Marketing Team Lead, Babbel
Subscription-based language learning software
Posted today
Subscription-based language learning software
1001+ employees
Posted today
1001+ employees
Company mission
To create mutual understanding through language.
Role
Who you are
- You see this project as an opportunity to set up marketing activities for a new Babbel product for success and take ownership from the start
- You proactively seek out and test the most effective acquisition strategies
- With a strong blend of strategic and hands-on marketing skills, you can communicate your plans clearly to senior management while also enjoying rolling up your sleeves to work directly on campaigns and assets yourself
- You have 7+ years of experience implementing and managing different digital marketing channels and are excited about exploring new features and tools
- You are motivated by learning and ready to grow quickly, as the team is scaling
- You enjoy solving challenges by taking the initiative and tapping into your professional network for insights and ideas
- You’re a team player who thrives in a small, fast-moving, and experimental environment, surrounded by motivated colleagues, while benefiting from the resources of a larger company
- Experience in the migration space is a plus
What the job involves
- We are looking for a Marketing Team Lead for a new Babbel product in the heart of buzzing Berlin!
- The team is established as a new exploratory unit within the company
- Its mission is to develop a blended learning German course for migrants to better meet their needs as well as those of potential employers
- This approach is entrepreneurial, emphasizing rapid learning and a trial-and-error mindset
- Develop, oversee, and execute the marketing activities that attract participants to our new migrant focused language courses
- You will take responsibility for a smart mix of paid, owned and earned channels
- Strategically plan, set up, review, and adjust marketing channels and materials to improve performance based on efficiency KPIs
- Execute the marketing activities hands-on, in cooperation with other team members. You will also take on related tasks dependent on your skills and needs
- Lead an initially small marketing team and scale the team going forward
- Work closely with colleagues from other disciplines to provide a great end-to-end user experience
Our take
Babbel is one of the leading lights in the language eLearning sector. Its premium subscription-based online learning resources cover over a dozen predominantly European languages, at all proficiency levels. They include interactive lessons and podcasts - all developed and delivered by professional educators and linguists.
Learning languages online has become big business in recent years, and this has led to a surge of VC investment in the sector. This diversified the field of competition, tripling revenue for smaller rivals like Busuu and driving up engagement on online tutoring sites. It has ramped up pressure on incumbents like Babbel, and its better established (but pricier) competitor Rosetta Stone, to diversify their offerings.
To get there, Babbel has taken a smart cue from live tutoring sites like Preply, which also saw a surge in engagement over recent years. Babbel has launched its own live tuition offering, and additional B2B services, demonstrating a savvy use of its leading position and strong resources to keep a tight grip on its substantial market share.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2015
$22m
SERIES C
Mar 2013
$10m
SERIES B
Total funding: $33.3m
Company benefits
- 30 vacation days and flexible working hours
- BVG card or Swapfiets bike
- Jobbatical and Sabbatical options
- Many internal & external learning opportunities to choose from
- A yearly Learning & Development budget
- Visa and relocation assistance
- Full access to Babbel & Babbel Live classes
- Modern office in the heart of buzzing Berlin equipped with a family, music, faith and nap room
- Various internal communities to be part of including the Femgineers, DEI Ambassadors, Accessibility & Disability Group and more
Company HQ
Friedrichshain, Berlin, Germany
Leadership
Markus Witte
(Executive Chairman & Co-Founder)Currently a Partner at Wachstumsbegleitung, a Fellow of JoinPolitics and was Previously an Independent Board Member at Blinkist.
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