Digital Product Owner, Sweaty Betty

Salary not provided

Company bonus scheme available

Mid level

London

Women's activewear & lifestyle brand

Job no longer available

Women's activewear & lifestyle brand

501-1000 employees

B2CRetailLifestyleFashionFitnesseCommerce

Job no longer available

Salary not provided

Company bonus scheme available

Mid level

London

501-1000 employees

B2CRetailLifestyleFashionFitnesseCommerce

Company mission

To empower women through fitness and beyond by creating beautiful, technical activewear.

Job

Company

Role

Who you are

3+ years of Retail digital product management experience working hands on with cross-functional squads
Approachable and collaborative. You’re open to feedback and ideas
Prior experience spanning the worlds of Commerce, Content Management, Personalisation and Analytics
An understanding of tech culture and how to foster that within a team
Curious, data-driven, passionate about metrics, and continuously evaluating how your products are performing - and driven to continuously improve them
You’ve shipped world-class products at a fast-growing company
A solid understanding of agile software delivery and continuous improvement
Coding experience would be desirable but not essential

What the job involves

The Digital Product Team at Sweaty Betty is to create value for our Customers by developing outstanding omnichannel experiences and internal digital products (e.g. personalisation and merchandising tools)
Our team is made up of Product Owners, Product Designers, Developers, CRO and Analytics specialists who report to the Head of Digital Product with the team located in London
Set and deliver the product vision to ensure we create exceptional mobile-first digital experiences and deliver against Sweaty Betty’s goals to drive conversion, engagement and retention
Primary Product contact for our Ecommerce, Brand, UX and Data teams to identify pain points in the online customer experience and own the Digital Product roadmap and backlog
Convey the value and expectation of the product to developers, vendors and stakeholders through stories, acceptance criteria and detailed descriptions of journeys
Document requirements through user stories, design solutions to meet user needs, create and execute testing plans and support change delivery
Use analytics, benchmarking, knowledge of the market, and input from SB’s business teams to devise and prioritise research and testing plans
Own key workstreams, be strong at breaking down complex problems, and comfortable prioritising a variety of initiatives
Work closely with third-parties, engineering and operations to deliver robust and thoroughly tested solutions

Salary benchmarks

Our take

The market is looking good for sports apparel companies. According to Statista, the total revenue in this market is predicted to rise as high as $207bn by 2025. The rise of 'athleisure' has been a large contributor to this market's growth. In the U.K. alone, sales of women's athleisure outfits has seen tremendous growth in recent years.

Founded in 1998, Sweaty Betty has become a well-known brand on both the UK high street and online. In fact, a woman buys a pair of their 'Power Leggings' every 60 seconds - evidence of a community of followers which Sweaty Betty has cultivated through its focus on both product and lifestyle. With over 65 stores, Sweaty Betty is undoubtedly one of the big players in this market.

That being said, Sweaty Betty faces direct competition in the UK from the likes of Nike, Adidas and GymShark, to name a few. Following its sale to Wolverine World Wide, Sweaty Betty is now accelerating its expansion into the US market where it will undoubtedly face increased competition, especially from the North American athleisure powerhouse, Lululemon. This acquisition, however, has led to a March 2023 announcement that the UK workforce will be drastically reduced.