Social Media Producer, Parachute Home
$70-85k
Plus stock options
Online store for home essentials
Job no longer available
Online store for home essentials
101-200 employees
Job no longer available
$70-85k
Plus stock options
101-200 employees
Company mission
To bring more comfort to their customers' world through premium, accessible essentials.
Role
Who you are
- 3+ years working in the social media space
- Degree in marketing or related field, or equivalent experience
- Expertise creating video content for TikTok and Reels
- Have a continual pulse on trends unique to each social media platform to drive innovation
- Obsessed with creating video content for social media with the ability to quickly react to trends and create brand-appropriate content on the fly
- Must be an idea generator
- Proficient in Adobe Creative Cloud Suite and various editing software
- Knowledge of visual and digital design principles such as layout, color, grids, icons, typography, proportion, photography and motion/rich media
- Experience or passion for home, design or fashion space preferred
- Impeccable written and verbal communication skills
- Strong organizational, planning, problem-solving and decision-making skills
- Must be a resourceful self-starter with excellent time management skills
- Ability to work effectively in a team environment as well as independently
- Management experience desired but not required
What the job involves
- Oversee the seamless execution of social media content, strategy, and digital campaigns to attract, engage and grow the Parachute community across all social media platforms (Instagram, TikTok, Pinterest, Twitter, LinkedIn, and emerging platforms)
- Strategy, Planning + Reporting (30%)
- Drive and evolve social strategy, developing platform-specific approaches including content, marketing campaign execution, and channel best practices
- Contribute to audience growth, engagement, and acquisition efforts across Parachute’s social media accounts and communities
- Manage the editorial calendar, keeping it fully up to date and available cross-functionally
- Schedule out content for all social media channels
- Manage user-generated (UGC) and influencer content to amplify, repost and engage with as well as uploading and tagging in asset management platform
- Partner with customer service team to create and collaboratively execute a best-in-class social customer service program
- Execute ongoing reporting and social listening and contribute insights that make the brand better
- Content (70%)
- Brainstorm, concept and pitch content that achieves goals and hits on real-time trends
- Shoot + design all content to fill Parachute’s organic social content calendar
- Own the production and editing process for all organic social content
- Monitor the timing and quality of deliverables for multiple projects simultaneously from inception through the creative process to the execution of all materials
- Collaborate, write and review copy for social channels
Our take
Parachute provides responsibly manufactured modern home and bedding products. The company found a mid-range niche in the home goods sector that previously only offered high-end or budget options and has proven popular with consumers looking for quality goods that are not mass-produced. Its capitalizing on a trend of emerging specialist direct-to-consumer brands that began with companies like Warby Parker and Harry's.
Initially based purely online, Parachute has since launched several physical retail shops to attract new customers and boost its image. Its product range has focused on natural fibers and items made with manufacturing processes that don't use chemicals. Explicitly tailored towards the modern consumer, its direct-to-consumer model has been driven primarily by strong social media campaigns with influencers.
Competitors such as Casper also offer modern home products, but Parachute has captured the luxury sheets market by becoming a lifestyle brand. Alongside a hotel line it created for use in boutique stays, the company recently teamed up with Target to launch a 200+ piece collection, making its signature style more accessible without losing the premium feel.
Freddie
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2018
$30m
SERIES C
May 2016
$4.8m
SERIES A
Total funding: $44.9m
Company HQ
Hayden Tract, Culver City, CA
Leadership
Ariel Kaye
(Founder & CEO)After a Master's at The New School, they worked in Account Planning at Digitas for almost 3 years. They left in February 2013 to found Parachute.
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