Senior Director of Product, Instructure
Parchment
$200-250k
+ Participation in Instructure’s equity program & Eligible for a 15% annual performance-based bonus, tied to individual and company performance goals.
More information about location
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
$200-250k
+ Participation in Instructure’s equity program & Eligible for a 15% annual performance-based bonus, tied to individual and company performance goals.
More information about location
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- Experience: 10+ years of product management experience, with 3-5 years in a leadership role (Director or Sr. Director level), preferably within the EdTech, or credentialing industry. Experience serving multiple audiences in K-12, higher education, and workforce and experience with credentials or transcripts is a plus
- Strategic Thinking: Proven ability to develop and execute comprehensive product strategies that drive significant business impact
- Strategic Clarity & Execution: Ability to create a unified product vision from ambiguity, turn it into an actionable roadmap, galvanize a cross-functional team to build and execute at pace—backed by stakeholder trust and alignment
- Leadership: Demonstrated success in building, leading, and inspiring high-performing product teams. You mentor, empower, and retain top talent
- Technical Acumen: Comfortable engaging in technical product planning, understanding integration requirements, and supporting scalable architecture decisions
- Customer Focus: Deep empathy for customer needs and a proven track record of translating customer insights into successful product solutions. Experience facilitating industry-wide and cross-industry workshops and co-creation is a major plus
- Data-Driven & Outcomes Oriented: Skilled at defining metrics that matter and using data to iterate intelligently—without losing sight of the human impact
- Communication: Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
- Education: Bachelor's degree in a relevant field (e.g., Computer Science, Business, Marketing); MBA or advanced degree preferred
What the job involves
- We’re seeking an experienced and visionary Senior Director of Product to lead the next era of innovation in credentials and learner mobility
- In this critical role, you will shape and execute the product strategy across Parchment’s platform, driving innovation, and ensuring the successful delivery of solutions that connect and meet the evolving needs of our diverse stakeholders – including K-12 schools, higher education institutions, lifelong learners and employers
- You will leverage your industry knowledge and expertise to play a critical role in shaping the future of credentialing, leveraging technology to create seamless and impactful experiences to support millions of learners worldwide in demonstrating their achievements
- Product Strategy & Vision:Define a compelling, forward-looking product strategy that accelerates Parchment’s role in a learner’s lifelong journey—from issuing microcredentials to supporting career-aligned goals. You’ll align this strategy with Instructure’s broader mission and growth into K-Career learning and opportunities
- Roadmap Development: Own the end-to-end product roadmap, prioritizing initiatives based on market needs, customer feedback, competitive analysis, and business value
- Turn Complexity into ClarityTranslate customer, partner, and market input from across sectors — global K-12, higher education, business, and government — into clean product hypotheses and scalable solutions—especially in emerging areas like skills frameworks, digital wallets, and interoperable records
- Team Leadership & Mentorship: Lead, mentor, and grow a high-performing team of product managers, fostering a culture of innovation, collaboration, and accountability
- Cross-Functional Collaboration: serve as the connective tissue between R&D, go-to-market, and customer teams ensure seamless product development and successful market launch
- Market & Customer Insight: Conduct in-depth market research, competitive analysis, and customer engagement to identify opportunities, understand pain points, and validate product hypotheses
- Product Lifecycle Management: Oversee the entire product lifecycle from ideation and discovery to development, launch, and post-launch optimization
- Performance & Metrics: Define key performance indicators (KPIs) for product success, monitor performance, and iterate on products to achieve desired outcomes
- Innovation & Growth: Identify and champion new product opportunities, driving innovation that expands Parchment's market reach and value proposition in areas like student mobility, licensure, and workforce solutions
- Stakeholder Communication: Effectively communicate product strategy, roadmaps, and progress to executive leadership, internal teams, and external partners
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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