Head of Growth, Numerade
$145-190k
+ Equity
STEM video learning platform
Open for applications
STEM video learning platform
501-1000 employees
Open for applications
$145-190k
+ Equity
501-1000 employees
Company mission
To close the educational opportunity gap by unlocking and democratizing access to extraordinary educators.
Role
Who you are
- If you are afraid of audacious goals don’t apply
- If you need a big team, please do not apply. If you are afraid of failing and do not have a growth mindset, do not apply
- If you want to have an outsized impact on the trajectory of a company to scale the benefits of tutoring to 2B students globally, work in a lightning fast paced environment, where growth is only limited by your own self-imposed ceilings, this might be the role for you
- This is an exciting role for someone looking to work in a collaborative, fast-paced environment and be a key player within a dynamic team focused on driving revenue
- Minimum of 7 years’ experience in B2C subscription growth marketing, with a focus on content driven growth, product lead growth/SEO, driving marketing campaigns, and anything else that makes sense
- An entrepreneurial outlook; you’re VERY comfortable in a “startup” environment
- Owner mentality and quick to get your hands dirty so you can learn the intricacies of what works / what does not
- Deep exposure to performance marketing across Google, FB, TikTok, etc. channels
- The ability to leverage data, manipulate data and extract insights. If you are scared of excel, please do NOT apply
- Experience testing and scaling every type of growth & marketing channel, from paid marketing, email, social, etc. and channels from the ground up
- Hypothesis-guided skills that are used to prioritize a large number of ideas against a finite amount of resources
- Exceptional written and verbal communication skills
- The ability to quickly take a thought and turn it into execution very quickly
- Passionate about building incredible consumer products
- Comfortable with ambiguity: if you don’t have all the details, you’re comfortable moving forward and facing the uncertain because risk and change motivate you to evolve and innovate
- Goal oriented: you combine vision, mission, and strategy into a cohesive outcome and are comfortable setting stretch goals for you and your team
- A hands-on collaborative leader and analytical problem-solver skills with entrepreneurial can-do spirit and grit
What the job involves
- We’re excited to add a Head of Growth to our team to own revenue
- You will partner very closely with the founders to hit very aggressive revenue goals
- You’ll drive the overall user growth and retention. Lead growth and marketing initiatives to generate and retain subscribers
- Build out our brand to become a household name
- Partner with our content teams to drive growth and earn the love of our educators. You will drive subscriber acquisition on and off-platform; pricing and promotion strategy; paid acquisition strategy and execution; overall comms (inclusive of email/sms/PR, etc.) strategy & execution
- Own the revenue goal
- Develop strategies to improve acquisition, conversion, engagement, and retention, supported by rigorous quantitative analysis
- Drive funnel optimization and lifecycle marketing (including email, sms, etc) after deeply understanding our users
- Scale and deepen Numerade’s presence on key social channels
- Build paid media strategies promoting Numerade’s brand and product, with a focus on driving measurable user acquisition
- Proactively identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders
- Collaborate with product and other partners to improve user flow and proactively identify content and user experiences that fuel subscription growth
- Partner with our customer success teams to drive overall customer satisfaction and increase retention
- Partner with out content operations team and deepen our relationships with our educators and leverage content for overall growth
- Partner with our product, eng and SEO teams to build and maintain scalable growth initiatives
Our take
Accessing good quality STEM education is not possible for everyone and is the biggest obstacle in encouraging student uptake. Numerade is an edtech startup looking to directly address this shortfall, democratizing access to high-quality STEM education through online videos and interactive teaching.
While the concept of asynchronous tutorial videos has become common in the edtech realm, with giants like Udemy and Coursera adopting this approach, Numerade sets itself apart with its algorithmic video recommendation system. This innovative approach has the potential to reshape the landscape of online learning, provided Numerade successfully tailors video suggestions to individual user preferences, opening up new horizons in the field of video-based education.
A recent launch that has captured attention is Numerade's Study Group feature. This addition allows students to create and participate in virtual study rooms alongside their peers, fostering collaboration and shared learning experiences. This approach, encompassing curated video content and interactive Study Groups, demonstrates Numerade's dedication to bridging educational gaps and adapting to the evolving edtech landscape. As Numerade continues to pave the way for accessible STEM education, its trajectory remains on e to watch, potentially reshaping online learning paradigms for years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jul 2021
$26m
SERIES A
Total funding: $26m
Company benefits
- Health, dental, vision coverage offered for both employees and their dependents
- 401k plan
- Remote-first
- Flexible PTO, holida, and leave policies, including paid parental leave for new parents
Company HQ
Ocean Park, Santa Monica, CA
Articles
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