Director of Organic, Influencer, and PR Marketing, Pendulum Therapeutics
$150-180k
+ Equity
Reinventing personal health naturally through the microbiome
Open for applications
Reinventing personal health naturally through the microbiome
21-100 employees
Open for applications
$150-180k
+ Equity
21-100 employees
Company mission
To bridge nature and medicine.
Role
Who you are
- The ideal candidate is a strategic thinker and hands-on operator who excels at building relationships, driving measurable business results, and marrying creative storytelling with data-driven performance
- Success will be measured by your ability to consistently deliver fresh, engaging content that builds the Pendulum brand while driving measurable business impact
- 7+ years of experience in marketing (with a strong focus on influencer marketing, social media, and content strategy), along with a proven track record of executing campaigns that drive engagement, brand awareness, and measurable growth
- Several years in a managerial or director-level role, demonstrating the ability to lead and mentor a team of marketers. The candidate should have strong strategic planning and communication skills, enabling them to collaborate cross-functionally (with growth, creative, PR, etc.) and unify efforts across influencer, organic social, and PR channels
- Industry Knowledge (Health/Wellness): Experience in the health, wellness, or healthcare sector is a strong plus (preferred but not strictly required)
- Analytical & Creative Aptitude: A demonstrated ability to combine creative storytelling with data-driven decision-making
- BA Required; MBA or Masters a plus
- $150,000-$180,000
What the job involves
- Pendulum is seeking a Director of Influencer Marketing to create, build and scale the company’s marketing initiatives across community and opinion leader platforms, including Influencer, Organic, and PR marketing
- Across both Influencer and Organic, the Director will build and crystalize Pendulum’s leadership in gut microbiome health, positioning the Pendulum brand as a leading KOL in the industry
- To do so, the Director will develop and execute against a vision for how to transform breakthrough microbiome science into human stories that build trust, spark advocacy, and make gut health accessible to everyone
- The Director will unify Pendulum’s storytelling across channels so that our science is not only communicated, but amplified, shared, and reinforced through trusted voices
- Success will come from balancing performance, credibility, and culture — ensuring every initiative drives measurable impact, builds trust, and keeps Pendulum at the cultural center of the gut and metabolic health conversation
- Influencer Marketing: The Director will design and scale a best-in-class influencer program, cultivating relationships with creators, healthcare professionals, and cultural voices to drive advocacy, performance, and trust
- Organic Marketing: The Director will lead Pendulum’s organic platforms as an always-on hub for connection, translating complex science into engaging, relatable stories that inspire community and spark action
- Public Relations: The Director will grow Pendulum’s voice in media and cultural spaces, securing meaningful coverage and thought-leadership opportunities that reinforce the brand as a credible, trusted authority in gut health
- Key performance indicators will focus on content effectiveness — with KPIs centered on content effectiveness, such as recognition of Pendulum as a category leader, growth in organic engagement, earned media visibility, increases in site traffic, and improved conversion efficiency (CVR/CAC)
- (Working with Manager, Influencer marketing)
- Design and scale a best-in-class influencer strategy that positions Pendulum as the most credible, trusted voice in gut and metabolic health
- Build Pendulum’s influencer roadmap aligned to brand and growth priorities, defining the role of celebrity talent, HCPs, micro-influencers, podcasts, and newsletters
- Establish the strategic vision for how influencer-led storytelling humanizes our science, drives advocacy, and fuels both brand equity and measurable growth
- Cultivate authentic relationships with cultural voices, healthcare experts, and creators who can make microbiome science relatable and accessible
- Develop clear frameworks for campaign types (organic vs. paid, affiliate vs. whitelisted, testimonial vs. quote-driven) and creative testing approaches
- Collaborate with an integrated team including growth marketing, creative, and external partners to deliver against program goals
- (Working with Manager, Organic marketing)
- Guide organic storytelling across Instagram, LinkedIn, Facebook, X (Twitter), Reddit, YouTube, and Wikipedia, balancing science-backed credibility with human, relatable content
- Ensure organic platforms serve as an “always-on” hub for education, advocacy, and engagement, amplifying influencer and PR activations
- Deliver measurable brand impact — driving engagement, positive community sentiment, and cultural relevance that strengthens Pendulum’s leadership in gut and metabolic health
- Lead Pendulum’s Organic Marketing Manager, ensuring platform strategy is fully integrated with influencer and PR efforts
- Champion integration between influencer-driven content and organic channels to ensure consumers experience one unified Pendulum voice
- (Working with Pendulum’s PR partner)
- Establish Pendulum as a category-defining leader — consistently shaping the public narrative around gut and metabolic health so that Pendulum sets the standard for what credible, science-backed probiotics look like in a crowded marketplace
- Expand Pendulum’s presence across healthcare and cultural forums — ensuring our breakthrough science and human stories are represented in the channels, platforms, and events that matter to both medical experts and everyday consumers
- Secure meaningful visibility through earned coverage and thought-leadership opportunities — bringing Pendulum into health, wellness, food, science, and lifestyle conversations in ways that make advanced microbiome science credible, approachable, and relevant to daily life
- Provide strategic guidance to influencers, creators, and organic content managers to balance creator authenticity with Pendulum’s science-forward guardrails
- Partner with Growth Marketing to test and refine high-performing assets across platforms, using structured testing frameworks (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling)
- Drive rapid creative iteration informed by top-performing campaigns
- Work closely with Legal and Regulatory to ensure FTC compliance, proper usage rights, and consistency with medical/regulatory standards
- Own holistic dashboards and debriefs delivered on a weekly, monthly, and quarterly cadence to ensure accountability, transparency, and iterative optimization
Our take
Pendulum Therapeutics developed its product by analyzing the genetic material of microbes in the human body. Its debut product, Pendulum Glucose Control is a medical probiotic, the first of its type to be clinically proven to be effective at lowering blood sugar spikes in people with type 2 diabetes. Classified as a medical food, it bridges the gap between medication that can cause side effects and generic probiotic products that have no scientific backup with regards to efficacy.
Pendulum Glucose Control has been greatly in demand, and so with a $54M investment, manufacturing has scaled up. Other products from Pendulum include supplements for gut health and metabolism optimization supplements, the latter also becoming a key product from the team.
In 2023, Pendulum increased its already thriving publicity with the appointment of actor Halle Berry as its CCO, hinting at a scaling up of its operations in line with its media visibility. Its 2024 breakthrough product has been its GLP-1 Probiotic drink, a first-of-its-kind drink to control metabolism.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- 401k with company matching
- Competitive salary and equity packages
- Health, dental, vision, and life insurance
- Flexible schedules and unlimited vacation policy
- Commuter benefits
- Cell phone stipend
- Collaborative team environment
- Casual culture (66% of founders usually wear hoodies)
- Small on-site gym
- Strong emphasis on work/life balance: we believe it, we encourage it, we live it
- Walking distance to Bart & Muni
Company HQ
Dogpatch, San Francisco, CA
Leadership
John Eid
(CSO & Co-Founder)They took a Ph.D. at The University of Illinois before spending 8 years at Pacific Biosciences. They left this Principal Scientist role in September 2013 to co-found Pendulum Therapeutics, serving since as Chief Scientific Officer.
Colleen Cutcliffe
(CEO & Co-Founder)Having studied for a Ph.D. at John Hopkins University, they worked as a Hospital Project Manager for 3 years prior to joining Elan Pharmaceuticals as a Scientist. They spent 4 years at Pacific Biosciences with John before co-founding Pendulum Therapeutics in 2013.
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