Customer Marketer, TestGorilla

• You are inspired by our mission to put one billion people in dream jobs
• You are fully aligned with our behaviors
• You have B2B customer marketing or product marketing experience, with a focus on driving advocacy, loyalty, engagement, retention, and revenue growth
• You build and maintain relationships easily across diverse sets of people and groups such as marketing, product, sales and customer success
• You are self-motivated and results-driven, with a genuine passion and enthusiasm for product marketing
• You have a proven track record of leading customer marketing programs that deliver measurable results
• You are curious about every step of a user journey
• You have the ability to translate technical information into understandable language, and you write copy that delights, surprises and informs our customers about new product features and launches
• You can handle multiple projects at the same time and are able to adjust priorities as our business needs change
• You are a great problem solver, with a flexible, can-do attitude, happy to put your hand to anything
• You have good time management skills, including prioritizing and scheduling
• You have outstanding interpersonal and communication skills
• You are comfortable working in a fully-remote environment

Desirable

• We’re a fast-growing HR tech company that helps teams make better hiring decisions, faster and bias-free
• As we scale our efforts in 2024 and beyond, we’re looking for a Customer Marketer who’s passionate about high growth and helping people land dream jobs
• Helping shape a SaaS HR Tech startup in all things hiring and talent acquisition
• You get to contribute to our hiring philosophy
• As our Customer Marketer, you’ll play a key role in serving the 10,000+ companies that trust TestGorilla to transform their hiring
• Every year, our customers use TestGorilla to help evaluate over 7 million candidates, and your mission will be to create initiatives that deepen engagement, boost product adoption, and inspire advocacy among our customers
• Collaborating with teams across Sales, Customer Success, Product Marketing, and Sales Enablement, you’ll ensure our customers’ needs are met while driving business growth
• Build and manage case studies, testimonials, and user stories. Drive reviews and manage relationships on platforms like G2 and Capterra
• Implement programs that highlight customer success, such as newsletters, events, and webinars
• Lead the development and execution of multi-channel marketing campaigns to increase retention, and drive product adoption
• Own the creation of resources such as how-to guides, training materials, and customer-centric marketing assets tailored to the customer journey, and enable the Customer Success and Account Management team
• Gather and analyze customer feedback to inform future campaigns, product updates, and positioning
• Build and share performance reports that demonstrate the impact of customer marketing efforts on key metrics
• Partner with Product, Product Marketing, Customer Success, Account Management, and Sales Enablement teams to plan and communicate feature launches, provide materials that equip Sales to effectively communicate value during expansion and upsell conversations, and ensure customers maximize the platform’s value to drive loyalty

• We usually respond within a week
• Here at TestGorilla, we do as we say. We use our assessment platform to make sure we make the best hiring decisions faster and bias-free
• So if this role sounds like a good fit for you, I’d like you to take an assessment so we can get a better idea about whether you would fit the role
• It’s also a great opportunity for you to get to know our product!
• If you’re hired, I’ll do everything I can to help you succeed at TestGorilla and throughout the rest of your career