Field Marketing Manager, Onebrief

• We are seeking an experienced and dynamic Field Marketing Manager to join our marketing team in the defense technology industry
• This individual will play a critical role in creating and executing strategic, results-driven field marketing programs that directly impact business growth, customer engagement, and sales alignment
• The ideal candidate has 5-7 years of marketing experience, with at least 2-3 years in a related industry, and brings a strong background in driving field marketing initiatives for technical or government-related audiences
• This role requires someone who is adaptable, data-driven, and skilled in both strategy and execution
• Experience: 5-7 years in marketing with a minimum of 2-3 years in the defense tech industry or a related technical field, such as aerospace or cybersecurity
• Skills: Proven experience in field marketing, event planning, and campaign management with a track record of driving successful field programs
• Technical Understanding: Familiarity with defense technology trends and terminology is highly preferred
• Sales Collaboration: Demonstrated ability to work closely with sales teams to align marketing efforts with business goals
• Analytical Mindset: Proficient in using data analytics to evaluate campaign success and ROI
• Communication: Excellent written and verbal communication skills, with the ability to convey complex information concisely
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

Desirable

• Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness in the defense technology sector
• Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with company goals and sales targets
• Identify market trends, customer insights, and competitor activities to inform field marketing strategies
• Lead the planning and execution of industry events, tradeshows, conferences, and webinars, from concept through to post-event analysis
• Partner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments
• Track and measure event success metrics, providing post-event reports and insights to refine future initiatives
• Design and manage field marketing campaigns tailored to target accounts, specific regions, or product lines, ensuring alignment with overarching brand messaging and business goals
• Partner with digital marketing and content teams to develop localized content, promotional assets, and outreach tactics
• Utilize account-based marketing (ABM) tactics to effectively reach key decision-makers in targeted defense technology accounts
• Develop and deploy sales enablement materials, including pitch decks, solution briefs, customer case studies, and competitive insights, to empower the sales team
• Work closely with sales leadership to support demand generation and pipeline-building activities that align with their goals
• Use marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns, providing actionable insights for continuous improvement
• Monitor key performance indicators (KPIs), including lead generation, conversion rates, pipeline contributions, and return on marketing investment (ROMI).ct