Creative Director, Hinge Health

• We’re looking for someone with deep B2C expertise, strong digital and offline design/messaging skills, a refined aesthetic sensibility, and the ability to thrive in ambiguity
• You’re both a player and a coach—able to think strategically and see the big picture, while also providing creative direction and rolling up your sleeves to execute across diverse channels and touch points
• 6+ years of experience in a creative leadership role
• 2+ years in tech or start-up environments
• 4+ years of experience managing and mentoring creative teams
• Experience leading agile design sprints, effectively prioritizing workflows, and leveraging collaboration tools like Google Suite, Asana, and Slack
• Mastery of digital design tools such as Figma and Adobe CC, plus experience directing data visualization, interactive content, video, and motion design
• Excellent and effective verbal and written communication skills
• Demonstrated knowledge of leveraging AI-powered creative tools and automation platforms to streamline workflows, enhance content production efficiency, and support high-quality output
• Physical demands are minimal and primarily involve standard office activities such as sitting, typing, and video conferencing

Desirable

• We’re looking for a Creative Director, Growth to play a key role on our agile, cross-functional team
• You’ll partner closely with Growth Marketing, Product, Client Success, Data Science, and User Research to craft compelling designs across the entire B2C journey
• Your work will span high-level campaign concepts to hands-on execution across a wide range of channels—digital advertising, landing pages, email, social, marketing collateral, direct mail, video, and out-of-home
• The goal: increase member awareness, build a world-class brand, and elevate the user experience
• Elevate and unify the Hinge Health brand across all B2C channels—through design, messaging, experimentation, and insights—positioning us as a top-tier brand and market leader
• Drive concepting and creative innovation across new and existing channels, solving user problems and demonstrating product value through thoughtful design systems
• Collaborate with Growth Marketing, Product, Client Success, User Research, and Data Science teams to integrate customer feedback, validate hypotheses, and refine creative decisions informed by data, insights and learnings
• Define the look, tone, and feel for all marketing touchpoints in the member journey—from awareness through acquisition and conversion—guiding the team from early mocks through specs and implementation
• Lead, mentor, and grow a high-performing team by building processes that empower designers and writers to problem-solve, execute efficiently, and deliver high-quality creative
• A portfolio that demonstrates excellence in brand expression and integrated campaign development across omni-channel marketing touchpoints, spanning digitala and physical experiences
• Proven ability to leverage insights, data, experimentation to inform creative solutions and measure performance
• A design process that balances exploration, template creation, optimization, and implementation—producing work that expresses the brand while keeping user experience and empathy at the center
• Exceptional attention to detail across all aspects of design, typography, color, imagery, iconography, and layout within design systems, including video editing/motion design
• Strong collaboration and communication skills, with the ability to translate stakeholder feedback into optimized design, messaging, and marketing assets