Vice President of Marketing, Color
Office located in Burlingame, California
Data-driven platform for population healthcare
Job no longer available
Data-driven platform for population healthcare
501-1000 employees
Job no longer available
Office located in Burlingame, California
501-1000 employees
Company mission
To provide a data-driven approach to helping everybody lead their healthiest lives possible.
Role
Who you are
- 15+ years of full-stack marketing and senior leadership experience, specifically in B2B marketing in the healthcare delivery and benefits space to employers and payers
- Experience personally developing and delivering brand and marketing strategies fully in-house in early-stage companies, and building successfully throughout the evolution to a later-stage company
- Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth in the healthcare benefits space
- Track record of effective demand generation that grows sales pipeline
- Highly analytical and able to create, measure, and improve on core marketing KPIs
- Proven success growing and mentoring high-impact, high-agency teams
- Agile leader who can effectively manage change in a fast-moving, evolving business
- High agency: Relentless in making things happen; self-directed and personally takes ownership at any level of work. Sets a high bar for quality and rigor for themselves and the team
- Thrives in fast-paced environments: Excels in fast-moving, agile teams and organizations. Has demonstrated the ability to pivot as needed to support the organization and changes in product, strategy, or direction
- Creative, flexible, analytical thinker: Is an exceptional thinker with the ability to shift quickly between high-level and detail-oriented thinking. Must be able to wrangle ambiguous, open-ended questions to the ground. Creative and generative
- Proactive & intellectually curious: Independently capable of seeking information, solving complex interpersonal or operational problems, persuading and aligning resources, and delivering results. Open and receptive to feedback
- Strong writer and editor: Creates strong content quickly and conveys product and brand concepts to buyers with clarity and a strong point of view, and without marketing or industry jargon
- Low ego: Leaves ego at the door. People at Color thrive on making things happen and taking ownership, regardless of their position in the company or the problem at hand
- Team builder: Strives to develop self and others; demonstrates a high degree of self-awareness, fosters a non-hierarchical exchange of ideas, and evaluates ideas without regard to the status or role of the individuals who communicate them
- Simplifier: Adept at taking complex ideas and language and simplifying to explain them clearly to people with different backgrounds and experience levels
What the job involves
- As the Vice President of Marketing, you'll be a central figure in our go-to-market success, driving Color’s marketing efforts to advance our mission of changing cancer outcomes in the U.S
- We're seeking a hands-on leader native to the healthcare and benefits space, who demonstrates a strategic, creative approach to B2B marketing and will do the work at any level
- Develop and execute a comprehensive B2B marketing strategy aligned with company goals, focusing on brand awareness, demand generation, and pipeline growth
- Manage, coach, and lead the marketing team, keeping the bar high and encouraging full ownership and accountability
- Be a collaborative leader who communicates early and often across the company and understands our product, customers, and market deeply – and how to help our sales efforts directly
- Introduce new tools/models to our marketing team for efficiency (such as genAI)
- Manage our marketing budget (spend, team investments, and tooling) tightly and efficiently. Develop clear performance goals and provide monthly visibility into performance, spend impact, and efficiency of marketing efforts
- Drive consistent and compelling brand messaging that clearly communicates our value proposition to large employers, health plans, and industry influencers
- Personally generate new narratives, positioning documents, and product and brand messaging and create differentiated, creative campaigns that address customer needs
- Oversee the creation, execution, and optimization of multi-channel campaigns (email, digital, content, webinars, etc.) to generate leads that will help 3x+ our pipeline for 2025
- Evolve our strategy on events marketing – including third-party and Color-hosted events – create high-impact event experiences that feed stronger brand awareness and better lead generation from events investments
- Personally create a content strategy for the business and help lead and generate high-impact content (white papers, case studies, blogs, etc.) that reinforces thought leadership and educates prospects in our target markets
- Inform product marketing and sales enablement, laddering new products into updated sales materials and marketing campaigns
- Collaborate with the American Cancer Society, Color’s core partner, to increase the visibility and impact of the partnership
- Establish other marketing partnerships that extend Color’s brand to relevant audiences
Our take
The genetic testing market is hugely promising, with an annual growth rate of over 10%, it’s expected to grow to a $21 billion industry by 2027. Color’s main offering is genetic testing, an increasingly popular preventative healthcare strategy which informs patients about inherited health risks, and puts them in contact with counselors to work on a response plan.
There are plenty of prominent actors in the marketplace, with 23andMe the most well known. However, Color stands out from its competitors by not working in the direct-to-consumer market, but by partnering up with employers, unions and governments to provide population-wide insights. The company’s client list is impressive, including the National Institutes of Health and the State of California, as well as Salesforce, Levis and Visa.
Thanks to a near $170 million series D funding round at the beginning of 2021, the company’s value hit “unicorn” status as it surpassed $1.5 billion. The company’s future growth will be interesting to watch, with the company announcing a new behavioural healthcare solution in October 2022 alongside the acquisition of mental health platform Mood Lifters. In 2024, Color began working with OpenAI on early detection tools for cancer. These developments are in line with Color's aim to build a wider infrastructure for a tech-based public health approach and indicate a push for a future IPO.
Steph
Company Specialist at Welcome to the Jungle
Insights
-36% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$100m
SERIES E
Jan 2021
$167m
SERIES D
Total funding: $482m
Company benefits
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📝 Monthly phone and wifi stipend for employees
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- 🧬 Four complimentary clinical-grade genetic testing kits for you and your family
Company HQ
Ingold - Milldale, Burlingame, CA
Leadership
Othman Laraki
(CEO & Co-Founder)After an MBA at MIT, they worked at Google as a Product Manager for almost 4 years, prior to co-founding Mixer Labs and working at Twitter and Pinterest. They left this Board role at ESI Group in 2012 to co-found Color in March 2013.
Elad Gil
(Board Member & Co-Founder)They hold a Ph.D. from MIT and has degrees in mathematics and biology from UCSD. Former Product Manager for Google Mobile Maps and was VP at Twitter before co-founding Color.
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