Director of Product Marketing, Vivun
$160-210k
+ Equity
AI-powered pre-sales operations platform
Open for applications
AI-powered pre-sales operations platform
101-200 employees
Open for applications
$160-210k
+ Equity
101-200 employees
Company mission
Vivun exists to empower B2B companies to meet the demands of today’s sales-proof buyers.
Role
Who you are
- You have 6 -8 years of product marketing experience in the B2B SaaS space, preferably within enterprise software, with a focus on product positioning, messaging, and go-to-market strategy
- You are a strong communicator and storyteller who can craft compelling narratives that clearly articulate product value and competitive differentiation
- You have a proven ability to work closely with sales, product management, and marketing teams, aligning priorities to achieve business goals
- You have experience conducting customer interviews, developing personas, and gathering insights to inform product marketing strategies
- You have a demonstrated ability to analyze market data, competitive trends, and campaign performance to inform marketing decisions and optimize results
- A believer in Vivun’s core values: Ownership. Empathy. We, not me. Transparency. Be different
- Experienced working in high growth startup environments: You have the ability to move fast, adapt, and thrive in a dynamic startup environment where you derive priorities, requirements, and goals from company context
- Collaborative: You are ready to roll up your sleeves and create strategies that work across roles and departments to achieve company goals
- A Clear Communicator: You effectively and positively present your informed opinions on strategy clearly to multiple teams and areas of expertise. You come with a solid rationale behind every decision you make, you understand the importance of listening as part of communication
- A proactive problem solver. Come with recommended solutions to problems. Be creative!
- A strategic thinker. Support the decision-making process with facts and data. Make sure you are behind the decision and can defend or communicate it to anyone
- Self-directed. In a remote-first company and culture, can you be the “CEO” of your job and give yourself your own directives and priorities?
What the job involves
- Vivun is seeking a creative and strategic Director of Product Marketing to lead the go-to-market (GTM) strategy for our innovative AI-driven product suite.
- In this high-impact role, you will collaborate with sales, marketing, and product teams to shape messaging, create compelling narratives, and drive product adoption.
- You’ll be responsible for articulating Vivun's value proposition in a way that resonates with our customers and prospects, ensuring alignment between product offerings and customer needs.
- Your leadership will be instrumental in scaling our messaging, launching new products, and ensuring successful adoption in the market
- You will lead product marketing initiatives to build product positioning, craft messaging frameworks, and establish strategic roadmaps for product launches
- You will collaborate with content marketing, demand generation, and sales teams to develop content (blogs, case studies, white papers, videos) that communicates the value of Vivun’s products, including competitive differentiators
- You will oversee the successful launch of new products and features by developing launch plans, coordinating with cross-functional teams, and executing high-impact campaigns that drive adoption
- You will utilize market research, customer feedback, and competitive analysis to shape messaging and positioning, ensuring that Vivun’s products meet customer needs and align with industry trends
- You will partner with sales and solutions teams to create training materials, product demos, and messaging guidelines that empower the sales team to effectively position Vivun’s products and close deals
- You will collaborate with product management to translate customer insights and competitive analysis into actionable inputs for the product roadmap
- You will continuously analyze the performance of product marketing initiatives, ensuring alignment with overall business goals, and refining strategies to maximize impact
- You will be responsible for refining and scaling the core messaging for Vivun’s AI product suite, ensuring alignment with market demand and customer use cases
- You will align product marketing efforts to pipeline contributions, ensuring measurable impact on awareness, engagement, and conversion
- You will work with sales, demand generation, and content teams to ensure consistent messaging across all channels, from digital campaigns to sales enablement
- You will use the Martech and Revtech stacks to track and report on key performance indicators (KPIs) for product marketing initiatives
Our take
Thus far, the pre-sales teams of businesses have had no tool through which to track their interactions with the customers, and that's the problem that Vivun is solving. They provide software that allows pre-sales teams to gather customer information, and then collate the information and send it to the rest of the business, so that the sales team, product team, and executive staff have more information about their customers.
This empowers businesses to look at what their customers' needs are now and going forward. Vivun is the first to provide such tools and despite only being launched in 2018, it is already working with brands such as SignalFx, Dell Secureworks, and Harness.
Customers include Autodesk, Cloudera, Snowflake, Crowdstrike, Dell, and Harness. Going forward, Vivun is likely to face other competitors, and the space will become more crowded. However, an increasing number of businesses are realizing there is a problem with the disconnection between pre-sales and the rest of the company. Vivun received impressive Series C funding in 2022 which is being used to expand into EMEA territories.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2022
$75m
SERIES C
Feb 2021
$35m
SERIES B
Total funding: $131m
Company benefits
- 100% remote team
- The first Friday of every month, take a half day off to embrace nature and do something that inspires you
- Get some extra allowance to set up your perfect workstation, including Internet, computer, and phone
- Work from home opportunities
- Health insurance
Company values
- Don’t be greedy
- Do the right thing
- We, not me
- Transparency
- Be different
- Give a damn good demo
Company HQ
Montclair Business, Oakland, CA
Articles
Leadership
Claire Bruce
(COO & General Counsel)Previously Director Of Legal Affairs at Ariat International for 6 years, E-Discovery Project Manager at Stroz Friedberg for 1 year and Law Clerk at Westberg Law Offices for 3 years.
Dominique Darrow
(CCO)Worked at Google for 5 years, holding various positions such as Account Strategist, Customer Success Manager, Enterprise Account Executive and Head of Customer Success.
John Bruce
(CTO)Previously Technology Advisor at Feedgen for 1 year, Senior Sales Engineer at KickApps Corporation also for 1 year and Sales Engineering Manager at Zuora for 2 years.
Joseph Miller
(Chief Data Scientist)Previously worked for 4 years at Bridgewater Associates, holding various positions such as Product Engineering Manager and Manager - Technology & Intelligence.
Matthew Darrow
(CEO)Earned a B.S. in Mechanical Engineering from the University of California, Berkeley. Previously Business Technology Analyst at Deloitte Consulting for 1 year and Vice President Of Products at Zuora for 2 years.
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