Marketing Associate, Aura

$70-100k

+ Performance Bonus

Mid and Senior level
Remote in US
Boston
Aura

Digital security company

Open for applications

Aura

Digital security company

501-1000 employees

B2CB2BSecuritySaaSCyber SecurityFraud

Open for applications

$70-100k

+ Performance Bonus

Mid and Senior level
Remote in US
Boston

501-1000 employees

B2CB2BSecuritySaaSCyber SecurityFraud

Company mission

To create a safer internet by making comprehensive digital security simple to understand and easy to use.

Role

Who you are

  • 3-5 years of marketing project management or operations experience with a proven record of flawless execution
  • Strong project management skills with a focus on delivering high-quality results in a fast-paced environment
  • Superb attention to detail and time management skills with a sense of accountability for your work
  • Experience with project management tools to track progress and maintain accountability across teams
  • Operational experience designing and monitoring process to streamline workflows

What the job involves

  • As part of Aura’s Product Marketing team, you’ll support a comprehensive go-to-market strategy for Aura products
  • This role will entail working with cross-functional teams like Product, Acquisition, Design, and Analytics to drive business goals by coordinating pricing and packaging efforts, testing SKU viability, and supporting ongoing channel testing needs to increase customer subscriptions and revenue
  • Manage pricing offer creation needs across direct-to-consumer marketing & sales teams; ensure all new offers are documented and communicated effectively to all relevant teams
  • Support the development of new SKU options for Aura products, ensuring alignment between customer value proposition and user experience
  • Coordinate with Product Operations and Engineering to create new product feature packaging options, plans, add ons, and subscription terms
  • Test new SKU viability in collaboration with the product team and present findings back to the marketing team to inform decision-making
  • Optimize process between Marketing, Product, and Engineering for new offer and SKU creation to enhance efficiency, scalability, and effectiveness
  • Review customer journey touchpoints, including landing pages, enrollment funnels, and onboarding experiences to ensure it meets business requirements
  • Work with external partners to gather requirements for new acquisition initiatives, including landing pages, enrollment flows, pricing and plan offerings, messaging and creative assets, product feature explanations
  • Manage and track project timelines and deliverables related to external partner initiatives to ensure deadlines are met
  • Develop a feedback loop between external partner acquisition team and internal teams
  • Make necessary updates to landing pages as needed for rapid acquisition testing while ensuring adherence to web development protocols and best practices
  • Collaborate with web development teams to ensure proper implementation of changes

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Insights

Top investors

29% employee growth in 12 months

Company

Company benefits

  • 12 weeks paid parental leave
  • Vision and dental insurance
  • 401k plan
  • Volunteer time off
  • Work from home opportunities
  • Health insurance

Funding (last 2 of 6 rounds)

Mar 2025

$70m

SERIES G

Jun 2023

$22m

ANGEL

Total funding: $592.7m

Our take

Aura provides digital security solutions at both individual and enterprise level. An amalgamation of five businesses (including Intersections Inc, an identity theft solutions provider established in 1996) Aura brings together decades of experience in the security space.

Aura offers a range of plans to help businesses and consumers keep their data safe, with protection from identity theft, online financial theft and protection of technology and devices. It's a competitive space, with rivals including IDShield and IdentityForce. However Aura's combined experience in the field and the constantly increasing online security threats (for instance, catfishing - a scam where the perpetrator adopts a fictional persona to obtain personal information , financial gain or to lure someone into a relationship has doubled in frequency in the last 5 years) means there has proved to be plenty of room for the company to carve out space for itself in the market.

Aura's acquisition of the Pango Group in 2020 has proved to be profitable for the company, giving it access to more digital security verticals and helping to generate 35% year on year growth. It is continuing to scale the business, hiring more talent to make this a possibility.

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Steph

Company Specialist at Welcome to the Jungle