Growth Marketing Manager, Luma Health
$110-135k
+ Target bonus + stock options
Operational AI for healthcare
Job no longer available
Operational AI for healthcare
201-500 employees
Job no longer available
$110-135k
+ Target bonus + stock options
201-500 employees
Company mission
To make it easy for patients to connect to their healthcare provider in a way that’s modern and mobile-first.
Role
Who you are
- Humble: You’re not hampered by an excessive ego or concern for status. While you do have a healthy level of ambition, you also strongly prioritize the team's success over your own personal gain, are eager to share credit, and focus on the collective good and business impact
- Hungry: You have a strong drive, ambition, and a desire to work hard, take on responsibility, and go the extra mile for the team's success and to see your own objectives cross the finish line. You do not always need someone to hold your hand and tell you what to do. If you do not know what to do, you’ll figure out what you need to get there. Most importantly, you take action
- Smart: You have an emotional intelligence and awareness of others' feelings and perspectives. You understand group dynamics, ask good questions, listen effectively, and consider how words and actions impact others. This skill allows you to navigate many different stakeholders and their personalities towards success
- 5+ years in B2B demand generation, ABM, or growth marketing (SaaS experience preferred; healthcare experience a bonus)
- Experience designing ABM campaigns and working closely with enterprise sales teams
- Familiarity with paid media channels (LinkedIn, Google, retargeting, etc) and performance optimization
- Creative: You can come up with your own ideas to solve problems, and most importantly, you can execute on them quickly
- Strong analytical mindset; comfortable measuring campaign impact on pipeline and ARR
- Highly collaborative with excellent project management and communication skills
- Takes massive ownership to drive project strategy AND execution
What the job involves
- We’re looking for a builder to own the design, build, and operation of Luma’s enterprise, in partnership with the Director of Demand Generation to turn it into a repeatable, scaleable pipeline engine at the enterprise level
- The Mission: Design, build, and run Luma’s enterprise account-based growth system, and turn it into a durable, predictable pipeline engine
- Co-design the enterprise ABM playbook
- Targeting model
- Account tiering
- Buying group strategy
- Plays by deal stage
- Signal → action loops
- Content + channel orchestration
- Decide what motions exist, when they fire, for whom, and why
- Turn the architecture into:
- Real programs
- Real plays
- Real campaigns
- Build multi-threaded, multi-channel motions using:
- Sales
- Content
- Events
- Exec programs
- Partnerships
- DIrect mail
- Community
- Paid media
- Own paid media in service of the ABM system
- Account-based Linkedin
- Retargeting
- Nurture acceleration
- Coverage for priority accounts
- Manage and optimize paid campaigns that support ABM and broader demand generation efforts
- Track campaign performance and ROI, ensuring every dollar spent drives measurable pipeline impact
- Work with Demand Gen Manager to integrate paid programs into ongoing campaigns and nurture sequences
- Be a thought partner to the Director of Demand Generation
- Pressure test the system
- Kill bad ideas early
- Propose better architecture
- Partner with cross-functional teams (Demand Gen, Product Marketing, Brand, Creative, Events, CM, Sales) to align messaging and campaigns
- Work with our Linkedin Ad rep to measure success based on pipeline contribution, opportunity creation, and ARR growth, not vanity metrics
- Share insights and optimize campaigns iteratively, balancing strategy and execution
- Within 6 months:
- We have:
- A clear, named, documented enterprise growth motion
- Defined plays by account tier and deal stage
- A working signal leading to action system
- Enterprise pipeline becomes:
- More predicable
- More orchestrated
- Less dependant on one-off heroics
Our take
Missed appointments cost the US healthcare industry over $150B annually, cancellations frequently go un-rescheduled, and distant appointment bookings leave patients dissatisfied and prone to defect from providers. All these are common and significant healthcare issues that Luma Health aims to solve with its streamlined patient-provider, mobile-first, communication platform.
Luma is embedding its product throughout the healthcare sector by way of strategic partnerships and integrations, including Uber Health, Cisco Webex Teams, and Carecloud.
Recently, Luma expanded its platform with the acquisition of Tonic Health, enhancing patient intake, electronic consent, and patient-reported outcome capabilities while deepening Oracle Health EHR integrations. The combined company now serves over 1,000 health systems and 100M patients across the US, UK, Canada, and the Caribbean.
Luma's Operational AI platform orchestrates workflows across access, engagement, intake, and payments - saving over 2M staff hours in 2025 alone. With innovation like conversational agents and intelligent order management, Luma is redefining healthcare operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2021
$130m
SERIES C
Aug 2019
$16m
SERIES B
Total funding: $155.7m
Company HQ
Downtown, San Mateo, CA
Leadership
Adnan Iqbal
(Co-Founder & CEO)Adnan graduated from Stanford with an MS/MBA in General Management, Global Leadership and Innovation. Previously, he was a Consultant at Deloitte, a Manager, Senior Manager, and Market Planning Manager at Genetech, and a Social Entrepreneur Lab Fellow at Hasso Plattner Institute of Design at Stanford.
Tashfeen Ekram, MD
(Co-Founder & CMO)Tashfeen studied Medicine at Michigan. He then founded Healthkibo.com and worked as a Consultant for Keas and Ortotele. He has also worked in Radiology, currently as a Diagnostic Radiologist for Alata Vista Radiology.
Aditya Bansod
(Co-Founder & President)Aditya began his career as a Software Developer at QuakeWireless. He then spent time at Microsoft as a Lead Program Manager and at Adobe Systems as a Principal Product Manager.
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