Senior Manager of Search Experience, Clio
AEO, GEO, SEO
$146.2-182.8k
Legal practice management software
Open for applications
Legal practice management software
1001+ employees
Open for applications
$146.2-182.8k
1001+ employees
Company mission
To transform the legal experience for all.
Role
Who you are
- 10+ years of high-level experience in SEO and Digital Strategy
- Cross-functional Leadership: Since the SEO Content Manager is a dotted line, you must be an expert at leading through influence, clear documentation, and shared goals
- Target Motivation: You obsess over targets and relentlessly hunt for new ways to meet and exceed them
- Data Command: Mastery of the SEO tech stack (Ahrefs, SEMrush, Google Search Console) and the ability to question deeply and search for patterns and hypotheses
- Technical Literacy: Deep understanding of how AI is evolving SEO and what it changes
What the job involves
- We are currently looking for a Senior Manager, Search Experience (AEO, GEO, SEO) to join our Marketing team in Canada or the U.S
- The search landscape is undergoing a generational shift from "Search Engines" to "Answer Engines." We are looking for a visionary Senior Manager, Search Experience to own our organic discovery strategy
- You will drive business results (primarily marketing qualified leads and handraises) based on how our brand appears in Google’s Search Generative Experience (SGE), generative AI tools (like Perplexity and ChatGPT), and traditional SEO
- Working collaboratively with our cross-functional SEO team, you will be the strategic lead responsible for setting direction and driving execution against the plan across geographies
- Omni-Channel Search Strategy: Set the overarching strategy for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to ensure total brand dominance in discovery
- Cross-Functional Accountability: Lead a cross-functional search squad consisting of content, technical, and product stakeholders. You own the outcomes (rankings, citations, and organic conversions)
- AEO & GEO Innovation: Define how we optimize for Large Language Models (LLMs). This includes structured data strategy, citation management, and "Brand Authority" signals that AI engines prioritize
- Performance Forecasting: Partner with the Director, Marketing Strategy & Enablement to forecast organic growth and track progress against goals (leads and revenue goals) to executive leadership
- The Big Bold Bets: Identify high-leverage opportunities (e.g., site architecture changes, AI-driven content hubs, or technical Schema overhauls) that move the needle beyond incremental gains
- With the Director, Marketing Strategy & Enablement: You will align search goals with broader business objectives and market positioning
- With the SEO Content Team: You will collaborate with this team to deliver against the strategy. You will review their content plans to ensure they meet the technical requirements for AEO/GEO and align with the search roadmap
- With Technical Teams: You will translate SEO/GEO requirements into site needs, collaborating with the website team to bring them to life
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialized remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised significant funding and benefited from the COVID-era shift toward cloud technologies. More recently, the company has experienced rapid growth following the integration of AI into its platform in 2023. Alongside this, it surpassed $200M in annual recurring revenue (ARR) in mid-2024 and has since grown to an impressive $500M ARR. The company was valued at $5B following a $500M funding round in 2025, with the investment supporting further AI development and platform expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Specialized learning and development programs and access to an in-house performance coach
- Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
- Access to pay transparency on all of our global roles
- Company equity for applicable employees
- RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
- Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
- Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
- Parental leave options for birthing and non-birthing parents
- A $500 contribution to your child’s RESP
- Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
- Virtual and In-person Wellness Programs to support mental and physical health
- Paid time for volunteering through our Clio Gives program
- $2000 annual counseling benefit for CAD Clions
Company HQ
Burnaby, BC
Leadership
Jack Newton
(Founder & CEO)Alongside serving as Clio's CEO since founding the company in 2008, Jack is an Advisor at Athennian, dealcloser, and Logikcull. Previously, they were a Board Member at ROSS Intelligence and a Director of Product Development at Chenomx.
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