Director of Demand Generation, Skai
$160-175k
+ Employee share options program; + Bonus
3 days a week in office
Omnichannel marketing platform
Be an early applicant
Omnichannel marketing platform
501-1000 employees
Be an early applicant
$160-175k
+ Employee share options program; + Bonus
3 days a week in office
501-1000 employees
Company mission
To empower businesses with data they can trust, insights they can use, and impact they can measure.
Role
Who you are
- This role requires an individual with expertise in ABM strategies and 6Sense
- 8-10+ years of experience in demand generation, growth marketing, or related fields, with a strong focus on ABM
- At least 5 years of experience directly leading the Demand Gen function
- Extensive experience in using 6Sense to execute ABM strategies
- Proven ability to build scalable, predictable demand generation engines that deliver measurable growth
- Operationally strong with a track record of creating efficient processes and workflows
- Strategically savvy, with experience aligning demand generation strategies to broader business objectives
- Proficient in SEO, SEM, paid social, email marketing, and ABM execution
- Strong data analysis skills with experience implementing multi-touch attribution models and using tools like HockeyStack
- Excellent collaboration skills, with a history of uniting cross-functional teams to drive revenue outcomes
- Eagerness to stay ahead of market trends and adopt innovative approaches to demand generation
- A highly collaborative mindset, with a history of uniting cross-functional teams to drive shared success
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
What the job involves
- The Director of Demand Generation will play a critical role in advancing Skai’s ambitious growth objectives by building a high-performing demand generation engine
- Reporting to the EVP of Marketing, you will help develop and implement a data-driven demand generation strategy that delivers measurable pipeline and revenue outcomes
- You will elevate Skai’s ABM capabilities, targeting key segments with precision, and aligning closely with marketing, product marketing, sales, SDRs, and RevOps to create a seamless go-to-market engine
- Balancing operational execution with strategic thinking will be essential to laying the foundation for scalable, predictable, and impactful growth
- Elevate Account Based Marketing: You will own the development and execution of a comprehensive ABM strategy, leveraging 6Sense to identify, target, and engage key segments effectively, creating personalized, high-impact campaigns that drive results
- Drive growth: You will take contribute to achieving ambitious pipeline and revenue targets, building a scalable, predictable framework that supports both immediate wins and long-term growth
- Demand gen strategy: Design and refine a multi-channel demand generation strategy, incorporating SEO, SEM, paid social, email marketing, and display media, while ensuring continuous optimization and measurable outcomes
- Build a high functioning growth engine: Build a robust and efficient demand generation engine, uniting marketing, sales, SDRs, and RevOps around shared objectives, and streamlining operational processes for maximum efficiency
- Data-driven optimization: Implement and manage a multi-touch attribution model to measure the effectiveness of campaigns, leveraging tools like HockeyStack to uncover insights, refine strategies, and maximize ROI
- Execution and innovation: Oversee the execution of high-impact campaigns designed to generate quality leads, nurture prospects, and drive conversions, while consistently exploring innovative strategies to stay ahead of market trends
- Budget and resource management: Manage demand generation budget, ensuring resources are allocated effectively to maximize efficiency and deliver high-quality outcomes across all channels
Our take
With increased demands for advertisements on mobile, CTV, and other digital platforms, businesses are facing pressure to find omnichannel marketing solutions. Although this is becoming easier due to omnichannel-focused ad bidding platforms, data must still be leveraged to target and optimize the engagement of each advertisement.
Skai provides a data-driven marketing platform focused on omnichannel advertisement analytics, helping to provide businesses with the insights they need to drive powerful brand growth. In addition to providing measurement tools for cookieless proprietary data, the platform also includes campaign creation and management tools, as well as strategic tools for identifying trends, consumer sentiment, and other business intelligence datasets.
Whilst the omnichannel marketing platform landscape is growing, Skai stands out by focusing on data strategies, whereas its competitors prioritize simpler tasks such as media bidding. In 2023 it released the first-of-its-kind "omnichannel platform for unified performance advertising", which boasts new AI-powered capabilities and bundled solutions, showcasing its dedication to remaining at the forefront of innovation in the field.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Company benefits
- Offices in cities across the world
- Professional growth stipend
- Diversity and inclusion programs
- Company outings and volunteering
- Health and wellness initiatives
- Stock option plan
- Transportation benefits
- Exclusive perks and discounts
- Stocked kitchens and happy hours
Company HQ
China Basin, San Francisco, CA
Leadership
Yoav Izhar-Prato
(Co-Founder & CEO)Founder and CEO of Kenshoo. Experience as Vice President of Marketing, Business Development, and Sales for CellPay Ltd. Founder and Chairman of Beijing PrePay from 2004 to 2006.
Nir Cohen
(Co-Founder & CTO)Experience as Developer for Amdocs. Co-founded Skai as CTO in 2006.
Alon Sheafer
(Co-Founder & CSO)Experience as CEO of Bazman from 2003 to 2006. Co-founded Skai as CSO in 2006.
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