Product Marketing Manager, Mediafly
$100-120k
Sales enablement & content management software
Open for applications
Sales enablement & content management software
101-200 employees
Open for applications
$100-120k
101-200 employees
Company mission
To bring buyers a more interactive, personalized content engagement experience that drives deal results.
Role
Who you are
- Experience in B2B SaaS product marketing is required
- At least 3 years of experience in B2B SaaS, preferably in Martech or Sales Enablement
- You are proactive and action-oriented, with a strong drive for experimentation. You find creative, resourceful ways to learn, adapt, and improve; "being scrappy."
- Proven experience in a fast-paced startup environment
- Strong background in customer & product marketing
- Deep understanding of digital marketing, lead gen, and marketing communications
- Experience with social, content, and digital marketing strategies
- A data-driven mindset—comfortable with marketing analytics & optimization
- Ability to work cross-functionally with Sales, Product, and Demand Generation teams
- Exceptional writing, storytelling, and communication skills
What the job involves
- Dooly/Mediafly is transforming the way revenue teams drive impact by innovating our Value and Enablement products with AI
- As we continue to innovate, we need a dynamic Product Marketing Manager who thrives in a fast-paced SaaS startup environment
- If you love shaping GTM strategies, driving demand, and crafting compelling customer-centric messaging, this role is for you! Product Marketing responsibilities include outbound positioning, messaging, pricing/packaging, launch management, and sales enablement, as well as inbound assessment of customer, market, and competitive dynamics to support product and GTM teams
- You will be joining a team of highly collaborative, self-starters, always interested in learning, innovating, and continuously improving
- Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams
- Develop customer-centric messaging and positioning that clearly communicates the value of our platform
- Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success
- Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives
- Own and optimize social, digital, and content marketing strategies to attract and nurture leads
- Partner with Data stakeholders to develop targeted campaigns, including email, paid media, and organic channels
- Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture
- Develop sales collateral, pitch decks, and battle cards to empower sales teams
- Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy
- Collaborate closely with Product & Sales to ensure alignment on messaging and positioning
Our take
Mediafly is providing a comprehensive software for sales and marketing teams, supporting them however they need across enablement and content management. While the company has embedded itself among major clients like PepsiCo, GE and Disney, they are starting to be challenged by startups which are unbundling Mediafly’s services and have built their products with AI advantages as part of their foundation.
The company is now looking to refine its analytics offering in response. As part of this they are aggregating all of the relevant information pertaining to a sales process, to inform managers and allow them to make reasonable forecasts across their whole pipeline. The recent appointment of Mary Shea as co-CEO to founder Carson Conant is cited to help advance the company into the next phase of growth and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% female employees
Company
Funding (last 2 of 6 rounds)
Aug 2023
$80m
LATE VC
Nov 2021
$10m
GROWTH EQUITY VC
Total funding: $126.6m
Company benefits
- Remote based in US & UK
- Generous PTO
- 401K Retirement Plan
- Transparent Career Paths
- Medical, Dental & Vision
- Paid Parental Leave
- Remote Stipend
- 11 Paid Holidays
Company HQ
Chicago Loop, Chicago, IL
Leadership
Carson Conant
(Founder & Co-CEO)Spent almost a decade at Nightingale Informatix, a cloud-based Electronic Health Record company where they became Vice President.
Mary Shea, PhD
(Co-CEO, not founder)Go-to-Market Advisor at Virtual Sapiens, and former VP (Global Innovation Evangelist) for Outreach.
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