Marketing Analytics Manager, Affirm
Full Stack
CA$170-220k
POS installment loans
Be an early applicant
POS installment loans
1001+ employees
Be an early applicant
CA$170-220k
1001+ employees
Company mission
To deliver honest and transparent financial products that improve users' lives.
Role
Who you are
- The ideal candidate has a deep understanding of marketing measurement methodologies (e.g. , Multi-Touch Attribution, Media Mix Modeling, incrementality testing), customer engagement funnels, and performance marketing levers
- 8+ years of experience in a marketing or growth analytics focused role
- Expertise in marketing measurement frameworks, especially MTA, MMM, and incrementality testing
- Strong grasp of digital and offline marketing levers, user acquisition funnels, engagement metrics, and lifetime value modeling
- Strong working knowledge of SQL and/or experience with Python
- Practical and theoretical knowledge of A/B testing for both owned and paid channels
- Deep knowledge of paid marketing tracking and implementation technologies such as Google Tag Manager, UTM frameworks, pixels, and conversion APIs across platforms like Meta, Google Ads, and TikTok
- Strong interpersonal skills and ability to work cross-functionally and influence both technical and non-technical audiences
- Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment
- Humility and team player - you go out of your way to help teammates
What the job involves
- We’re looking for a strategic and passionate Marketing Analytics Manager to lead our measurement strategy, performance monitoring, customer insights, and all other aspects of marketing analytics at Affirm
- In this role, you'll be instrumental in driving marketing effectiveness, informing channel strategy, and enabling data-driven decision-making
- You will own our end-to-end marketing analytics ecosystem—from goal setting to reporting and optimization
- You will partner closely with merchant and product marketing, growth product, and other cross functional teams to unlock growth and efficiency across all touch points
- Lead the holistic marketing measurement strategy, including goal setting, defining KPIs, and managing reporting frameworks across all marketing channels
- Own performance monitoring across both paid and owned channels, ensuring accuracy, consistency, and actionability of metrics and insights
- Develop and maintain scalable marketing analytics solutions, dashboards, and data models that support strategic decision-making across teams
- Drive channel-level and customer segment-level insights that inform targeting, creative optimization, and budget allocation strategies
- Apply advanced measurement methodologies such as Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and geo-based lift studies to evaluate and improve marketing effectiveness
- Spearhead weekly cross-functional performance reviews, investigating major shifts and providing strategic recommendations
- Operate with a General Manager mindset—identify and size growth opportunities, diagnose performance gaps, and influence roadmap priorities
- Translate complex analytical insights into clear narratives and business recommendations for senior leadership
- Design and execute experiments to test marketing tactics and channel effectiveness, measuring incrementality and ROI
- Collaborate with cross-functional partners across Marketing, Product, Finance, and Engineering to align strategies and execute initiatives
- Mentor and guide junior analysts to deliver impactful insights and elevate the overall quality of analytics
Our take
Affirm offers point-of-sale loans to consumers, working with merchants like Shopify, KAYAK, and Walmart. Buy now, pay later transactions have grown in popularity in recent years, and this business is tapping into the market with a totally different approach to credit - by delivering the Affirm card, the first US debit card with the option to pay-over-time.
Boasting over 21M consumers and 337,000+ merchants, the company offers flexible payback options, ranging from 3 to 36 months. The interest rates run between 0% and 30%, so, while they are not necessarily the cheapest option, Affirm prides itself on having no fees for late payments, no hidden charges, and total transparency about what people will pay before they take out a loan.
Affirm collects payments from the customers and pays the merchants directly, shouldering the risk itself. The company has boosted its market share, expanding its availability beyond the US to include most of Canada, and continues to launch new features and create new partnerships towards bettering its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$500m
SERIES G
Apr 2019
$300m
SERIES F
Total funding: $1.1bn
Company benefits
- Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
- Supportive Communities: Get involved with our employee resource groups and community groups
- Remote-first Workforce: If your role is remote, you can set up shop anywhere in your home country
- Generous Time Off: Take the time you need when life happens
- Health Benefits: Get a plan that fits your needs
- Mental Healthcare: Take care of your mind with great mental health programs
- Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & Development: Engage in exciting learning programs to level up your growth
Company HQ
Chinatown, San Francisco, CA
Leadership
Max Levchin
(Co-Founder & CEO)Has founded/co-founded numerous companies, holding various executive positions at each, including Paypal, Slide, Glow, HVF Labs, and SciFi VC. Also worked at large brands including Google, Yelp, Yahoo, and Evernote.
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