Carry1st points out that Africa is the world’s fastest growing mobile gaming market, with the continent’s young population putting it on course to have twice as many gamers as North America by the end of the decade. However, launching games on the continent comes with some challenges – chief amongst these being a large unbanked or credit card-less population.
Carry1st finds itself in a prime position to bridge these gaps by providing game publishing, distribution and, crucially, alternative payment services across Africa. In particular, its eCommerce and payments solutions which allow local options such as bank transfers, mobile money and crypto payments is causing a lot of excitement amongst investors, who are eyeing up a huge but thus far untapped market.
Though founded as a game studio itself in 2018, Carry1st’s shift into publishing has been very wise. Indeed, it’s helped the company attract major investment that will allow the team to develop internally produced titles, including home-grown games for the African market. With gaming revenues set to skyrocket in Africa, Carry1st looks to be on the verge of serious growth.
Steph
Company Specialist at Welcome to the Jungle