Senior Vice President of Brand Marketing, Tubi
$412-434k
+ Annual Discretionary Bonus + Long-term Incentive Plan
Free TV and movie streaming service
Be an early applicant
Free TV and movie streaming service
501-1000 employees
Be an early applicant
$412-434k
+ Annual Discretionary Bonus + Long-term Incentive Plan
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- 15+ years of experience in consumer marketing, with 5 years in a senior leadership role
- Experience in streaming, media, or consumer tech
- Strong expertise in brand storytelling, digital marketing, social media, product marketing, and audience insights
- Proven track record of developing high-performing teams and nurturing agency relationships
- Ability to thrive in a fast-paced, highly competitive media landscape
- Proficiency in data analysis and familiarity with marketing analytics tools
What the job involves
- The SVP, Brand Marketing will lead the charge in making Tubi a household name
- This isn’t just about ads and promos, it’s about staying true to our brand identity, breaking through, and keeping us in the cultural zeitgeist
- At Tubi we put our viewers first, and this role will be responsible for developing and executing initiatives to drive audience engagement, viewer growth, and brand love
- This executive role involves overseeing brand campaigns, audience insights, creative development, programming promotion, social media, brand partnerships, and cross-platform marketing efforts to differentiate Tubi in the streaming landscape
- This hybrid role reports to the Chief Marketing Officer and can be based in Los Angeles, San Francisco, or New York City
- Evolve Tubi’s brand identity to deepen awareness and emotional connection with a diverse set of audience cohorts
- Use audience research and data to deeply understand viewer behavior, brand health, and cultural trends
- Develop breakthrough campaigns that amplify Tubi’s unique value in the streaming space
- Keep your finger on the pulse of culture, entertainment trends, and audience behaviors to inform brand and product positioning
- Lead the development of 360-degree marketing initiatives across digital, social, TV, OOH, experiential, partnerships and product for brand and content initiatives
- Partner closely with growth marketing, creative, content, creator, product, and publicity teams to ensure campaigns drive awareness and viewer growth. Align brand identity with original and licensed programming
- Leverage data-driven insights to optimize campaigns and maximize impact
- Create innovative, buzz-worthy activations that drive brand love and viewer acquisition
- Lead social media and influencer marketing strategies to foster engagement and fuel fandom
- Ensure Tubi stays ahead of the curve with bold, unexpected brand moments
- Lead and inspire a high-performing team, fostering a culture of creativity, innovation, accountability, and excellence
- Work cross-functionally with product, content, growth, and broader FOX to align brand efforts with company goals
- Drive relationships with agency partners to ensure we deliver the highest quality of work, on time, and on budget
- Collaborate with B2B marketing on deeper value-added partnerships for our clients
Our take
Tubi is a streaming service that was founded in 2014 with the mission of offering subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. This approach has resonated with audiences, helping the service amass 51M active subscribers worldwide.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21.5m
SERIES B
Total funding: $76.5m
Company benefits
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services
Company HQ
Financial District, San Francisco, CA
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