Public Relations Specialist, Grammarly
$102-123k
AI-powered writing assistant
Job no longer available
AI-powered writing assistant
1001+ employees
Job no longer available
$102-123k
1001+ employees
Company mission
Grammarly's mission is to improve lives by improving communication.
Role
Who you are
- Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable
- Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust
- Is able to collaborate in person in San Francisco and potentially other hubs 3 or 4 weeks per quarter
- Demonstrates exemplary written communication and ability to clearly and effectively articulate ideas and feedback verbally
- Has impeccable project management skills with keen attention to detail and accuracy including follow-through
- Bring experience identifying relevant reporters and media outlets, crafting compelling outreach, and getting them to engage on topics strategically relevant to Grammarly beyond product and company news
- Has experience developing and executing a media strategy including product launches, data stories, and thought leadership in a tech company or as part of an agency supporting tech clients
- Has the ability to convey a brand’s story in words and images in a way that emotionally and psychologically connects with the target audience
- Understands and stays up-to-date on the evolving media landscape and cultural zeitgeist
- Has the ability to quickly learn and apply learnings to effectively navigate the dynamic and fast-paced environment of startup culture and the evolving media landscape
- Brings a foundational understanding of and experience with notable tech industry media/events/conferences/awards
What the job involves
- The Public Relations Specialist role will be pivotal in scaling and executing PR strategies reaching B2B, consumer, and corporate audience segments
- Responsibilities will include supporting media relations by creating compelling press releases, informative blog posts, and engaging social media content; managing a comprehensive, up-to-date media database; coordinating with internal teams to gather pertinent materials for PR initiatives; and monitoring media coverage through our comprehensive measurement portal, MuckRack
- The person in this role will conduct thorough research and analysis on industry trends and competitors, ensuring that Grammarly remains at the forefront of the latest news and developments, thus informing our strategic decisions
- This role will foster critical relationships with key journalists and industry influencers, contributing to the positive media coverage of Grammarly
- Managing the company's press inbox, providing valuable recommendations on reactive opportunities, and maintaining an updated company press page will also be integral aspects of this position
- The role will maintain a detailed PR team calendar of activities and ensure that the PR team's efforts are integrated into cross-functional marketing calendars, fostering collaboration and visibility across departments
- The role will also assist in managing PR agency relationships to drive Grammarly's continued success and growth
- As Public Relations Specialist, you will scale our public relations program to enhance the company's reputation further externally
- Within your first 30 days, you will:
- Explore the company's long-term vision, strategic objectives, and business goals in-depth
- Familiarize yourself with Grammarly's past PR campaigns and learn Grammarly's current media relations plans and processes
- Learn about Grammarly's content strategy and product roadmap
- Begin building relationships with key team members and agency partners
- Attend relevant meetings involving cross functional teams and pods
- Familiarize yourself with our media monitoring platform (Muck Rack)
- Learn the process for updating Grammarly's press pag, inbox protocols and response matrix
- Within your first 60 days, you will:
- Assume ownership/support of day-to-day media relations including supporting existing PR plans, managing press inbox, and updating press page
- Create a comprehensive PR calendar outlining key 2024 news beats, campaigns, events, and more
- Begin relationship-building with key reporters
- Build and maintain a quarterly storytelling calendar, including formalizing a process for ongoing team input and alignment
- Clean up and reorganize the PR drive
- Own and operationalize a monthly/quarterly/annual reporting and measurement cadence that docks into the broader B&C team cadence
- Within your first 90 days, you will:
- Assume role in several developed PR strategies and contribute to PR Rolling Annual Plan adjusting as needed
- Take ownership of ongoing reporting, including holding stakeholders accountable to their various contributions against clear timelines
- Evaluate the role of events/conferences/awards in building Grammarly Business reputation & create supporting plans accordingly
Our take
From professional writing to everyday correspondence, effective communication is critical. Grammarly is an AI-powered writing assistant that helps people write clearly and without mistakes, checking spelling, grammar, and other potential pitfalls.
Grammarly was originally launched as a subscription service for students, although the platform has moved into the mainstream in the last decade. It went freemium in 2015 and now works across more than 500,000 applications and websites, including email clients, enterprise software, and word processors. Paid tiers give users more tools beyond grammar and spelling checks, including things like word choice, sentence rewrites, tone adjustments, fluency, and formality level.
The company has been profitable since the beginning and now has a valuation of more than $13 billion, placing it among the 10 most valuable startups in the US. The AI writing assistant space is heating up, and Grammarly is hoping to defend its position against offerings including Scalenut, Ginger and Microsoft's Editor by the release of its SDK, making it far easier to integrate Grammarly into other applications. So far, this has been used in over 4,000 products and earned excellent ratings and increased user numbers of Grammarly's service.
Steph
Company Specialist at Welcome to the Jungle
Insights
44% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$200m
LATE VC
Oct 2019
$90m
LATE VC
Total funding: $400m
Company benefits
- Support for professional development with training, coaching, and regular feedback
- Global, local, and team-specific events and programs
- Catered lunches
- Gym and recreation stipends
- Admission discounts
- Work from home opportunities
- Medical, dental, vision, financial, and other benefits, as well as equity
- Support to set up a home office
- Ample and defined time off
- 401(k) matching
Company HQ
Financial District, San Francisco, CA
Leadership
Alex Shevchenko
(Co-Founder & Board Member)Studied at Vienna's International University before receiving an MBA from the University of Toronto. Co-founded MyDropBox.com in 2006. The company was bought by Blackboard Inc. three years later. Co-founded Grammarly in 2009.
Max Lytvyn
(Co-Founder & Board Member)Studied for an MBA at Vanderbilt University before joining Blacboard Inc. as Director of Product Strategy in 2007. Was General Manager and then Partner at Sciworth Labs from 2004 to 2013. Was a Board Member at Uniweb and invested in farmland investment platform FarmTogether.
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