Digital Marketing Manager, Nexthink
+ Stock Options
Office located in Cannon Street, London
Digital employee experience management
Be an early applicant
Digital employee experience management
501-1000 employees
Be an early applicant
+ Stock Options
Office located in Cannon Street, London
501-1000 employees
Company mission
Nexthink's mission is to delight people at work by helping IT to shape smart and productive workplaces.
Role
Who you are
- The ideal candidate is a data-driven and creative go-getter with proven success overseeing targeted multi-channel campaigns with demonstrated ROI
- 5+ years of experience in B2B digital marketing, with a history of targeting IT decision makers and supporting ABM strategies from end-to-end
- Deep understanding of digital marketing trends and nuances within EMEA regions, including localization, market preferences, and channel selection
- Hands-on experience launching and managing campaigns in paid search, social, and display channels such as Google, Bing, LinkedIn, Facebook, YouTube, and 6sense
- Excellent written and verbal communication skills, with the ability to work effectively with cross-functional and remote teams
- Ability to handle multiple projects simultaneously, with strong organizational and time-management skills
- Data-driven, with experience in setting KPIs, tracking performance, and optimizing campaigns based on insights. Must be able to translate complex data from multiple inputs into actionable insights
- Experience driving website content and technical SEO recommendations using tools such as Semrush to improve search rankings on Google and Bing (nice to have)
- Knowledge of leveraging market research techniques, competitive analysis, and buyer personas
- Proficiency in Salesforce, Marketo, and Google Analytics, or similar
- A fast learner, with an appetite to continue to develop in digital marketing
What the job involves
- We are seeking an innovative and results-driven Digital Marketing Manager to develop, execute, and optimize Nexthink’s integrated digital strategy in the EMEA region
- You will work closely with global and regional marketing teams to create campaigns that drive growth in brand awareness, lead generation, and customer upsell across both paid and owned digital channels
- This is a fast-paced and varied role where you’ll have the opportunity to be part of highly impactful and transformational initiatives that position Nexthink as the leader in digital employee experience management
- Develop, implement, and optimize a comprehensive digital strategy tailored to the EMEA region that supports brand awareness, lead generation, and customer upsell goals
- Balance project priorities and goals across stakeholders, ensuring a cohesive approach to digital channel strategy and execution
- Partner closely with the ABM team to curate targeted paid media campaigns that drive high-impact engagement
- Coordinate with external agency to maximize the impact of digital marketing budget
- Oversee paid campaigns across search, social, and display channels, including Google, Bing, LinkedIn, Facebook, YouTube, and 6sense
- Ideate advertising creatives and write compelling ad copy tailored to each channel and audience segment based on local needs and opportunities
- Coordinate with regional stakeholders to produce engaging localized posts on owned social channels to continuously grow our following
- Track, analyze, and report on digital campaign performance, providing actionable insights and recommendations to key stakeholders
- Implement and evaluate A/B tests to improve campaign effectiveness and help shape future campaign strategy and budget allocation
- Support SEO initiatives through technical audits, keyword research, and strategic content recommendations to improve search rankings and discoverability
- Stay up-to-date with digital marketing trends, technologies, and best practices, identifying opportunities to keep Nexthink at the forefront of digital engagement
- Conduct ongoing competitive analysis and keyword research to improve search engine rankings and online presence
Salary benchmarks
Our take
Bad experiences with IT environments cost companies 100 hours per person each year. In order for businesses to avoid those hours of lost productivity, they need to ensure that their employees' digital experience is working for them.
That's where Nexthink's digital experience platform comes in. Its platform combines monitoring, user engagement, analytics, and automation — all from the employee’s perspective. Using one platform, companies are able to handle all parts of their employee's digital experience cycle, from issue detection to employee engagement. Not only does this allow for businesses to be more productive, it also leads to happier employees no longer bogged down by frustrating IT failures.
The company boasts over 1,100 enterprise customers with more than 15 million employees between them. With offices across the globe, its existing customer base is already large. Nexthink has remained focused on further innovation and partnerships, adding capabilities such as conversational AI. The increase in companies looking to invest in digital employee experience tech is set to keep Nexthink on its existing growth trajectory.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Feb 2021
$180m
SERIES D
Nov 2018
$85m
SERIES C
Total funding: $336.2m
Company benefits
- Flexible working
- Life insurance
- Critical illness cover
- Income protection
- Pension plan
- Maternity & Paternity leave
- Car allowance
- Job training and professional development
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company values
- Positive Attitude - Negativity gets you nowhere. We face challenges with a positive attitude
- Getting Things Done - We are always looking for the fastest and smartest way to get the job done
- One Team - We are all in this together
- Continuous Improvement - Our desire to learn and improve never stops
Company HQ
Prilly, VD
Articles
Leadership
Pedro Bados
(CEO)Previously worked as an Artificial Intelligence Researcher before co-founding Nexthink in 2004.
Patrick Hertzog
(User Experience Officer)Before co-founding Nexthink, they worked as a Research Assistant at a polytechnic school in Switzerland.
Diversity, Equity & Inclusion at Nexthink
- Multinational and multilingual
- Committed to hiring a genuine representative workforce
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