Senior Digital Marketing Manager, Gousto
12 Months Fixed Term Contract
1+ day a week in office
Recipe boxes delivered to your door
Posted today
Recipe boxes delivered to your door
1001+ employees
Posted today
1+ day a week in office
1001+ employees
Company mission
To be the most-loved way to eat dinner.
Role
Who you are
- Expert in Paid Search, App and Online Video campaign delivery (especially Google Ads)
- Strong commercial and analytical mindset, with Excel confidence
- Track record of running impactful digital campaigns using attribution and test-and-learn frameworks
- Collaborative and proactive in cross-functional environments (e.g. Product, Brand, Tech)
- Experienced people leader who coaches for performance and development
- Highly organised and able to manage multiple priorities in a fast-paced setting
- Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you're in a job share, why not just apply as a pair
What the job involves
- We're looking for a Senior Digital Marketing Manager on a 12 month FTC to lead our paid search, app and video performance strategy
- This is a high-impact, hands-on role where you'll own investment decisions across key channels, act as a digital subject matter expert, and collaborate across functions to drive measurable results
- You'll join the Acquisition team and report into the Head of Acquisition. The role also includes line management of one Performance Marketing Executive
- Lead and execute the strategy for Paid Search, App and Online Video marketing
- Build and optimise measurable testing plans to drive channel performance
- Collaborate with Product/Tech to enhance app marketing capabilities
- Apply attribution and incrementality models to assess impact and guide investment
- Work with Brand, PR and external agencies to deliver joined-up digital activity
- Act as a subject matter expert and share best practices across the Acquisition team
- Manage key platform partnerships (Google, Microsoft) to unlock innovation
- Translate performance data into clear, commercially relevant insights
- Line manage and coach one direct report
Application process
- Call with a Talent Acquisition team member
- Initial interview with Hiring Manager and another team member
- Presentation exercise with team
- Final interview with stakeholders
Salary benchmarks
Our take
There is an accelerating consumer need to eat healthily, sustainably, and at value. Gousto aims to meet this need with its meal-kit delivery service, which offers pre-packaged ingredients and recipe instructions. It sets itself apart with more than 200 different recipes to choose from each week - a third of which are customisable.
In 2021, Gousto sold more than 90 million meals, amounting to three meals every second, a figure that is on the rise. It is part of the UK Plastics Pact, which advocates for 100% reusable, recyclable and compostable plastic. As a member, Gousto has committed to eliminating problematic plastics, stimulating innovation and helping to build a stronger recycling system in the UK.
Gousto became a B Corp certified company for its sustainability efforts. Following huge investments in 2023, the company is now a unicorn and is sure to continue its growth over the coming years as more consumers switch to convenient online grocery shopping.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Adam Harris, Director of New Markets
Our mission
To take Gousto to more markets beyond the UK.Insights
Company
Funding (last 2 of 13 rounds)
Feb 2023
$66.8m
LATE VC
Jan 2022
$100m
LATE VC
Total funding: $377.1m
Company benefits
- Life assurance
- Cycle to work scheme
- Employee Assistance Programme
- Interest free loan to spend on the latest tech
- Referral scheme
- 25 days holiday (excl. bank holidays), + a holiday day added each year (up to 30 days), + buy up to 5 days extra holiday
- 40% Gousto discount, 15% for friends and family, and first box free
- Digital GP & wellbeing apps
- Private healthcare
- Discounted gym membership
- Company pension
Company values
- Dream - We’ve got huge ambition and believe everything is possible - Curious, bold and resilient, we’ve got an insatiable appetite to learn and grow
- Deliver - We work at pace and focus on impact, taking ownership of the solution and raising the bar every step of the way
- Care - We obsess over our customers, doing the right thing for them and for the planet. We are one team, supporting and celebrating one another
Company HQ
Shepherd's Bush, London HQ, UK
Articles
Leadership
Timo Boldt
(Founder & CEO)Spent 4 years in Finance at Rothschild and a hedge fund before founding Gousto in 2012. Sits on the Digital Advisory Board at Unilever.
People progressing
Joined as Operations Development Director, being promoted to EVP Operations after 1 year, and has since become Chief People Officer.
Joined as a Customer Care Agent in 2014, and is now Head of Customer Care.
Joined as PR Manager, being promoted to Senior Brand and PR Manager after 1 year and again to Head of Brand Marketing and PR after 3 years.
Diversity, Equity & Inclusion at Gousto
- Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.
- Our Inclusion Communities are employee-led groups that connect people with shared identities, lived experiences, and passions. They champion each other, raise awareness of what matters most, and help us build a workplace where everyone belongs. Whether it’s Pride Sports Day, an Eid feast, learning from disability advocates, or providing free period products across our sites, our communities help turn care into action and they’ve driven meaningful change, shaping policies that support our people through key life moments, from enhanced parental leave to menopause, fertility and baby loss support. They’re powerful platforms for connection, celebration and progress, and we’re always striving to do better.
- We currently have nine active communities: Gousto Mind, Gousto Women, Gousto Muslim, Gousto Black, Gousto Asia, Gousto Pride, Gousto Neuro & Gousto Parents.
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