Paid Social Marketing Analyst, Cleo
£52-72k
+ Equity
More information about location
AI personal finance assistant
Job no longer available
AI personal finance assistant
201-500 employees
Job no longer available
£52-72k
+ Equity
More information about location
201-500 employees
Company mission
Our mission is to change the world’s relationship with money.
Role
Who you are
- You should show high drive, strong problem solving skills and be comfortable manipulating data and using SQL to uncover the insights they need
- 3-4 years managing paid social
- For a B2C business or agency
- Preferably in mobile/app first company
- Preferably in finance vertical
- Proven ability to collaborate closely across creative and analytical teams to create marketing which grabs attention and delivers the highest performance
- Ideally you'll have worked in a company where creative in marketing is valued and high quality, though would consider this for the right person
- Good analytical skills for someone of their experience, an ability to deliver clear reporting and develop actionable insights
- If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit
What the job involves
- We’re looking for a strategic, data-savvy Paid Social Manager to scale our paid acquisition efforts
- With new channels launching, deeper funnel engagement, and expanded support across products and squads, our 2025 goals now exceed current team capacity
- You will join our existing team of channel managers, owning a channel and bringing fresh experience and perspective to the team
- You’ll work closely with our creative, data, product, and growth teams to drive consistent, sustainable user acquisition
- Manage day-to-day operations across multiple paid social platforms, handling creative testing, optimizations, reporting, and innovation
- As the resident channel expert, you’ll confidently answer questions, own performance, and push to stay ahead of the competition
- Continuously test and refine campaigns, strategies, and creatives to maximise volume and minimise cost
- Beyond channel management, lead initiatives like landing page experiments and new channel launches. You’ll have the autonomy to propose and execute projects, with support from data and engineering as needed
- Own performance reporting for your channel (and any you take on in future). While you don’t need analyst-level skills, you should be comfortable digging into data, understanding trends, and clearly communicating results.
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- No bullsh*t
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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