Product Marketing Manager, Next Insurance
Agents Marketing
$115-156k
2+ days a week in office (Waltham, MA)
Online-based insurance broker for SMBs
Be an early applicant
Online-based insurance broker for SMBs
501-1000 employees
Be an early applicant
$115-156k
2+ days a week in office (Waltham, MA)
501-1000 employees
Company mission
To build a simplified digital insurance experience that better serves small businesses.
Role
Who you are
- Success requires strong people skills, cross-team collaboration, and the grit to thrive in a fast-moving environment
- 3–6 years of experience in product marketing, media buying, or GTM roles
- Highly detail-oriented, able to manage complex programs without losing sight of quality and deadlines
- Right–Left Brain Marketer: you move fluidly between creative and analytical work—writing briefs, shaping copy and design, and digging into KPI dashboards with analysts
- Thrives in a fast-paced, dynamic environment, with the ability to adapt quickly and prioritize effectively
- Comfortable managing cross-functional stakeholders and driving alignment across marketing, product, and sales
- Strong storyteller who can package ideas and updates in creative, engaging ways for agents and internal teams
- Proven success building and executing cross-channel GTM campaigns
- Data-driven, with experience setting and measuring performance KPIs
- Nice to have: background in insurance or property & casualty (P&C) and familiarity with the agent world
What the job involves
- We’re looking for a Product Marketing Manager, Agents Marketing to drive the growth of our agent channel and help close the gap on agent-driven revenue targets for 2026
- In this role, you’ll own the strategy, planning, execution, and measurement of go-to-market programs that turn product updates into repeatable, impactful market motions
- You’ll be the central hub orchestrating 360° GTM campaigns across email, social, portal, events, webinars, and trade media—amplifying NEXT’s value proposition and equipping agents with the tools and knowledge to succeed
- This is a hands-on role where you’ll roll up your sleeves, wear multiple hats, and drive work forward with an agile, solutions-oriented mindset—building structured campaigns, partnering across functions, and finding creative ways to enable agents and scale programs
- Develop GTM strategy plans (objectives, research, messaging, channel mix, budgets, Gantt timelines) to drive awareness, adoption, and reposition NEXT as a modern, smart, competitive carrier
- Develop and deliver enablement suites (media kits, one-pagers, banners/videos, explainers, talk tracks, training assets, objection-handling materials, decks) using a “Think/Feel/Do” messaging framework—equipping agents, clients, and field managers to drive production, boost appointing, and increase agent-driven NWP
- Orchestrate campaigns across email (multi-touch sequences), LinkedIn (organic and paid), agent portal (release notes, banners, lifecycle prompts), trade media/PR (placements, repurposed content), and events (webinars, conventions, testimonials)
- Define and track KPIs for launches and programs; partner with analysts to build dashboards, run A/B tests, and codify learnings into playbooks. Work cross functionally across different departments in the company
- Ensure channel engagement targets met across email, LinkedIn, trade referrals, webinars, and conventions
- Translate product updates into market-ready motions and easy-to-sell bundles with clear value stories for agents and field teams
- Own timelines and cross-functional orchestration across Creative, Paid Media, Product, Sales, PR, Legal, and Compliance; ensure launches ship on schedule with measurable impact
- Success in this role is measured in driving a material growth across the following metrics: agent-driven NWP (New Written Premium), #appointed agents and #active quoting agents
Our take
Next Insurance serves small businesses by making it much simpler to take out an insurance policy without the headache associated with many providers. To begin trading any business needs to have some sort of insurance policy in place, traditional offerings can take weeks, often requiring tedious paperwork.
Next Insurance has opted to use AI, machine learning and transparent language to make the process much simpler, it can take just five to ten minutes for customers to obtain a package that suits them.
While Next Insurance is facing established insurance companies such as Hiscox and State Farm, its partnership with Amazon Business Prime to insure its members in a move to target traditionally underserved insurance customers and more recently with LegalZoom, to simplify the insurance process, as well as its nearly half a million customers has the company well set to remain major player in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$265m
SERIES G
Mar 2021
$250m
SERIES E
Total funding: $1.1bn
Company benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Paid maternity leave
- Paid paternity leave
Company HQ
Palo Alto, CA
Leadership
Alon Huri
(Co-founder)They spent 4 years as a System Architect before Software roles at Mercury, HP, and Check. They co-founded Next Insurance in March 2016 with Guy and Nissim.
Guy Goldstein
(CEO & Co-founder)After 7 years in the Israeli Air Force, they worked at Mercury Interactive for almost 8 years, as well as roles at HP and Check, which they co-founded in 2007. Left this role at Intuit in July 2015 to co-found Next Insurance 6 months later.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 11 more jobs at Next Insurance