Lifecycle Marketing Manager, Eight Sleep
$85-100k
Compensation listed is reflective of candidates based in New York, NY
More information about location
Smart mattress for sleep fitness
Open for applications
Smart mattress for sleep fitness
101-200 employees
Open for applications
$85-100k
Compensation listed is reflective of candidates based in New York, NY
More information about location
101-200 employees
Company mission
To fuel human potential through optimal sleep.
Role
Who you are
- 3+ years of experience in relevant roles with proven success driving revenue above 6 figures per month through a lifecycle marketing program
- Excellent communication skills. You’re a person who ensures clarity and alignment across global teams, making complex ideas easy to understand
- A sense of urgency and organization. You manage multiple resources with ease, keeping projects on track and meeting deadlines without compromising quality
- Keen ability to prioritize. You excel at identifying and focusing on projects that add the highest value to the organization, maintaining a strong focus on impactful outcomes rather than spreading efforts too thinly
- Experience in building campaigns and flows in Klaviyo or similar ESP
- Ability to work cross-functionally with designers, marketers, and growth PMs and engineers
- Intuitive understanding of how to manipulate, analyze, and interpret highly complex data; ability to synthesize vast amounts of user data into a coherent understanding of needs and motivations
- Excitement about the opportunity to build a fast-growing brand into an iconic company
- An interest in the health and wellness space, particularly sleep
What the job involves
- We are looking for a talented Lifecycle Marketing Manager to join our expanding Growth team to manage for our lifecycle marketing acquisition channels (email and SMS), working closely with our internal team for the implementation of all acquisition-focused campaigns and flows.
- You’ll report directly to our Director of Lifecycle Marketing
- This is a high-impact role within the organization, with the opportunity to oversee a top revenue channel
- Define a strategy to hit channel goals through a concise customer journey
- Analyze behavioral data and conduct research to better understand the touch points needed to nurture users into customers
- Define the specific landmarks in the customer journey that will reduce the time from sign-up to purchase while driving the highest ROI
- Develop and manage segmentation strategies to ensure that email messaging and creative is relevant to different audience segments
- Manage internal resources to hit program goals
- Work closely with the e-commerce team to ensure the most efficient performance of our leads capture initiatives, to drive significant growth of our lists
- Own the creation of our lifecycle marketing content calendar using a project management tool and making sure all initiatives stay on track
- Brief internal creative team on the needs of the program for both campaigns and flows across each of our markets (US, Canada, UK, EU and Australia)
- QA all the work before it goes live, and ensure the highest standards of copy, design, and development, adhering to the brand guidelines
- Scale and grow a referral program
- Develop and oversee loyalty program to increase brand advocates and drive acquisition
- Create and execute multi-channel marketing campaigns to promote the referral program and engage existing customers
- Manage our agency partner to create and implement program assets
- Measure results and iterate on the strategy
- Build dashboards for monitoring the performance of all lifecycle marketing touch points
- Continuously refine the strategy to drive increased ROI
Our take
The last decade has seen a major uptick in the number of startups and companies dedicated to supporting consumers to build good health habits, typically around food and fitness. That enthusiasm is now quite rightly being extended to how we sleep.
Eight Sleep makes “smart” mattresses and mattress covers (for regular mattresses) that use machine learning and other artificial intelligence-based algorithms to improve your sleep both by changing temperature and monitoring other physical parameters to provide an overall picture of your health.
The company is focused on two levers for growth. First, building out more technology through additional products and acquisitions, exemplified by the introduction of Span Health’s fitness-tracking app. Secondly, international expansion in Europe, where it has got off to an impressive start in the UK.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2021
$86m
SERIES C
Nov 2019
$40m
SERIES C
Total funding: $162.1m
Company HQ
Chelsea, New York, NY
Articles
Leadership
Matteo Franceschetti
(Co-Founder & CEO)Co-founded and led GIR (acquired in 2014) and Global Investment (acquired 2011).
Massimo Andreasi Bassi
(Co-Founder & CTO)Previously a Senior Software Engineer at Upsight. Also founded Staq in 2012. Before that, worked as VP of R&D for DomainsBot.
Alexandra Zatarain
(Co-Founder & VP of Brand & Marketing)Prior to Eight Sleep, served as a Mentor, offering marketing experience, for various startups, academic institutions, and Wall Street organizations.
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