Marketing Associate, Aura
$70-100k
+ Performance Bonus
Digital security company
Open for applications
Digital security company
501-1000 employees
Open for applications
$70-100k
+ Performance Bonus
501-1000 employees
Company mission
To create a safer internet by making comprehensive digital security simple to understand and easy to use.
Role
Who you are
- 3-5 years of marketing project management or operations experience with a proven record of flawless execution
- Strong project management skills with a focus on delivering high-quality results in a fast-paced environment
- Superb attention to detail and time management skills with a sense of accountability for your work
- Experience with project management tools to track progress and maintain accountability across teams
- Operational experience designing and monitoring process to streamline workflows
What the job involves
- As part of Aura’s Product Marketing team, you’ll support a comprehensive go-to-market strategy for Aura products
- This role will entail working with cross-functional teams like Product, Acquisition, Design, and Analytics to drive business goals by coordinating pricing and packaging efforts, testing SKU viability, and supporting ongoing channel testing needs to increase customer subscriptions and revenue
- Manage pricing offer creation needs across direct-to-consumer marketing & sales teams; ensure all new offers are documented and communicated effectively to all relevant teams
- Support the development of new SKU options for Aura products, ensuring alignment between customer value proposition and user experience
- Coordinate with Product Operations and Engineering to create new product feature packaging options, plans, add ons, and subscription terms
- Test new SKU viability in collaboration with the product team and present findings back to the marketing team to inform decision-making
- Optimize process between Marketing, Product, and Engineering for new offer and SKU creation to enhance efficiency, scalability, and effectiveness
- Review customer journey touchpoints, including landing pages, enrollment funnels, and onboarding experiences to ensure it meets business requirements
- Work with external partners to gather requirements for new acquisition initiatives, including landing pages, enrollment flows, pricing and plan offerings, messaging and creative assets, product feature explanations
- Manage and track project timelines and deliverables related to external partner initiatives to ensure deadlines are met
- Develop a feedback loop between external partner acquisition team and internal teams
- Make necessary updates to landing pages as needed for rapid acquisition testing while ensuring adherence to web development protocols and best practices
- Collaborate with web development teams to ensure proper implementation of changes
Our take
Aura provides digital security solutions at both individual and enterprise level. An amalgamation of five businesses (including Intersections Inc, an identity theft solutions provider established in 1996) Aura brings together decades of experience in the security space.
Aura offers a range of plans to help businesses and consumers keep their data safe, with protection from identity theft, online financial theft and protection of technology and devices. It's a competitive space, with rivals including IDShield and IdentityForce. However Aura's combined experience in the field and the constantly increasing online security threats (for instance, catfishing - a scam where the perpetrator adopts a fictional persona to obtain personal information , financial gain or to lure someone into a relationship has doubled in frequency in the last 5 years) means there has proved to be plenty of room for the company to carve out space for itself in the market.
Aura's acquisition of the Pango Group in 2020 has proved to be profitable for the company, giving it access to more digital security verticals and helping to generate 35% year on year growth. It is continuing to scale the business, hiring more talent to make this a possibility.
Steph
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2023
$22m
ANGEL
Oct 2021
$200m
SERIES F
Total funding: $522.7m
Company benefits
- 12 weeks paid parental leave
- Vision and dental insurance
- 401k plan
- Volunteer time off
- Work from home opportunities
- Health insurance
Company HQ
Burlington, MA
Leadership
Hari Ravichandran
(CEO & Founder)Hari founded Endurance International Group in 1997, where they worked as CEO until 2017. Having undertaken an MBA at the Wharton School, they founded Auru in August 2017, and then Jump Ventures in June 2018.
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