Lifecycle Marketing Operations Manager, Kikoff
$148-218k
OTE
+ Equity
Personal finance & credit building platform
Open for applications
Personal finance & credit building platform
101-200 employees
Open for applications
$148-218k
OTE
+ Equity
101-200 employees
Company mission
To provide refreshingly fair, effective and simple pathways to meet your financial goals.
Role
Who you are
- We’re looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, evolve best practices, and move quickly with attention to detail to do big things
- Technical Skills: Strong understanding of templating languages (Handlebars, HTML/CSS) for campaign asset and audience segmentation creation
- Marketing Automation Platforms: Hands-on experience with enterprise-level marketing automation and CRM platforms like Iterable, Braze, Iterable, or Customer.io
- Data & Analytics: Data-savvy with strong command of audience segmentation, cohort analysis, and reporting. Experience with SQL for data extraction is a major plus
- Project Management: Exceptional communication, project management, and a bias for action. Experience using project management tools like Jira and Notion is helpful
- Strategic Thinking: Ability to translate marketing strategy into technical execution and align it with business goals
- Attention to Detail: Meticulous attention to detail to ensure accuracy in campaign setup, personalization logic, and quality standards
What the job involves
- We’re looking for a Lifecycle Marketing Operations Manager to serve as the technical link between marketing strategy and execution
- This role is responsible for building, automating, and optimizing end-to-end customer lifecycle campaigns across various channels, including email, push notifications, SMS, and in-app messaging
- In this role, you’ll manage marketing automation platforms, create dynamic audiences, develop and maintain campaign templates, lead campaign quality assurance (QA), and collaborate with data and product teams to ensure scalability and alignment with business goals
- We have an ambitious mission to educate folks about the importance of their credit scores + encourage them to unlock their financial access
- Campaign Execution: Set up, execute, and manage lifecycle campaigns, ensuring they are delivered accurately and effectively across multiple channels
- Marketing Technology: Master and manage CRM and marketing automation platforms such as Iterable, Sendgrid, Twilio, Telnyx, and Appsflyer to build journeys and automate processes
- Audience Management: Build and maintain dynamic customer audiences and data integrations from digital analytics platforms (Amplitude and Metabase), data warehouses (Snowflake), and attribution platforms (Appsflyer) to power personalized experiences at scale
- Template & Content Creation: Develop and maintain modular, reusable campaign templates and scalable content frameworks for different channels
- Quality Assurance (QA): Lead QA for all lifecycle touchpoints to ensure personalization, dynamic content, and journey triggers function as intended
- Cross-Functional Collaboration: Partner with Product, Engineering, Data Science and Engineering, and BI teams to implement updates, troubleshoot issues, and ensure long-term platform scalability
- Testing & Optimization: Implement testing strategies and data integrations to drive continuous performance measurement using CRM (Iterable) and experimentation tools (Statsig)
- Documentation: Create and maintain comprehensive experimentation documentation, data schemas, and martech stack integrations
Our take
Having a solid credit history is a fundamental building block for financial health and there is a large market of people looking to build or rebuild their credit scores. Roughly half of all American adults have subprime credit or no credit whatsoever, and it’s safe to say there is a demand for credit products tailored to beginners and builders.
Kikoff is a credit-building platform aimed at Millennials and GenZ. Their signature product helps consumers without a credit history to positively influence several key aspects of their credit score. This includes their payment history, how much they owe, and the length of their account history.
Kikoff's goal is to help customers across their entire financial journeys and create a simple and positive banking relationship: from stabilizing cash flows to accumulating savings, and building towards long-term goals such as a mortgage. The company plans to build out its technology and team, across all function areas, to bring new products to market in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$30m
SERIES B
Jul 2020
$10m
SERIES A
Total funding: $42.5m
Company benefits
- Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance!
- Stock Options
- Generous unlimited vacation policy to help you recharge
- Regular team building events to help you get to know the Kikoff team and soo much more!
Company HQ
Financial District, San Francisco, CA
Leadership
Cynthia Chen
(Co-Founder & CEO)An experienced Chief Revenue/Risk Officer, Cynthia has worked at OnDeck, LendingHome and Figure. Co-founded Figure in 2018, and Kikoff in 2019.
Christophe Chong
(CTO)Experience as a Software Engineer at Facebook from 2016-2019, and Head of Growth at Lime between 2018-2019. Co-founded Kikoff in 2019.
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