Product Management Director, Zeta Global
$150-210k
+Employee Equity and Stock Purchase Plan
Cloud-based marketing technology
Posted today
Cloud-based marketing technology
1001+ employees
Posted today
$150-210k
+Employee Equity and Stock Purchase Plan
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- A minimum of 7 years of hands-on experience in product management and development in ad-tech or mar-tech company
- Deep understanding of the AdTech landscape including 1st party, 2nd party, and 3rd party data usage and integrations
- Experience with measurement and attribution solutions
- Big picture thinking while delivering iterative, impactful improvements in a fast paced, continuous release Agile environment
- Organized with a rigorous attention to detail, drive for excellence, and a positive "can-do" approach
- Track record of complex and creative problem-solving, and the desire to create and build new businesses
- Experience helping product development teams through all areas of the product development lifecycle, from ideation to post-release iteration
What the job involves
- We are seeking a Product Management Director to join our global Product team
- In this role, you will leverage your industry experience within AdTech to provide business context and insight into the customer perspective
- This position will work cross-functionally across Product Marketing, Engineering, Ops, and Sales, as well as engage directly with customers to advise and assist both development and business teams in making informed decisions about the product strategy of LiveIntent, a Zeta Global company
- You will be responsible for working with the teams to generate a product vision that drives adoption, quality, and performance at scale across various formats
- Lead the advancement and integration of our attribution solution, ensuring seamless ingestion of client data into our adtech platform stack
- Develop custom, strategic measurement approaches that align with client goals and drive actionable insights
- Forge partnerships with strategic clients and define how to partner with measurement and attribution companies
- Responsible for incremental measurement and incrementality testing
- Collaborate with internal teams to optimize the integration process, enhancing the overall measurement and attribution infrastructure both internally and externally
- Hands on involvement in the product development cycle to improve, up-level, and evangelize our attribution solution
- Set cross functional goals and execute against those goals while holding cross-functional team members accountable
- Gather and prioritize product feedback and requests from clients and internal stakeholders
- Define, prioritize and execute a flow of product enhancements and operational improvements designed to enhance revenue and efficiency
- Assist sales in early stage account strategy and major client pursuits, specifically the data strategy
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company values
- Champion A Growth Mindset - We share in driving continuous growth for our customers, partners, colleagues and Zeta
- Commit to Customers - We know our customers’ business as well as they do, execute with excellence and generate success.
- Spark Innovation - Together we bring fresh perspectives and curiosity to inspire and activate our next best idea
- Actively Collaborate - We listen, learn, support and elevate each other to work collectively toward solutions.
- Embrace Diversity - We are inclusive of all backgrounds and cultures, creating an environment of trust and belonging
- Support Our Communities - Our ZetaCares program elevates underserved communities through volunteer initiatives.
Company HQ
Midtown South, New York, NY
Articles
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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