Brand & Partnerships Marketing Intern, Wattpad
6 Month Program
$18 USD an hour
1-3 days a week in office
Platform for sharing original writing
Job no longer available
Platform for sharing original writing
101-200 employees
Job no longer available
$18 USD an hour
1-3 days a week in office
101-200 employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- The ideal candidate is organized, analytical, and tuned into pop culture
- Currently pursuing or have completed a degree in Marketing, Communications, Media or a related field
- Deeply engaged in WEBTOON, entertainment, pop culture, and fandom – especially within comics, manga, anime, and gaming
- Comfortable working in a fast-paced environment and executing multiple projects with enthusiasm and attention to detail
- A proactive communicator with strong written and verbal communication skills
- Curious and analytical, with an interest in learning how brand partnerships and marketing campaigns come to life
What the job involves
- We’re looking for a marketing intern who can support with creator, title, and partnership marketing campaigns as well as experiential activations at major fan events
- You will work with internal stakeholders across Marketing, Social, Creative, PR, Content, and more
- Gain hands-on marketing experience in a professional environment
- 20-29 hour work week that’s flexible with your schedule. College graduates are preferred
- You'll support the Brand & Partnerships Marketing team in managing asset trafficking and approvals for content, creator, and partnership marketing campaigns
- Coordinate with internal stakeholders (Creative, Content, and Marketing) and external partners to ensure timely delivery and accuracy of campaign materials
- Assist in researching partnership opportunities, emerging brands, and trends that align with WEBTOON’s audience and brand values
- Track and compile campaign performance data, reporting on key metrics and learnings for ongoing and completed activations
- Maintain organized campaign documentation, asset trackers, and approval logs
- Help brainstorm and contribute ideas for brand collaborations and promotional initiatives that elevate WEBTOON’s brand, drive user acquisition, and boost social media engagement
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However, a significant challenge for Wattpad is in producing original, marketable content from its platform, given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions, which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future, it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs, however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(Co-Founder)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(Co-Founder)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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