Vice President of Growth Marketing, Oscar Health
$228-299.3k
+ Company equity grants + Annual performance bonuses
More information about location
Digital healthcare insurance
Job no longer available
Digital healthcare insurance
1001+ employees
Job no longer available
$228-299.3k
+ Company equity grants + Annual performance bonuses
More information about location
1001+ employees
Company mission
To make a healthier life accessible and affordable for all.
Role
Who you are
- 15+ years of experience in growth marketing roles
- 5+ years working in the healthcare or related industry
- Experience building, managing and growing a large team
- B2B and DTC marketing experience
- Experience leading expansion and new product launches, from a marketing perspective
- Cross-functional leadership experience
What the job involves
- This role owns the vision and strategy for Growth Marketing by making decisions that maintain and sustain long-term growth potential across Oscar’s different lines of business to meet company strategy
- You will report to the Senior Vice President, Sales
- Set and develop the vision and strategy for growth marketing to support the company’s national efforts continuing to establish Oscar as the most customer-centric, innovative and lovable company that you could imagine in healthcare
- Develop a roadmap and structure to support key business goals and ensure future success
- Coach, develop and lead a team orchestrating all brand and growth strategies
- Lead the research, strategy and execution of our localized market expansion efforts, continuing to learn and adapt to achieve growth targets in-concert with the brand strategy
- Build strong cross-functional relationships with partners to win new customers, expand into new markets & maintain customer loyalty
- Strategize with the plan design team to drive our optimization and education of products into the market
- Provide oversight of performance marketing strategy, with focus on driving CAC efficiencies
- Partner with consumer insights and communications to develop world-class national and highly localized marketing initiatives
- Lead utilization of in-house CRM tools to executive strategies including retention, engagement, and overall drivers of positive NPS
- Partnership with +Oscar team to share best practices from Oscar Insurance constituents (Provider, member, broker)
- Collaboration with Communications team to drive one message to all external parties
- Act as a culture carrier by inspiring, encouraging and motivating individuals; helping them shape their own career path and development
- Compliance with all applicable laws and regulations
- Other duties as assigned
Our take
The US healthcare system is the world's largest and most expensive, but has health outcomes worse than other advanced economies. Oscar Health is focused on building a system of healthcare that is completely centered around its members' experience, offering direct-to-consumer insurance, with digital tools such as a virtual care experience forming a key part of the company’s business model.
Oscar is the first health insurance company built around a full stack technology platform. It gained a competitive edge by launching the "My Identity" functionality in 2021, that demonstrated a huge step for diversity and inclusion in healthcare, enabling users to input their names, pronouns and gender identity. It also provides access to health providers that will understand a user's language, race, ethnicity, and health situation, showcasing the company's focus on optimizing member experiences.
The company has secured good funding in the past, and expanded into new markets and states since its launch. This has fuelled growth and supported ventures such as its Culturally Competent Care Grant Program. An upcoming market expansion forms a key part of the company's plans to "more than double" membership by 2027.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2020
$140m
LATE VC
Jun 2020
$225m
LATE VC
Total funding: $1.5bn
Company HQ
Hudson Square, New York, NY
Leadership
Mario Schlosser
(Co-Founder & President of Technology)Started their career at McKinsey where they were a Fellow Senior Associate. Founded Vostu where they held the Chief Scientist role before co-founding Oscar Health.
Mark Bertolini
(CEO)Previously Co-CEO at Bridgewater Associates, Chairman and CEO at Aetna as well as EVP at Cigna and Nylcare Health Plans.
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