Marketing Planning Manager, Urban Outfitters Europe
Anthropologie, 12 Month FTC
Lifestyle retailer
Be an early applicant
Lifestyle retailer
201-500 employees
Be an early applicant
201-500 employees
Company mission
To bring together nostalgia for the past with an enthusiasm to shape the future.
Role
Who you are
- A proactive, positive and energetic attitude, you’re someone who gets stuck in, solves problems quickly, and brings ideas to the table with enthusiasm
- Experience in Marketing Project Management or Brand Marketing ideally in Retail (either in-house or agency) with a strong knowledge of 360 campaign planning processes and deliverables
- Demonstrable experience in planning and delivering 360 brand awareness and performance-driven campaigns, partnerships, and experiential activations
- Highly-organised with strong planning and process optimisation skills, and the ability to be flexible, juggle multiple projects, meet deadlines and stay calm under pressure
- Strong experience tracking, analysing and reporting on both digital and physical activations
- Excellent written and verbal communication skills
- Confident at communicating with senior stakeholders and with across global teams, and the ability to build rapport quickly both internally and externally
- Digitally confident, with strong working knowledge of Google and Microsoft office tools, as well as project planning tools such as Asana, Trello and Figma
- Strong understanding of performance and results tracking, and familiarity with performance-tracking tools, both native metrics and 3rd-party platforms
- Creative and commercially aware, always thinking about how to drive awareness and impact for the brand
- Ability to recognise and ensure activations are on-brand and of the high creative standard our customers expect of Anthropologie, aligning with the global brand identity
What the job involves
- As Marketing Planning Manager, you’ll play a key role in leading Anthropologie’s brand campaign planning across Europe, with a particular focus on 360 marketing campaigns, retail and trade marketing and project management
- Supporting teams across Brand Marketing, Creative, Digital Marketing and Retail, you will lead the planning and delivery of standout omni-channel campaigns activated across in-store, owned, earned and paid channels
- You’ll also set-up efficient ways of working and communicating across department and be a key marketing contact across the business
- Take the lead on marketing campaigns and activations, project managing from concept to delivery, working with Brand & Creative, Digital, Product and Retail teams to scope requirements, plan deliverables, manage budgets and deliver campaigns on time
- Own the brand marketing calendar, working closely with US & EU colleagues to align global campaign messaging amplification, and identify and communicate EU-only messages
- Support the Brand Executive on campaign briefing, ensuring cross-departmental briefs are clear and completed by all departments
- Track creative and channel deliverables using project management tools, keeping stakeholders updated on key milestones and actions
- Lead post-campaign reporting and analysis, creating weekly, monthly and quarterly tracking against key metrics, working across teams to collate and present results and learnings to wider teams
- Assist the Senior Brand Marketing Manager to brief and deliver all in-store POS
- Contribute to the successful launch and ongoing marketing of new Anthropologie stores, helping to develop opening plans and overseeing execution of planned activity
- Work with Retail and Digital teams to plan promotional messaging into the marketing calendar, capture Creative requirements and brief Creative teams
- Create ongoing efficiencies and review ways of working across teams to more effectively plan and manage marketing processes and communication
- Input into monthly and campaign Budget planning and tracking alongside Brand, Influencer, Social, and PR teams, reviewing regularly with the Marketing Director and Finance team
- Own regular planning meetings, campaign kick-offs & channel alignments, and support channel teams on their planning
- Onboard Brand & Creative teams onto a new project management tool, and set up campaign planning functionality
Salary benchmarks
Our take
Urban Outfitters started out in the 1970s as a quirky little boutique in Philadelphia with a love for creativity and self-expression. More than 50 years later, it's grown into a globally recognised brand, but it hasn't forgotten where it came from.
It's known for its knack of catching (and keeping) attention with its unique mix of clothing, homeware, and vintage treasures. It connects with a community of over 10M shoppers and is always staying ahead of the trends.
While the brand might feel like an old favourite, it's far from slowing down. It just posted record earnings, with $143.9M in profit for Q2 2025 and strong growth across all its brands (including its sister companies Anthropologie, Free People, FP Movement, and Nuuly). New stores are opening and digital sales are booming, the brand has truly proven itself to be a powerhouse in the retail space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Employee discount: Shop your fave brands for less
- Pension: Like to think ahead? We've got you
- Private medical insurance: Your health is important to us
- Birthday break: Take some time to celebrate you
- Career development: Grow at UO
- Volunteering time: Give back to your community
Company HQ
Spitalfields, London, UK
Leadership
Emma Wisden
(Managing Director)Emma has been the Managing Director of Urban Outfitters Europe since 2015. Prior to that, she spent 15 years at Topshop as a Fashion Director.
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