Senior Engagement Marketing Manager, Pathstream
$99-156k
Salary dependent on location
Web-based platform for teaching tech skills
Open for applications
Web-based platform for teaching tech skills
101-200 employees
Open for applications
$99-156k
Salary dependent on location
101-200 employees
Company mission
To change the future of careers.
Role
Who you are
- 5+ years of experience in lifecycle, growth, or engagement marketing, ideally within a fast-paced or startup environment
- Proficiency with a Marketing Automation platform such as Customer.io, Braze, Iterable, or Hubspot (Customer.io a plus!)
- Expertise in writing liquid code and applying attribute- and event-based data into automated communications
- Comfortable collaborating with Product and Engineering teams to implement robust data tracking and integrate marketing initiatives into product experiences
- Proficient in using or working with team members to optimize tools like Tableau, Amplitude, and SQL to analyze data and identify actionable insights
- Track record of improving engagement metrics through testing and optimization
- Strong copywriting skills and the ability to craft campaigns that resonate with diverse audiences and drive measurable outcomes
- Proven ability to work across teams, balancing creative and technical needs to achieve shared goals
- Passionate about empowering people to maximize their potential and realize their career goals and aspirations, contributing to their success in meaningful ways
What the job involves
- This is a full-time, exempt position and reports to the Head of Product and Lifecycle Marketing
- Pathstream is seeking a Senior Engagement Marketing Manager to lead learner engagement and retention strategies that help individuals achieve their goals while showcasing the value of Pathstream to our corporate partners
- You will own the design, implementation, and optimization of personalized campaigns across email, SMS, and similar channels, ensuring learners are supported and motivated to achieve their goals
- As a critical cross-functional leader, you’ll manage your direct team, work closely with Product and Engineering teams to ensure accurate data tracking, leverage data to develop dynamic content and incorporate product-led growth strategies into the learner journey
- You’ll also collaborate with our Customer Success team and corporate clients to tailor campaigns that align with user needs and partner goals
- This role combines creative problem-solving, technical expertise, and analytical thinking to deliver measurable outcomes and meaningful engagement
- Design and execute lifecycle marketing strategies to introduce learners to Pathstream’s platform, increase engagement, and drive program completion
- Develop behavioral campaigns using platform data, delivering personalized, data-driven messaging at scale
- Partner with Product and Engineering teams to ensure proper data tracking and integrate lifecycle campaigns with existing and new product features
- Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys
- Align lifecycle strategies with client business objectives and employee needs
- Drive results that create a business impact for Pathstream partners and inspire program growth
- Analyze performance metrics using tools like Tableau, Amplitude, and SQL to uncover insights, refine lifecycle strategies, and help employees make the most out of their Pathstream experience
- Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement
- Create compelling, purposeful content that speaks to learners’ motivations and challenges, and provide feedback to the Product Marketing and Product Teams to adjust messaging as needed
- Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream’s mission and goals
- Develop scalable systems and processes to support learner engagement while maintaining personalization and quality
- Contribute to product experiments and bring actionable insights to broader marketing strategies
Our take
Applicant Tracking Systems are frequently used by companies to filter out resumes that do not include essential skills. However, University degrees often focus on generalized skill sets as opposed to career-critical skills, resulting in many strong candidates slipping through the cracks.
Pathstream builds optimized digital skill programs for job seekers by partnering with companies and educational institutions, with programs designed in collaboration with companies including Salesforce, Facebook and Tableau. The startup's aim is to deliver courses in career-critical skill sets to ensure applicants have all the necessary skills relevant to their career path.
Pathstream believes that degrees in the US still focus too much on qualifications in antiquated skill sets. It does not want to replace educational institutes, but partner with them to teach platform-centric and industry-critical skill sets. Strong funding and a good initial reach will support this aim moving forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$38.8m
LATE VC
Aug 2019
$12m
SERIES A
Total funding: $51.8m
Company benefits
- Disability, life insurance
- Flexible spending accounts
- Flexible vacation
- Commuter benefits
- 401(k)
- Team Activities
- Work from home opportunities
- Health insurance
Company HQ
Union Square, San Francisco, CA
Leadership
Eleanor Cooper
(Co-Founder & CEO)Worked at Morgan Stanley as an Investment Banking Analyst. Was a Private Equity Investment Associate at Energy Capital Partner, and New Venture Lead at Entangled Ventures.
Lauren Pizer
(Co-Founder & SVP of Learning Experience)Was a Special Projects Associate at Explore Schools, Teaching Team Member at Hasso Plattner Institute of Design, and Director of Student Experience at MissionU. Was also Case Team Leader at Entangled Ventures.
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