Senior ABM Campaign Manager, Planful

CA$130-150k

This position is eligible for bonuses/commission

Salesforce

Hubspot

Marketo

Demandbase

Outreach

Senior and Expert level

Remote from Canada, US

More information about location

Cloud FP&A Platform for Continuous Planning

Job no longer available

Cloud FP&A Platform for Continuous Planning

501-1000 employees

B2BEnterpriseFinancial ServicesSaaSCloud Computing

Job no longer available

CA$130-150k

This position is eligible for bonuses/commission

Salesforce

Hubspot

Marketo

Demandbase

Outreach

Senior and Expert level

Remote from Canada, US

More information about location

501-1000 employees

B2BEnterpriseFinancial ServicesSaaSCloud Computing

Company mission

Planful was founded to speed up the end-to-end financial planning and analysis process, driven by a vision of continuous planning. It fosters business-wide participation in decision-making and planning, optimising how employees navigate their organisation through frequent and complex business changes.

Job

Company

Role

Who you are

The ideal candidate is both strategic and hands-on, with deep ABM expertise, campaign execution skills, and a strong partnership orientation with both sales and marketing counterparts
5+ years in B2B marketing, with 2+ years in account-based marketing focused on enterprise accounts
Hands-on experience with an ABM platform (e.g., 6sense, Demandbase, Terminus, RollWorks, UserGems) is preferred
Strong understanding of how to use ABM platforms for targeting, orchestration, and measurement
Proven success with 1:1 and 1:few ABM campaigns that influenced both pipeline generation and pipeline progression
Proficiency in Salesforce and marketing automation platforms such as Marketo or HubSpot
Excellent collaboration and communication skills to partner cross-functionally with sales, content, and product marketing
Strategic thinking combined with operational rigor and attention to detail
Experience in enterprise SaaS, especially in finance, FP&A, or related software categories is a plus
Familiarity with sales development platforms (e.g., Outreach, Salesloft) and personalization tools (e.g., Uberflip, Folloze) is a plus
Creative storytelling capabilities and the ability to translate complex value propositions into compelling campaigns

What the job involves

Planful is looking for a strategic Senior ABM Campaign Manager to lead the development and execution of 1:1 and 1: few account-based marketing programs for our North America Enterprise and Upper Mid Market Segments
This role will be instrumental in driving pipeline among high-value accounts through hyper-personalized, insight-driven campaigns that focus not only on pipeline generation but also on pipeline progression, accelerating deal velocity, and improving win rates by engaging buying committees throughout their buying journey
Develop and own the 1:1 and 1:few ABM strategy for North America Upper Mid Market and Enterprise accounts in collaboration with enterprise sales and marketing leadership
Select and prioritize target accounts using firmographics, intent data, engagement signals, and sales insights
Build account-level intelligence to inform tailored messaging, engagement strategies, and content
1:1 and 1:Few Campaign Execution
Create and deliver personalized campaigns that span the buyer journey—from awareness and interest to education, consideration, and close
Build dynamic and account-specific assets such as landing pages, direct mail, video, executive briefs, and customer stories
Design cluster-based 1:few campaigns that address shared needs across segments, verticals, or buying committee personas
Sales Alignment & Pipeline Partnership
Align closely with enterprise Account Executives and SDRs to synchronize ABM campaigns with sales plays and account planning
Focus not only on generating new opportunities but also accelerating active deals with mid-funnel and late-stage enablement and marketing support
Share actionable account insights, engagement metrics, and content recommendations to influence deal strategy and progression
Performance Measurement & Optimization
Track and report on key performance indicators across the funnel, including account engagement, pipeline creation, progression velocity, and influenced revenue
Continuously analyze campaign effectiveness and iterate on messaging, targeting, and formats based on performance insights
Deliver clear reporting to internal stakeholders and contribute to quarterly business reviews

Our take

Planful is driven by the conviction that continuous planning elevates the financial IQ of all parties involved. It rebranded in 2020 from 'Host Analytics' to reflect this fundamental focus on continuous planning being central to Planful's identity.

Currently, most financial institutions only have quarterly or even annual planning reviews, meaning they have to rely on outdated budget projections & financial metrics so they lag behind the curve. Planful sets itself apart through helping clients to use monthly, weekly, or more frequent cycles. This means businesses can adapt and innovate rapidly in response to events and help drive financial innovation.

Planful’s cloud financial planning and analysis solutions stand out as it delivers 90% reduced reporting time, and up to 75% reduced average time to close. This approach has led to Planful being trusted by hundreds of big-name brands, including Five Guys, Evernote, Boston Red Sox, Robinhood, and TGI Fridays, as well as hundreds of thousands of users across the world.

Freddie

Company Specialist at Welcome to the Jungle

Insights

8% employee growth in 12 months

Glassdoor (4.7)

Company

Funding (last 2 of 8 rounds)

Feb 2020

$6.7m

SEED

Nov 2014

$25m

SERIES E

Total funding: $95.3m

Company benefits

12 weeks fully paid parent leave
Flexible working hours
Full medical, dental, vision benefits
Work from home opportunities
Health insurance

Leadership

Grant Halloran

(CEO)

Having spent over 8 years at ANZ , Grant went onto cco-found ProductBank and Brand Manager. In 2007, he went onto become CEO of Orbis for 5 years. Since then, Grant has worked at Anaplan as CMO and OmniSci as CCO.

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