Product Marketing Manager, Withings
Office located in Issy-les-Moulineaux
Smart product and app designers
Be an early applicant
Smart product and app designers
201-500 employees
Be an early applicant
Office located in Issy-les-Moulineaux
201-500 employees
Company mission
To create technology that people love, to make better health part of daily life.
Role
Who you are
- 3+ years work experience in a Product Marketing role
- Passion for Withings' mission of creating health-enabling technologies
- Enthusiasm for the potential of technology to improve people's lives
- Strong work ethic and ability to collaborate cross-functionally with diverse global teams
- Excellent written and verbal communication skills
- Ability to work simultaneously on several projects leveraging rigor & creativity
- Detail oriented; strong analytical and critical thinking abilities
- Fluent in English and in French
- Knowledge of collaborative design tools (such as Figma) and collaborative digital workplaces (such as Notion) is a plus
- An experience in management would be appreciated
What the job involves
- At a crossroad between product, marketing & sales, you are responsible for introducing new Withings products or enhancing an existing product by communicating the product’s value to the consumer public.
- More specifically, you are in charge of the scale and blood pressure ranges
- As the ‘voice of the consumer’, you will develop advanced knowledge of our competitors, the market, our user targets and be able to identify and formulate patient needs.
- Working closely with the Product Managers, you will be involved in the product roadmap creation and will create clear & sharp value propositions and positioning.
- You will be in charge of creating or refining strong product concepts, delivering precise messaging that is legally and regulatory compliant and finding new ideas to make your product standout in the eyes of the consumers.
- You will work closely with the sales & marketing team by co-creating impactful go-to-market plans and will work to drive product adoption and advocacy
- Directly reporting to the Head of Product Marketing, this position is key in the organization and we expect someone who brings his/her own vision and product marketing to grow the function
- Product strategy
- Lead user researches to gather in-depth knowledge of our targets
- Create in-depth personas based on user research & competitive intelligence
- Define product concepts with a clear value proposition & positioning
- Ensure & test the viability of product concept with a proof of concept
- Create category management to maximize consistency & business efficiency
- Go-to-market
- Define messaging per target
- Lead the assets development strategy with clear objectives per asset to maximize ROI and ensure their coherency with PMM strategy
- Coordinate the marketing programs with the marketing team (web, social media, CRM, brand…)
- Enable sales & marketing teams with the rights tools & provide advanced training
- Identify and support the creation of impactful educational content, success stories, and key product statistics in collaboration with internal stakeholders, to strengthen product understanding and advocacy
- Product updates
- Optimize the consumer journey from product discovery to product use
- Gather user feedbacks & produce key recommendations to maximize product success and recommend new features
- Refine product strategy & messaging based on sales team feedbacks
- Lead the feature launch strategy (targets, value proposition,…)
- Lead the go-to-market for the features (messaging, which assets are needed,...)
Our take
Withings have been merging stylish design with IoT-connected health since 2009. Spanning engineering, data science, and healthcare, the Parisian company are behind products such as the Apple-connected Body Smart scales which includes an “eyes closed” mode, hiding the weight from the user but harvesting the data to keep tabs on health.
Withings was the first company to release such smart-scale products and has expanded its offerings over time. Other products in the Withings range include hybrid watches, blood pressure monitors, and sleep analysis tools.
Though working within a crowded market, the maturity of Withings has meant that it has years of experience behind it and has grown its team steadily over time. With considerable funding, the company now has offices across Europe, the USA, and Asia.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2020
$60.3m
SERIES B
Dec 2015
$0.5m
GRANT
Total funding: $94.2m
Company HQ
Issy-les-Moulineaux, France
Leadership
Eric Carreel
(Chairman)Currently President of Invoxia and Sculpteo, Chairman of Zoov. Previously CTO of Thomson and Co-Founder and CEO of Inventel.
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