Product Marketing Manager, 12Twenty
$106.3-125k
+ Equity
Early-career talent platform
Open for applications
Early-career talent platform
21-100 employees
Open for applications
$106.3-125k
+ Equity
21-100 employees
Company mission
To make career development and hiring simpler, more equitable, and more efficient - from the first hire after college all the way to retirement.
Role
Who you are
- 3-5 years of experience in Product Marketing or a related role, with experience working closely with Growth Marketing, Product, and Sales teams
- Proven ability to translate complex product features into clear, customer-focused benefits
- Experience conducting market research and capturing the voice of the customer to drive product positioning
- Strong communication and presentation skills, with the ability to develop and deliver compelling narratives
- Experience with SaaS products and a solid understanding of product-market fit
- Ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment
- A self-starter with strong business acumen, able to ask the right questions and make sound decisions
What the job involves
- As a Product Marketing Manager at 12twenty, you’ll play a pivotal role in shaping our product’s narrative, working closely with Growth Marketing, Product, and Sales teams to translate complex features into clear, compelling stories for our customers.
- You’ll focus on understanding and refining product-market fit, crafting messaging for campaigns, and developing sales enablement materials that drive results.
- Success in this role means creating product marketing strategies that highlight how 12twenty transforms outdated practices into innovative solutions, empowering both our customers and internal teams
- Develop and own product narratives and solution messaging, communicating core benefits, use cases, and value for customers in a visual and written medium
- Collaborate with Growth Marketing to provide designers and copywriters with wireframe concepts, clear messaging, and campaign impact direction
- Work with Product Managers to understand product-market fit, refine messaging, and support product growth initiatives
- Lead research efforts to capture the voice of the customer, including gathering insights to drive positioning and marketing strategy
- Orchestrate sales enablement initiatives, delivering assets that support the sales team in pitching and closing deals
- Ensure consistency in messaging and branding across all marketing and sales touch points
- Partner and assist with cross-functional teams to ensure marketing strategies align with business goals and drive customer acquisition and retention
Our take
12Twenty stands out in the employment and recruitment landscape with its specialized focus on graduated and early-career professionals. Leveraging deep-data analytics, the platform bridges the gap between companies and job seekers, addressing the shortcomings of traditional job centers and employment agencies.
While 12Twnety's roots are firmly planted in the US market, its success and expertise position it well for international growth. As the demand for specialized recruitment solutions continues to rise globally, branching out to other countries presents promising avenues for the platform to broaden its reach and impact.
With a proven track record of success and a strong foundation of funding and expertise, the company is well-equipped to capitalize on emerging trends and opportunities in the employment and recruitment sector. by staying ahead of the curve and continuously adapting to the evolving needs of both job seekers and employers, 12Twenty is primed to shape the future of early-career recruitment and make a lasting impact on the global job market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Generous PTO policy
- Full benefits, including 401(k)
- Regular team happy hours and activities
- Remote work flexibility
Company HQ
Downtown, Santa Monica, CA
Leadership
Kenny Berlin
(CEO)Previously Product Manager Intern at Amazon, Special Assistant to the CEO for Strategy & Operations at Friendgiftr, and Structural Engineer at Klingstubbins and Haynes Whaley Associates.
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