Manager of Lifecycle Marketing, Health-E Commerce
$90-130k
Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
Connecting consumers to FSA & HSA eligible products
Be an early applicant
Connecting consumers to FSA & HSA eligible products
101-200 employees
Be an early applicant
$90-130k
Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- Minimum of 4+ years of experience in Retention, CRM, Loyalty, or other related functions
- Previous experience managing a CRM program for a subscription-based business
- Deep experience and knowledge of CRM platforms such as Bloomreach, Klayvio, Iterable, or similar tools
- Previous experience launching customer retention models and understanding macro level strategies to drive customer retention
- Experience managing loyalty and referral programs for subscription services that drive meaningful impact
- Comfort working with finance teams on P&L considerations, forecasting, and other financial business metrics
- Expertise in analytics and experience using BI tools including Looker, Tableau or any other web analytics platforms
- Familiarity with HTML is a plus, but not required
- Ability to thrive in a fast-paced ambiguous environment. The job description captures general responsibilities, but we are a fast growing company and there are many opportunities for the role to expand further
- Customer-first mindset and dedication to delivering a best-in-class experience
- Genuine curiosity about healthcare, telehealth and healthcare benefits
- Must be able to work EST hours
What the job involves
- Health E-commerce is seeking a Manager of Lifecycle Marketing to join our Growth Marketing team
- In addition to optimizing our best-in-class CRM and retention program, you will be dedicated to building a CRM program to support the launch of our new white-labeled telehealth platform
- Create differentiated customer journeys that build upon our industry-best customer retention
- Serve as a key strategic voice as we expand our white-labeled telehealth business, working on GTM launches of new products and services
- Develop best-in-class CRM strategies on our email, SMS, direct mail, and other customer retention channels; help drive day-to-day execution while developing longer term strategies
- Stay informed on market trends within healthcare benefits and telehealth as well as retention and CRM best practices
- Employ test-and-learn experimentation (A/B testing, hold-outs) to identify and forecast incrementality and develop key insights about our customers
- Work with the Data team on everything from regular reports and dashboards to developing and creating customer churn models for a data-first approach to retention
- Collaborate with Legal and Compliance teams on customer-first compliant healthcare and telehealth messaging
- Partner with the Growth team to support customer acquisition, onboarding, and activation strategies that maximize customer acquisition cost along with downstream retention
- Work with Brand to ensure lifecycle communications reflect a cohesive content strategy and consistent brand voice
- Work with the Finance teams to project overall business impact of new retention strategies
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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