Senior Marketing Analyst, HOLY
+ company shares
Ethical soft drink retailers
Open for applications
Ethical soft drink retailers
101-200 employees
Open for applications
+ company shares
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- Analytics & MarTech expertise: You possess advanced SQL skills, are proficient in dashboarding and experienced in data analysis tools Python/R. Experience with platforms like BigQuery, DBT, Keboola and Klar is highly valued
- Customer and business model understanding: Proven interest in and understanding of how to optimize our products, customers, and business model
- Effective communication: You are great at communicating complex insights in down-to-earth language
- Bias for action: You do not shy away to get your hands dirty and are able to find the right balance between precision and speed while avoiding unnecessary complexity
- Conceptualization skills: You are skilled at using data to solve complex business problems, and can turn abstract insights into practical, actionable strategies
- Fast learner: You thrive in fast-paced start-up environments and have a proactive approach to acquiring new skills and knowledge to stay ahead in a constantly evolving field
- Detail-oriented: You maintain high standards for analyses, ensuring reliability in the delivery of insights
- You are fluent in English, German is a big plus
What the job involves
- As a (Sr.) Marketing Analyst at HOLY, you will leverage data analytics to uncover valuable insights that drive our company's growth and optimize our marketing strategies
- You will focus on retention and customer lifetime value (CLV) optimization, delivering key analytics across various marketing channels to uncover new growth opportunities
- With a deep focus on customer and product journey analytics, you will help refine HOLY’s marketing strategies and enhance the customer experience
- Additionally, you will be the go-to person to support marketing departments to optimize their marketing strategies through various testing approaches and insight generation
- Lead data-driven retention strategies and customer lifetime value analysis to identify growth opportunities and enhance customer success
- Generate actionable insights with product and customer journey data to optimize HOLY’s omni-channel marketing performance and overall customer experience
- Deliver customer insights and lead data enrichment initiatives to boost the effectiveness of marketing channels
- Oversee BI and analytics processes, including order volume forecasting, A/B testing, lift testing, and channel budget analysis
- Develop and maintain KPI dashboards to provide performance tracking and actionable insights for stakeholders
- Lead the development and optimization of marketing technology infrastructure, (such as UTM tracking) including documentation and training materials for the whole organsation
Application process
- Getting to know you: You will have a 30-minute screening interview with Luca, our Talent Partner discussing HOLY and the position and see if our expectations match
- Hiring Manager Interview wit Martijn: Diving deeper into some more technical topics and your experience
- Case study: As soon as you have successfully completed the first interviews, you will receive a case study
- In-person discussion: In this on-site meeting, Martijn and the team will discuss your case study with you and answer questions
- Interview with Philipp: As a strong cultural fit is important to us, you will have a final meeting with Philipp, one of our HOLY Founders. This gives both you and us the opportunity for a final check
- Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
- Typically his process should take around 2 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$11m
SERIES A
Total funding: $11m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company values
- **Ownership:** No bullshit bingo, real ownership. We love builders who take things from zero to one by breaking down ideas into actionable steps & executing them with attention to detail
- **Speed:** Execution speed, fast iteration & the right sequencing matter. We value efficient decision-making over analysis paralysis
- **Positivity:** There will be bumps in the road. We value folks with a can-do attitude who don't take themselves too seriously
- **Relationships:** We value our stakeholders and strive for win-win relationships. In case of conflict, we put our team and customers first
- **Curiosity:** We know little and we love to learn. A 30-minute coffee chat can teach you as much as weeks of hard work behind your desk. Be a truffle pig!
Company HQ
Mitte, Berlin, Germany
Articles
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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