Growth Marketing Lead, Cleo
Diversification
£71-93k
+ Equity
1+ day a week in office
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
£71-93k
+ Equity
1+ day a week in office
201-500 employees
Company mission
Our mission is to change the world’s relationship with money.
Role
Who you are
- This is a high-impact, high-ownership role for someone who thrives in ambiguity and enjoys building from 0 to 1
- SQL skills: you’ll be in the data often, analysing acquisition performance and shaping strategies
- Experience in a performance marketing, growth, or marketing analytics role, ideally in a tech or startup environment
- Familiarity with paid advertising strategy (e.g. Meta, TikTok, Google) - you don’t need to run campaigns, but you should know how they work
- A creative eye: you understand what makes good ads convert and can work well with brand/creative teams
- Proven experience in using data to influence performance and acquisition metrics (e.g. CPA, conversion rate)
- Exceptional stakeholder management - able to collaborate across product, research, marketing, and creative
- Strong communication skills - comfortable working with ambiguity, leading roadmaps, and presenting strategy
- Comfortable building process in a new, unstructured area of the team
- A strategic thinker who thrives in fast-moving environments
- Someone who’s led or influenced growth for new products, and knows how to experiment, test, and optimise
- Comfortable being hands-on with data and solving problems without analyst support
- Excited by early-stage work, launching products, building frameworks, and improving performance from the ground up
- Understands that success won’t come overnight but knows how to iterate quickly to get there
- Has experience in smaller start-ups or high-growth teams with limited structure
- Bonus if you’ve worked in fintech, ad tech, or regulated industries
- Even better if you’ve worked on UK + US campaigns or with product-led growth
What the job involves
- As a Growth Diversification Lead, you’ll help shape the future of Cleo’s acquisition strategy beyond our core product (EWA)
- You’ll sit within Growth Marketing and have your own sub-team focusing on how we grow adoption of new Cleo products like our Chat and Cards offerings through performance marketing
- You won’t run paid campaigns day to day, but you’ll lead the strategy, define go-to-market approaches, and partner with channel managers, product, user research, and creative teams to unlock efficient new user growth
- We’re launching more products and features than ever at Cleo and this role is pivotal in the success of those new products
- Lead the growth strategy for new Cleo products via performance marketing (e.g. Chat, Card, upcoming launches)
- Audit current acquisition efforts, identify gaps, and build a roadmap for scaling new products through paid channels
- Define and own key metrics, with a focus on bringing new product CPAs in line with core product benchmarks
- Partner closely with product, creative, channel managers, and user research to shape messaging, test hypotheses and drive down CPA
- Use data and SQL to analyse acquisition performance, customer behaviour, and campaign results
- Build and scale processes for Diversification within the Growth team as this area expands
- Manage and mentor existing team members, growing your team over time
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- No bullsh*t
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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