Marketing Associate, Section
$70-80k
Business e-learning platform
Job no longer available
Business e-learning platform
21-100 employees
Job no longer available
$70-80k
21-100 employees
Company mission
To make elite business education more affordable and accessible.
Role
Who you are
- 3+ years experience in marketing
- Exceptional organizational skills, attention to deadlines, and ability to manage multiple priorities
- Strong project management skills and experience managing multi-step projects
- Proactive and responsive communication style Passion for delivering high-quality campaigns on time with a high degree of fidelity
- A plus if you have experience with components of our marketing tech stack or similar tools, including: Webflow, Figma, Asana, Zapier, Stripe, and AI tools like ChatGPT
What the job involves
- As Marketing Associate at Section, you will be a core part of a small marketing team bringing top-notch business education to thousands of students worldwide
- You will be the operational and organizational engine behind our team
- You will work closely with the Head of Marketing to plan and manage integrated marketing campaigns that drive revenue, enterprise deals, and student body growth, and execute those campaigns at a high degree of fidelity
- You will be responsible for organizing and project managing campaigns for upcoming courses and bootcamps, external events, promotions, and one-off marketing initiatives
- You will also manage our partnerships with external partners like newsletters and influencers
- You will work closely with our copywriter, designer, product lead, and email specialist to ensure that campaigns are delivered on time and at a high quality
- This is a great opportunity for a highly organized, motivated professional who wants a lot of responsibility on a small and growing team. You will have opportunities for promotion, raises, and significant exposure to the executive team above and beyond your level
- Develop and manage integrated marketing plans for Section’s business courses, including email, social media, paid advertising, and website development
- Work closely with marketing specialists – designers, copywriters, growth marketers, and email specialists – to execute marketing campaigns on time
- Collaborate with the Email Marketing Manager to maintain the email calendar and manage deadlines
- In collaboration with the Head of Marketing, devise strategies to grow our marketing audience and revenue, possibly including but not limited to: affiliate marketing, paid ads, referral programs, etc
- Own and manage our external event strategy, including creating event marketing plans, coordinating with speakers and other stakeholders, running planning calls, setting up event platforms, and reporting out data on event performance
- Manage our partnership strategy, serving as the key contact for newsletter sponsorships and influencer partnerships and reporting out on spend and results
- Update non-design elements of the marketing website using our Webflow CMS (note: you do not need to be proficient in Webflow, but some HTML experience is a plus)
- Oversee the marketing tech stack (including Webflow, Stripe, Wordpress, Typeform, Saasquatch, and other tools) and co-own some technical marketing tasks in partnership with the Head of Engineering and our operational team
- Meet quick turnarounds and juggle multiple projects simultaneously
- Provide general support to new marketing initiatives and cross-functional projects as they arise
Our take
Section, formerly Section4, is a business management e-learning platform launched by New York University Professor, author and tech entrepreneur Scott Galloway. The company addresses the growing skills gap in the labor market, where workers cannot afford the time or cost of in-depth grad school programs.
Rather than focusing on long-term or full-time education, Section targets professionals who wish to upskill with two to three-week ‘sprint’ courses, taught by eminent professors. Since its launch, the company has delivered courses to over 20,000 students across the globe.
Although competing with big industry names like Udemy and Masterclass, Section has some interesting standouts in their demographics - with managers, directors, and executives at companies like Airbnb, Coca-Cola, and Netflix having all enrolled. In fact, over half of the Fortune 100 is represented in their alumni. The company's niche approach, in an industry that’s set to be worth over $660 billion by 2027, has generated both investment and interest that should help fuel its success into the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-30% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2021
$30m
SERIES A
Dec 2018
$7m
EARLY VC
Total funding: $37m
Company benefits
- Fully remote: We work from home, so we'll see you on Zoom - no need to do the dishes first
- Tuition matching: We'll match $500 annually towards education (and if you want more, just ask)
- Comprehensive health, dental, and vision coverage: for you and your family
- Flexible PTO: We offer flexible PTO and 13 company-wide holidays - no checking Slack while you're out
- Equity options: Our team members are stakeholders in our company and our vision
Company HQ
Lower Manhattan, New York, NY
Leadership
Scott Galloway
(Founder)Founder of various businesses, including Prophet Brand Strategy, Red Envelope, Firebrand Partners and L2. They have also sat as the Director of multiple Boards, namely: Gateway Computer; Eddie Bauer; and The New York Times. Currently, Clinical Professor of Marketing at NYU Stern School of Business, which they have been doing since 2002.
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