Senior Sales Operations Analyst, ActiveCampaign
Analytics
$92.8-127.6k
Customer experience automation
Be an early applicant
Customer experience automation
501-1000 employees
Be an early applicant
$92.8-127.6k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- This role requires deep expertise in sales and marketing operations, revenue processes, and go-to-market strategy execution
- The candidate must have the ability to think strategically and have the analytical expertise to provide data-driven insights for executive-level recommendations and large-scale operations
- Bachelor's Degree with preferred concentration in Business, Marketing, Economics, Statistics, Finance, or a similar field
- 5+ years of data analytics experience with at least 3+ years specifically in sales operations, revenue operations, or marketing operations roles
- Deep understanding of B2B sales processes, lead qualification frameworks, forecasting methodologies, and sales funnel optimization
- Proven expertise in go-to-market strategy, including market segmentation, territory design, quota planning, and revenue recognition principles
- Expert proficiency with data access tools (SQL, Excel, Google Sheets) and data visualization tools (Tableau, Looker, Power BI)
- Hands-on experience with CRM systems and marketing automation platforms, including tech stack integration
- Experience leveraging AI tools (Claude, ChatGPT, etc.) to accelerate data analysis and modeling
- Knowledge of sales methodologies (Sandler, MEDDIC, BANT, etc.), attribution models, and industry-standard KPIs for B2B/SaaS business models
- Ability to translate complex business processes into analytical frameworks and conduct win/loss analysis, competitive intelligence, and market opportunity sizing
- Exceptional project management and communication skills with proven ability to present findings to C-level executives and influence strategic decision-making
- Ability to work effectively in fast-paced environments while leading cross-functional initiatives across sales, marketing, and finance teams
What the job involves
- This person will spearhead a newly created function, working closely with Sales Leadership, the Business Intelligence (BI) team, and Sales Operations Management to drive business-critical metrics and translate business questions into an analytics scope
- Own revenue forecasting, pipeline reporting, and performance analytics by partnering with key stakeholders and applying deep expertise in lead-to-cash processes and funnel optimization
- Consolidate and analyze sales data to identify trends and drive improvements using funnel metrics (MQL, SQL, SAL, win/loss, etc.)
- Optimize the entire customer acquisition funnel, including lead scoring, attribution, pipeline velocity, and customer lifetime value
- Collaborate cross-functionally with Sales, Marketing, Finance, and IT to align insights and translate business processes into data-driven strategies
- Build and maintain dashboards and reports to monitor KPIs (pipeline coverage, forecast accuracy, quota attainment, conversion rates, etc.) across multiple levels
- Design impactful visualizations with the BI team to support planning, quota setting, and compensation strategies
- Lead strategic projects by scoping analytics, conducting deep-dive analyses, and presenting actionable insights to senior leadership
- Evaluate and improve go-to-market strategies, including territory design, segmentation, channel performance, and product-market fit
- Analyze large, complex datasets to uncover revenue opportunities, applying sales methodologies and CRM best practices to enhance process adherence and data quality
- Act as a strategic advisor to GTM leaders, delivering insights to improve sales effectiveness, territory alignment, and revenue predictability
- Support departmental needs through ad-hoc analysis, reporting, and cross-functional coordination
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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