Director of Product, Trulioo
KYB
CA$195-250k
Global online identity verification service
Be an early applicant
Global online identity verification service
201-500 employees
Be an early applicant
CA$195-250k
201-500 employees
Company mission
To be the identity platform that global businesses turn to for growth, innovation and compliance.
Role
Who you are
- 15+ years of experience in software, technology, or product organizations, including 10+ years in Product Management with increasing leadership responsibility
- Experience leading and scaling product organizations, including mentoring and developing high-performing Product Managers
- Proven success defining product vision and delivering enterprise SaaS products from strategy through execution and commercialization
- Deep experience within Identity, KYB, Digital Identity, FinTech, Fraud Prevention, Payments, Risk, or RegTech markets
- Strong executive leadership skills with the ability to influence cross-functional teams and align diverse stakeholders around a common vision
- Demonstrated ability to translate customer problems, market opportunities, and business objectives into successful product strategies
- Experience partnering closely with Engineering, Design, Data Science, and Go-to-Market organizations to deliver complex enterprise software products
- Strong analytical mindset with experience using data, customer research, and business metrics to drive product decisions and investment priorities
- Exceptional communication and executive presentation skills with experience engaging customers, partners, analysts, and senior leadership
- Strong understanding of AI, machine learning, and modern data technologies, with experience incorporating AI-driven capabilities into enterprise software products
- Experience leveraging AI-powered tools to improve product management practices, accelerate product discovery, enhance customer insights, and increase organizational productivity
- Familiarity with responsible AI principles, model governance, explainability, and ethical AI considerations within regulated industries
- Curiosity and passion for emerging technologies, with the ability to identify practical applications that create meaningful customer and business value
- Customer-obsessed with a passion for solving meaningful customer problems
- Strategic thinker who can balance long-term vision with near-term execution
- Bias for action with the ability to make informed decisions in ambiguous environments
- Collaborative leader who builds strong relationships across the organization
- Results-oriented with a proven track record of delivering measurable business outcomes
- Growth mindset with a passion for innovation, continuous learning, and developing high-performing teams
- If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply
What the job involves
- We're hiring an experienced and strategic Director, Product to lead Trulioo's KYB (Know Your Business) product portfolio
- Reporting to the Chief Product Officer, you will own the vision, strategy, roadmap, and commercial success of one of the company's most important product lines, driving innovation across identity verification, compliance, and customer onboarding
- This is a highly visible leadership role responsible for shaping the future of digital identity
- You will partner closely with Engineering, Data Science, Design, Go-to-Market, Partnerships, and Executive Leadership to deliver market-leading KYB solutions that help organizations build trust, reduce fraud, and meet evolving regulatory requirements around the world
- Success in this role requires balancing long-term strategic thinking with strong operational execution
- You will leverage customer insights, market intelligence, emerging technologies, and AI-driven innovation to identify new growth opportunities, accelerate product development, improve decision-making, and create differentiated customer experiences
- This role is expected to champion the adoption of AI across both our products and product organization: identifying opportunities to embed AI into customer solutions while also leveraging AI to increase team productivity, improve product discovery, and enable faster, higher-quality decision-making
- Define and execute the long-term vision, strategy, and multi-year roadmap for Trulioo's KYB product portfolio, ensuring alignment with company objectives and market opportunities
- Partner closely with the Chief Product Officer and executive leadership team to establish strategic priorities, investment decisions, and portfolio planning
- Identify emerging market trends, regulatory changes, customer needs, and competitive dynamics to continuously evolve product strategy and maintain market leadership
- Evaluate build, buy, and partner opportunities that accelerate innovation and expand Trulioo's platform capabilities
- Lead the successful delivery of product initiatives from concept through launch and continuous optimization
- Partner with Engineering, Design, Data Science, Compliance, Partnerships, Product Marketing, Sales, and Customer Success to deliver exceptional customer outcomes
- Drive product excellence through data-informed prioritization, measurable business outcomes, and continuous improvement across the product lifecycle
- Own portfolio performance through product health metrics, business KPIs, adoption, customer satisfaction, and financial performance
- Serve as the executive voice of the customer, building relationships with strategic customers, partners, analysts, and industry leaders to validate product direction and uncover new market opportunities
- Translate customer insights and market intelligence into actionable product investments that drive adoption, retention, and revenue growth
- Represent Trulioo externally through customer meetings, executive briefings, conferences, media opportunities, and industry events
- Drive AI-first product thinking by identifying opportunities to embed AI, machine learning, and intelligent automation into KYB workflows, customer experiences, and risk decisioning
- Champion AI practices across the product organization, ensuring solutions are scalable, explainable, compliant, and aligned with customer trust
- Leverage AI-powered tools and emerging technologies to improve product discovery, customer research, roadmap planning, documentation, experimentation, and overall organizational productivity
- Foster a culture of innovation by encouraging experimentation with emerging AI capabilities that create differentiated value for customers
- Build, mentor, and develop a high-performing team of Product Managers, providing coaching, career development, and strategic guidance
- Establish strong product management practices, operating rhythms, and frameworks that enable effective prioritization, execution, and cross-functional collaboration
- Influence executive stakeholders and drive alignment across the organization on strategic initiatives and investment priorities
- Develop annual operating plans, product investment strategies, team budgets, and resource planning
- Partner with Product Marketing, Sales, and Customer Success to develop successful product launch strategies and commercial enablement plans
- Act as the executive product spokesperson, supporting customer presentations, sales enablement, analyst engagements, thought leadership, and industry events
- Ensure product positioning clearly communicates Trulioo's differentiated value proposition within the identity and compliance market
Our take
Identity fraud is on the rise, anti-money laundering and terrorism financing regulations are tightening, and online identities are becoming harder to track. The ramifications of this for individuals and businesses alike make digital identity verification a challenge that urgently needs to be overcome. The Trulioo team have good reason to think they can do it.
Begun as a Facebook customer identification service, Trulioo has grown to become a comprehensive identity verification platform. It allows customers to ID more than 5 billion people across the globe from a single API, even according to different regional specifications, without relying on conventional information like credit history or bank account details. This remarkable feat has won Trulioo Unicorn status, and with more companies going global it’s likely to see it continue netting substantial enterprise clients.
There’s another crucial reason why this matters: economic activity is increasingly moving online, potentially freezing out people without the digital identities normally required to engage with it. Trulioo’s platform offers a truly global solution, for all parties, and it is well positioned to succeed within this space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$394m
SERIES D
Sep 2019
$50.8m
SERIES C
Total funding: $470.3m
Company HQ
South Main, Vancouver, BC
Leadership
Vicky Bindra
(CEO)Vicky is also a Non Executive Director at Figure and CloudPay. Previously, they previously served as Chief Operating & Product Officer at Nuvei and as a Group President/Chief Product Officer at FIS.
Zac Cohen
(Chief Product Officer)Zac joined Trulioo in 2015 as a GM, moving into the role of COO in 2019 and CPO in 2024. Prior to Trulioo, they spent nearly 3 years at Global Relay as a Lead in Corporate Development and as an Associate VP of Strategy & Operations.
Hal Lonas
(CTO)Prior to joining Trulioo in 2021, Hal was a CTO at Carbonite and Webroot. They also spent 4 years at BrightCloud as a VP of Engineering.
Jana Hill
(Chief People Officer)Prior to joining Trulioo in 2025, Jana was an Advisor/Fractional Rewards & People Operations Leader at JHill Advisory Services. Before that, they were the VP of Global Rewards & People Operations at Nuvei and the Head of Global Compensation at KDC/ONE.
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