Strategic Partnerships Senior Advisor, Epsilon
$114-143k
2+ days a week in office
Outcome-based marketing leader
Be an early applicant
Outcome-based marketing leader
1001+ employees
Be an early applicant
$114-143k
2+ days a week in office
1001+ employees
Company mission
To enable marketing that’s built on proof, not promises. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data.
Role
Who you are
- 5+ years of professional client-facing experience and strong proven credentials doing strategy and operations, BD, or Partner Management in the advertising technology industry
- Previous experience with any of the following DSPs (e.g. DV360, The Trade Desk), DMPs (Adobe Audience Manager, Salesforce DMP, Oracle DMP), Social Network Ad Managers (Meta, Snap, TikTok), SSPs (Index Exchange, Magnite, PubMatic) and/or Data Onboarding (LiveRamp, Neustar)
- Excellent communicator and presenter with all stakeholders of varying levels and skilled backgrounds, and proficiency in creating informative and educational content for wide-scale distribution
- Autonomous decision-making & problem-solving to represent the best interests of Epsilon, clients, Publicis Groupe, and its agencies
What the job involves
- Epsilon is seeking a Senior Advisor within the Data Partnerships group to oversee day-to-day partner relationships, focus on strategic initiatives and integrations that ultimately increase monetization, and the adoption of Epsilon PeopleCloud (EPC) Audience Activation products, while retaining existing business
- The Data Partnerships team is tasked with building and maintaining partnerships with 3rd party data vendors and strategic platforms, enhancing EPC's Audience Activation offerings with proprietary data assets
- This role reports to the SVP of Data Activation Partnerships within the Epsilon Data Partnerships team
- Impact: Responsibilities include developing and managing best practices for EPC Audience Activation with strategic partners, effectively demonstrating benefits and ease of use for Epsilon, Publicis Groupe, and their shared customers. You will be the Subject Matter Expert (SME) for EPC Audience Activation as it relates to the strategic partnerships. Key stakeholders include Epsilon/Publicis Groupe Leadership, Managing Director of EPC Data Platforms, EPC Product Leads, Epsilon Sales & Account teams, and direct clients
- Career Growth: If successful, the Senior Advisor may gain exposure to other clients where you can make the most impact. Also, you may have an opportunity to level up to a Director role helping to mentor more junior team members and hone your leadership skills
- Relationship Building - Cultivate positive and effective relationships with partners to enhance process efficiencies and increase adoption of EPC solutions
- Capability Integration - Introduce and integrate new EPC capabilities to enhance partner business outcomes
- Business Reviews - Lead quarterly business reviews with partners to assess trends and identify opportunities
- Promotion and Advocacy - Evangelize the unique benefits of EPC Audiences, data assets, and joint partner solutions to support EPC Activation
- Sales Engagement - Collaborate with sales teams to activate revenue opportunities and educate stakeholders about partnerships
- Partner Communication - Schedule and lead regular calls and check-ins, maintaining open dialogue and follow-up actions
- Content Development - Work with marketing to create content that promotes best practice adoption through our partnership integrations
- Feedback and Improvement - Gather client and partner feedback to inform product development and enhance Epsilon offerings
- Expert Support - Serve as the partner Subject Matter Expert (SME) for EPC Audiences, assisting Sales, New Business, and Client Teams
- Initiative – Identify business trends and provide strategic feedback to inform the product roadmap and sales strategies
- Problem Solving – Oversee and coordinate client activations, managing technical troubleshooting with both internal teams and partners
- Collaboration – Work closely with EPC teams, including Sales, Marketing, Product, Finance, and Legal to align efforts
Our take
The last decade has seen huge growth in digital advertising revenues. For the first time in 2019, digital ad spending surpassed traditional ad spending in the U.S.
To market effectively, brands need a clear understanding of their customers. Epsilion provides connections between people and brands for marketers through its PeopleCloud platform, unifying otherwise disconnected marketing data into profiles of 250 million unique consumers. Once this data is assembled and anonymized, each profile is assigned a "COREID", a secure and verified profile that stays with the consumer. This allows Epsilon's customers to ensure that they are always reaching the right people with their marketing efforts, and that they are complying with increasingly strict privacy and data protection regulations.
Epsilon counts many well-known brands among its clients, including L'Oréal, Marriott, John Lewis & Curry's. In 2019, Epsilon was acquired by Publicis Groupe for $4.4 billion, one of the largest acquisitions in marketing history. The recent acquisition of Yieldify by Publicis and its future integration with Epsilon will greatly improve Epsilon's personalization capabilities and strengthen the company's offering to mid-market clients.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
55% female employees
5% employee growth in 12 months
Company
Company benefits
- Flexible hybrid working environment - our office is based in the iconic Television Centre in White City
- 25 days holiday per year + your birthday off + additional Epsilon Global Rest Days. Plus a day off each year for volunteer/charity work
- Pension Contributions
- Private Medical Insurance
- Life assurance
- Income protection insurance
- Mental Health & Wellbeing support: 24-hour online GP service and access to therapists, coaches and financial and legal specialists
- Enhanced family friendly policies including maternity, paternity, adoption, shared parental, fertility treatment, pregnancy loss, neo-natal and carers
- Work Your World: request to work anywhere in the world where we have an office for up to 6 weeks per year
- Cycle to Work scheme and on-site bike racks and shower facilities
- Free breakfast and fresh fruit, subsidised canteen and coffee bar, discounts in local shops, restaurants and gyms, plus a number of team social, sport and charity events throughout the year!
Company values
- Act with integrity - We are transparent and have the courage to do the right thing.
- Respect all voices - We embrace differences and foster a culture of inclusion and belonging.
- Empower with accountability - We trust each other to own and deliver on common goals.
- Work together to win together - We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose - We shape the market with big ideas that drive big outcomes.
Company HQ
Shepherd's Bush, London, UK
Articles
Leadership
John Giuliani
(Executive Chairman, not founder)Formerly the President and CEO of Coversant Inc. They're currently the Executive Chairman of Yieldify and is on Member Board of Directors panel for Opendorse.
Salary benchmarks
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Diversity, Equity & Inclusion at Epsilon
- At Epsilon, we celebrate the differences that make us unique and embrace the similarities that unite us. It’s our mission to create an environment of empathy, belonging and collaboration. We harness this commitment to diversity, equity and inclusion and strive to pass it along to the clients and communities we serve. Find out more here: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
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