Senior Marketing Manager, Flock Homes

$150-170k

+ Target equity

Senior and Expert level
Denver
New York
San Francisco Bay Area
Flock Homes

Building a better way to own real estate

Open for applications

Flock Homes

Building a better way to own real estate

21-100 employees

PropertyB2BInvestingReal Estate

Open for applications

$150-170k

+ Target equity

Senior and Expert level
Denver
New York
San Francisco Bay Area

21-100 employees

PropertyB2BInvestingReal Estate

Company mission

To provide every retiring landlord with the most flexible and reliable exit.

Role

Who you are

  • 7-10 years of experience in consumer-facing fintech or proptech
  • Proven success in multi-channel lead generation and content marketing programs
  • Strong analytical skills and proficiency in data-driven decision-making
  • Hands-on experience with marketing automation, CRM platforms, and campaign optimization
  • Experience at a startup or executing marketing strategy from 0 to 1
  • Self-starter with the ability to manage multiple channels and work independently
  • Experience in marketing, particularly within financial services or real estate, is highly preferred

What the job involves

  • Flock is hiring a Senior Marketing Manager to lead our marketing initiatives and drive growth. In this role, you will own and execute Flock’s marketing strategy, developing and implementing comprehensive programs across multiple channels to enhance brand recognition and drive measurable results
  • You’ll collaborate with cross-functional teams to ensure consistency and a strong connection with our target audience
  • Own and execute Flock's comprehensive marketing strategy
  • Maintain brand consistency across all channels and touchpoints
  • Execute data-driven lead generation campaigns across:
  • Direct mail campaigns
  • Paid digital advertising (Facebook, Instagram, Reddit, Google)
  • Email marketing
  • Field marketing
  • Organic social media
  • Create and execute content strategy that drives engagement and SEO performance
  • Plan and execute localized event programs
  • Execute earned media strategy
  • Work closely with sales team on enablement and lead handoff

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Insights

Top investors

Company

Funding (2 rounds)

Mar 2025

$21.8m

EARLY VC

Mar 2022

$26m

SERIES A

Total funding: $47.8m

Our take

For many landlords, managing a property successfully can be a time-consuming and challenging process. Flock solves this problem with its innovative rental management alternative.

Flock offers retiring or accidental landlords the opportunity to trade their properties for a share in a portfolio of properties. This allows them to make a steady income for a fraction of the effort. This novel approach has proven attractive, with Flock raising an impressive $26M in funding in 2022.

Demand for disruption in the property market is growing steadily, and Flock's imaginative and effective alternative is proving popular. Funding rounds in 2022 and 2023 have positioned the company well for future growth and if it continues to invest wisely, it has the potential to scale rapidly and make a truly significant impact in the industry.

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Freddie

Company Specialist at Welcome to the Jungle