Head of Demand Generation, BlueOptima
£87.8-107k
OTE
£75-92k
BASE
3 days a week in office (Newington Causeway, London)
Software development analytics provider
Be an early applicant
Software development analytics provider
101-200 employees
Be an early applicant
£87.8-107k
OTE
£75-92k
BASE
3 days a week in office (Newington Causeway, London)
101-200 employees
Company mission
To help realise the potential of every individual by creating a transparent and dynamic environment filled with high performers who are motivated.
Role
Who you are
- Proven experience in demand generation or a related marketing leadership role, ideally in the SaaS or tech industry
- Strong understanding of B2B marketing, sales processes, and revenue generation
- Hands-on experience with CRM (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo)
- Excellent analytical skills and a data-driven approach to decision-making
- Exceptional communication and collaboration skills
What the job involves
- The Head of Demand Generation will be pivotal in shaping BlueOptima’s marketing strategy and driving scalable growth
- This leader will collaborate closely with the Sales Development Representative (SDR) and outbound sales functions to create and execute demand-generation initiatives that attract, engage, and convert target audiences into high-quality leads and opportunities
- Develop and implement a comprehensive demand generation strategy aligned with company goals and sales targets
- Identify and prioritise key marketing channels to maximise lead acquisition and nurture conversion rates
- Plan, execute, and optimise multi-channel marketing campaigns, including email marketing, paid media, content marketing, webinars, and events
- Leverage data analytics to track, measure, and optimise the effectiveness of campaigns
- Partner closely with SDRs and outbound sales teams to ensure seamless lead handoffs and follow-ups
- Align marketing campaigns with sales objectives and feedback to refine targeting and messaging
- Design and manage lead scoring and nurturing programs to improve the quality of leads passed to sales
- Monitor and enhance the performance of inbound and outbound marketing funnels
- Oversee the implementation and utilisation of marketing technologies (e.g. , CRM, marketing automation platforms)
- Continuously assess and refine the MarTech stack for improved efficiency and effectiveness
- Build and grow, then lead and mentor the demand generation team, fostering a culture of innovation and accountability
- Collaborate cross-functionally to amplify the impact of marketing initiatives
Salary benchmarks
Our take
BlueOptima is changing the way businesses manage software development. Its platform offers detailed insights into the coding effort invested by developers, teams, or vendors across any project, sprint, or task. It works across all languages, platforms, and locations, giving managers a clear picture of resource utilisation to make smarter decisions.
In addition, BlueOptima provides a global industry benchmark for software development and has launched the world's first technical recruitment assessment platform, which accurately predicts workplace performance. By using its software, companies can boost team performance by up to 20% and reduce security risks linked to open-source code.
With clients like Hitachi Energy, BPI, Archer, and several global banks and Fortune 50 companies, BlueOptima is trusted by leaders in industries worldwide.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-49% employee growth in 12 months
Company
Employee endorsements
Career progression
"BlueOptima has an extremely powerful product and a great company culture. Leadership clearly communicates the vision for the company and sets..."
Company benefits
- 32 days of holidays (including bank holidays)
- Work from Home Equipment allowance
- Flexible Work from Home - 2 days remote a week
- Flexible Work from Long Distance - 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
- Annual Leave purchase (up to 5 extra days)
Company values
- Transparency: We advocate for transparency because our values define how we work together to build our company. As our CEO Jason said “Transparency is important because it brings clarity for everyone else on what they’ve got to do"
- Global Team: Different backgrounds, different cultures, same values. Considering ourselves as a global team stretches our thinking process, we find ideas on how to improve requires different perspectives and this is enhance through diversity
- Pioneering Mindset: We value our diversity and spirit of togetherness. As the saying goes we push ourselves not because it is easy but because it is hard. Hard challenges drive us forward, new ideas won't necessarily solve problems but it means we're taking risks from which to learn and get better
- Integrity: We conduct ourselves in a way that maintains trust and respect - we are truthful and honest both personally and professionally. This means truly recognising our mistakes, and understanding what needs to change or needs to improve to ensure we don't make mistakes again
- Data Driven: We seek to make decisions, modify behaviours and change processes based on data-led insights rather than intuition. It means anyone in any role can try something out, make a change or make a difference and show it's a better way of working
Company HQ
London, UK
Articles
Leadership
Jason Rolles
(Managing Director)Background in Asset and Credit Management and Consulting at JP Morgan, Barclays, UBS and Accenture.
Diversity, Equity & Inclusion at BlueOptima
- We write all documentation with inclusivity and and diversity in mind, with 4 key principles - Avoid Ableist Language - Do not use Genered Language - Use Socially Conscious Engineering Terms - Eliminate Condescending Language
- Women's Network. Mission: Foster a positive environment for education on issues to create positive challenges (either departmental or cultural) women face. Make it clear that BlueOptima, as a company, has strong diversity and inclusion values as well as providing equal opportunity for continual progression and support.
- Ethic Minorities Network. Mission: Promote positive engagement across different offices and cultures allowing a space for exchange about topics surrounding Ethnic Minorities. Maintain and standardise the level of respect during international travel and provide support for minorities from the start of their BlueOptima experience throughout their career progression.
- LGBT+ Network. Mission: Making BlueOptima a place to bring your own self to work. Reduce judgement and stigma by providing a platform for open conversation for education whilst maintaining a safe space and discretion towards those involved.
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