Media Strategy & Operations Manager, Moonbug

• This role requires a strategic thinker with a hands-on approach to campaign management and a passion for staying ahead in the ever-evolving digital media landscape.
• Do you have experience building a good rapport with clients and are you able to think outside the box? Join us at Moonbug!
• Bachelor’s degree in Marketing, Communications, or a related field
• 4+ years of experience in paid media or social media marketing
• Strong experience in social and programmatic media
• Proficiency in campaign management tools (e.g., Google Ads, Meta Ads Manager, etc.) and analytics platforms
• Strong organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously
• Excellent communication and interpersonal skills, with the ability to work cross-functionally
• Passion for innovation in digital marketing and a proactive approach to learning new trends

Desirable

• The Media Strategy and Operations Manager will oversee the end-to-end execution of paid media and social media campaigns, working closely with marketing, creative, and analytics teams.
• Develop, implement, and manage paid media and social media campaigns across platforms such as Google Ads, Instagram, TikTok, Meta, etc
• Monitor, analyze, and optimize campaign performance to achieve KPIs such as ROI, CTR, and engagement rates
• Collaborate with the marketing team to create media plans that align with brand goals and target audience insights
• Identify and recommend new paid and social media opportunities to expand reach and impact
• Demonstrate a proactive and innovative mindset, thinking outside the box to develop and execute creative strategies that achieve and exceed marketing goals
• Ensure campaigns are launched on time and within budget by maintaining streamlined processes and communication
• Manage relationships with media platforms and clients
• Provide detailed reports on campaign performance, insights, and actionable recommendations
• Use analytics tools such as Google Analytics, Meta Business Suite, and third-party platforms to measure success
• Partner with creative teams to ensure ad assets are compelling and on-brand
• Act as the subject matter expert for paid media and social, providing guidance to team members and stakeholders
• Stay up-to-date with industry trends, emerging technologies, and best practices in media planning and buying