Customer Marketing Manager, Drata
$94.6-146.1k
Actual salary range is dependent on location. Offers stock, typically in the form of Restricted Stock Units (RSUs)
Security and compliance automation
Job no longer available
Security and compliance automation
501-1000 employees
Job no longer available
$94.6-146.1k
Actual salary range is dependent on location. Offers stock, typically in the form of Restricted Stock Units (RSUs)
501-1000 employees
Company mission
To help companies earn and keep the trust of their users, customers, partners, and prospects.
Role
Who you are
- 4 - 5+ years of experience of customer marketing or related roles
- Data-driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits
- Experience managing and maintaining a formal Customer Reference Program, from campaign execution to growing the number of referenceable customers and internal fulfillment of advocacy activities such as reference calls, event/webinar speakers, customer quotes, etc
- Experience in developing and writing customer success stories, translating complex technology and processes to compelling and powerful case studies
- Experience creating and executing marketing campaigns and programs that drive measurable customer engagement and advocacy
- Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results
- Strong customer focus and business orientation, with ability to engage senior executives through professional communications
- Strong analytical skills combined with an attention to detail
What the job involves
- The Customer Marketing Manager at Drata is responsible for driving a number of global programs and initiatives to help build stronger relationships with our customers, while elevating their stories
- These key initiatives are essential to our business and drive Drata’s growth from an expansion and retention standpoint
- This role is critical in identifying moments and opportunities to build relationships with customers, ensuring the voice of the customer is woven into the fabric of Drata while driving revenue growth and expansion through a series of customer marketing programs
- In this role, the Customer Marketing Manager will build strong and trusted relationships directly with our customers while leading customer engagement and advocacy programs, customer events, webinar support, own our customer advisory board (CAB) as well as owning critical customer communications
- Success in this role will be measured on customer reference and success story achievement, customer event execution & success, and customer community engagement
- Own and manage customer events, including our Customer Advisory Board, Customer User Forums, as well as customer engagement programs at Industry events - this includes evaluating overall objectives, events and touchpoints while project-managing and executing a valuable experience for our most strategic customers
- Creatively bring our customers' stories to life by defining and owning the process and delivery of capturing customer success stories, ranging from writing case studies to coordinating customer testimonial videos, capturing customer proof points that reinforce Drata as the market leader in the Governance, Risk, and Compliance space
- Develop and own our in-product customer communication strategy leveraging, inclusive of product discovery announcements, guides & walk-throughs and success KPIs
- Drive and own all aspects of the customer reference program, including: identifying and securing customers as advocates to build impactful and compelling customer stories, testimonials, videos, and to participate in PR, media, prospect calls and events that showcase the business benefits and outcomes
- Responsible for identifying and coordinating customers to speak with us on customer webinars in support of expansion and retention focused webinars
- Engage directly with customers -- develop and conduct customer insight interviews on behalf of marketing, sales and product management
- Partner closely with Customer Success and Account Management teams to identify opportunities and build strategic, scalable customer programs both internally and externally, such as advocate identification methods and internal enablement programs for customer-facing teams
- Own and manage the reporting and metrics of all programs, being proficient at measuring and reporting out the impact of all programs and campaigns
Our take
Traditional manual compliance workflows are tedious, error-prone and extremely hard to scale, which presents special difficulties for rapidly growing companies in maintaining strong data security. Drata enables companies to manage compliance easily, by automatic monitoring and evidence collection, building a single picture of risk across the company.
The company has several competitors offering compliance automation solutions, including Vanta and Secureframe , but Drata is unique in automating the tasks themselves rather than generating notifications for teams to action. This approach has garnered Drata a client base of thousands of companies including bambooHR, Notion and Abnormal.
Drata has grown swiftly since its 2020 founding. Iconiq Growth and GGV Capital have led Drata's impressive funding rounds. It intends to use its influx of cash to invest heavily in research and development, and to roll out new features for auditors and startups.
Freddie
Company Specialist at Welcome to the Jungle
Insights
90% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2022
$200m
SERIES C
Nov 2021
$100m
SERIES B
Total funding: $328.2m
Company benefits
- 100% coverage for medical, dental, and vision
- $500 annually towards personal development opportunities
- Unlimited vacation policy for strong, fully charged batteries
- Flexible hours and work from home (especially these days!)
- Reach your financial goals while reducing your taxes
- Pre-tax savings plans for healthcare and dependent care
- Work From Home Stipend
- Learning Enrichment Stipends
- 16 weeks fully-paid parental leave
- 401K Retirement Plan
Company HQ
University City, San Diego, CA
Leadership
Adam Markowitz
(CEO)Previously VP & GM at Instructure. Founder & former CEO of Portfolium. Has worked in Mechanical and Aerospace Engineering.
Daniel Marashlian
(CTO)Former Technical Advisory Board Member at the National University. Previously Senior Director Of Engineering at Instructure. Co-founded Portfolium and RapidEngage.
Troy Markowitz
(COO)Advisor at Knack and former Contributor to Forbes. Previously the VP of Strategy, Growth Markets at Instructure. Prior experience in Business Development.
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