Global Creative Strategy Lead, Speak

• 8+ years in performance and growth creative, ideally in global B2C consumer businesses — traditional background not required; social-native, creator, or agency paths all considered
• Deep fluency in mobile and social-first ad formats — Meta, TikTok, and YouTube in depth
• Proven track record collaborating with creators to produce winning direct-response ads at scale — you've built hit DR creative with creators, not just managed the relationship
• Equal parts creative and analytical — you distill content into its building blocks and use data to design testing frameworks that find winning ads
• First principles thinker — you bring an evolving POV shaped by test-and-learn, not the traditional playbook; what you believed about great creative two years ago has changed
• Experience designing scalable creative systems — repeatable briefs, production pipelines, testing frameworks, learnings repositories
• Cross-channel fluency across UA, ASO, SEO, and CRM — you understand how creative performs across each surface
• Ability to influence and coach without being prescriptive — you supercharge local teams without slowing them down or killing their autonomy
• Hands-on with AI creative tools (Veo3, Sora, Kling or similar) integrated into repeatable production workflows — valued for operational scale, not just ideation

Desirable

• Speak is looking for a senior creative leader to build and own our global performance creative function. You'll be the connective tissue between our markets’ creative teams — setting the standards, systems, and learning loops that let every market consistently produce content that performs, while keeping local teams fast and autonomous
• This is an IC role to start with immediate dotted line reporting, with a path to building a central team around you as the function grows. You'll work across paid, organic, influencer/UGC, and landing pages, and carry brand stewardship across markets in the absence of a dedicated brand team
• For the right candidate, there's potential for this role to evolve into broader brand and creative design leadership over time
• If you're energized by building things from scratch, thrive at the intersection of creative and data, and have a track record of making content that actually drives growth — this is the role
• Build and lead Speak's global creative operating system — shared standards, briefs, workflows, taxonomies, and learning loops — co-developed with market teams, not handed down to them
• Partner with Market Leads and local design teams to raise the performance bar across all 5 current markets and future markets, acting as a thought partner and coach rather than a gatekeeper - your success is measured by how much market creative capability grows, not by central output alone
• Own the test-and-learn infrastructure that connects paid, organic, influencer, and landing pages — surface what's working and make sure those learnings flow across channels and markets
• Build and scale a creator and UGC engine that feeds both organic and paid acquisition
• Own global agency relationships and in-house studio capabilities as the function matures, building hybrid production models that keep output high and costs efficient
• Introduce and coach teams on AI creative tools and workflows — building capability across the function, not just speed
• Carry brand integrity across performance creative — translating brand principles into great creative output across markets and high-volume testing environments
• Contribute to concept ideation and measure how creative performs in market