Founding Growth Marketing Lead, Zen Educate
£60-90k
Senior and Expert level
London
4 days a week in office (Oval, London)
Education recruitment platform
Posted today
Education recruitment platform
201-500 employees
B2BMarketplaceEducationRecruitment
Posted today
£60-90k
Senior and Expert level
London
4 days a week in office (Oval, London)
201-500 employees
B2BMarketplaceEducationRecruitment
Company mission
To make a positive impact and bring about meaningful change within the education recruitment sector.
Role
Who you are
- Proven Builder: You have set up marketing automation and sales enablement functions from scratch or significantly upgraded them
- Commercial Fluency: You view Marketing as a revenue function. You understand deal cycles, you sit in sales meetings, and you optimise for closed-won business, not just vanity metrics
- Technical & AI First: You are hands-on with the stack and view AI as a multiplier. Whether it's data flows, automation, or building custom workflows you solve problem with a systems first mindset
- High Agency: You thrive in ambiguity. You don't need a roadmap handed to you; you are the one who draws the map. If you see a gap, you fill it without waiting for permission
- Aptitude over Tooling: You don't need to be an AI expert today, but you must be a systems thinker and fast learner who is already experimenting with how automation can 10x your output
- We want to be upfront, this role isn’t for everyone. Here’s what might make it a bad fit:
- Performance Marketing or SEO specialist
- While we value those skills, this role isn't about paid channels or SEO. This is a B2B Revenue Marketing role, where you will be architecting outbound systems and ABM plays. This role isn’t about maximising AI generated content, it’s about building the infrastructure that drives schools acquisition
- You want structure handed to you
- We have a starting point, but it needs significant rework. This role is about setting what great looks like, redefining our strategy and building scalable systems, not following a fully mapped-out plan
- You’re not a builder
- This role is hands-on. You’ll be setting up the systems, processes, and automations, running campaigns, refining messaging, and reviewing performance. We don’t have layers of specialists; you have a very small team and you will need to roll up your sleeves and build what is needed
- You don’t like context switching
- You’ll move between tactical delivery, big-picture planning, team syncs, and cross-functional collaboration, often in the same day. If that sounds more chaotic than energising, it might not be for you
- You avoid the messy work
- We are scaling fast. Data might be messy; processes might be broken. You need to be the person who runs toward that fire, not the one who complains about the smoke
- If this sounds exciting (even if a bit intimidating), apply now. If you read this far, you’re probably exactly who we’re looking for
What the job involves
- You will be defining what great looks like by building an AI first B2B engine that allows us to scale without just growing your team. You will bridge the gap between high-level strategy and ground-level execution, ensuring our ABM, content, positioning, and sales enablement are world-class
- The team is lean, so we need someone who thrives in a hands-on environment and is obsessed with leveraging AI to architect scalable workflows. You’ll own the ABM strategy and drive our B2B acquisition engine across the UK. You’ll be responsible for how schools engage with Zen, directly impacting our lead flow, conversion rates, and overall market dominance through systems led growth
- Note: We appreciate the salary range is broad. As our Founding Growth Marketer, we are hiring for capability rather than titles, and our compensation directly reflects that. We are scaling this band entirely based on your track record, your hands-on experience, and the proven impact you can bring to our growth engine from day one
- Let’s get specific. Here’s the kind of work you’ll lead:
- 1. Architect the Growth Engine (Systemisation)
- Move us from manual effort to a scalable machine. Build and optimise the AI workflows and MarTech stack to drive MQLs and Active Schools
- Architect our ABM infrastructure to build a repeatable engine for acquiring high value schools and MATs
- Build the playbook for automating repetitive tasks and B2B acquisition, while always experimenting and learning
- 2. Drive Commercial Impact & Sales Alignment
- This is not a brand awareness role; it is a revenue role. You will work lock-step with Sales Directors to ensure lead quality and conversion
- Own Sales Enablement: You will identify gaps in our pitch/collateral before Sales does. You will build the battlecards, case studies, and localised messaging that help them win
- Review and upgrade the current operational output of the marketing function
- 3. Strategic Positioning
- Define how we win in the market. Refine our narrative to cut through the noise. Use your empathy to make sure we resonate deeply with school leaders
- Lead our multi-channel strategy (Email, Paid, Partnerships, Conferences), ensuring every channel has a clear ROI and a playbook with a focus on scale through systems
- You are the Architect, not just the Operator. You aren't inheriting a perfect playbook to execute. You have the mandate to look at our current setup, tear down what doesn't work, and build the systems that will scale us for the next 5 years
- You define what great looks like. We have momentum, but we need maturity. You get the full freedom to experiment and set the standard for how a world-class AI First Revenue Marketing function operates, from the tech stack to the messaging
- True Commercial Ownership. This isn't a support function sitting in the corner making brochures. You sit at the table with Sales Leadership, owning the revenue number and driving the commercial strategy for the UK
- High Autonomy in a High-Growth environment. You will have the freedom to test, break, and build things quickly, without layers of bureaucracy slowing you down
- Mission-Critical Impact. You are solving a genuine crisis in the education system. Every efficiency you build puts money back into classrooms and gets teachers where they are needed most to help students thrive!
Application process
- We believe in moving fast and respecting your time. Our interview process is broken down into 3 stages, with all interviews in a given stage scheduled simultaneously. Once all interviews in a stage are complete, we aim to get back to you within 36 hours
- Stage 1:
- Intro call with our recruiter: we’ll cover basics like your background, salary expectations, and timelines
- Stage 2:
- Intro call with me: we’ll dig into your experience and how you approach growth, automation, and cross-functional work
- Stage 3:
- Task & review: you’ll complete a short take-home task and then present your thinking to another leader and me
- Sales leadership call: you’ll speak with one of the leaders from the Sales team
Salary benchmarks
Our take
With UK schools under immense financial pressure, Zen Educate is providing a smarter approach to education staffing. Recruitment in schools often relies on inefficient and expensive practices. Zen Educate is focused on tackling the pain points in the industry and providing a way to ensure schools get the best teachers possible.
It provides an online platform as an alternative to recruitment agencies, which is the only online platform accredited by the UK's Department of Education, helping schools fill staffing needs quickly and cost-effectively. Schools using the platform have reportedly saved 20-30% on supply cover costs.
On top of this, the company has also raised significant funding to support acquisitions in the UK and the US, plus the expansion of its operations and offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 7 rounds)
Aug 2025
$17.7m
SERIES B
May 2024
$37m
SERIES B
Total funding: $103.6m
Company benefits
- Macbook and tech equipment provided
- Regular "lunch 'n' learns" every month on a range of topics
- Investment in your professional development
- Regular socials
- Ownership in the company
- Pension scheme
- 25 days of holidays + all UK public holidays off
- Central London dog-friendly office with perks like fresh fruit, bike parking, showers, and an on-site gym and café
- Life insurance
- Vitality health insurance and benefits
- Cycle to Work Scheme
- Electric Car Scheme
Company values
- Commit to the mission- We commit to our mission, our customers, and our teams. We work hard because we care more
- Choose greatness over comfort- Greatness and comfort rarely coexist. We seek greatness. We understand success takes grit & determination so we seek colleagues that possess it
- Act like an owner- We all take responsibility for driving the company forward and making it a success. If we see something that could be better, we fix it. We offer stock options to all employees
- Help each other be better- Every person at Zen is someone we can respect and learn from
- A culture of trust- We hire people who are great at their jobs and we let them get on with it while being there to lend a hand when needed
- Challenge the status quo- We take action when we can see opportunities for improvement. We are in it to make our customers' lives better and to fix a broken system
- Embrace learning over perfection- We make decisions quickly and we don't hesitate. We may disagree with a decision, but we support the team and the mission by committing to it. We embrace making unknowable mistakes and learning from them
Company HQ
HQ, London
Articles
Leadership
Slava Kremerman
(Co-Founder & CEO)Previously a member of the Leadership Team at Nutmeg a FS startup, they also worked at Barclays and Aon.
Oren Cohen
(Co-Founder & Chief Customer Officer)Ran the UK office of Optimizely, a Silicon Valley tech company. Prior to this, they worked at G-STAT and Intel.
Diversity, Equity & Inclusion at Zen Educate
- At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all
- We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work
- We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team
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