SoftIron designs and builds custom appliances for scale-out data center solutions, including products that work for cloud computing and enterprise scale facilities.
SoftIron claims their products beat industry standards across all major hardware metrics in this field, which include speed, heat emission, efficiency, and density. This is substantiated by SoftIron’s customer list, including recent partnerships with the US Air Force, the National Computational Infrastructure of Australia, and New Zealand fibre network operators Vocus.
This dedication to custom, from-scratch, and quality hardware will prove critical in the hardware market. Competing on price can lead to a lose/lose race to the bottom, but superior market quality will give SoftIron a strong competitive edge - as will these substantial international customers. The company’s progress allowed it to expand into Australia in 2022 with the opening of its Sydney manufacturing facility and it joined the Sustainable Digital Infrastructure Alliance to improve its carbon footprint that same year.
Freddie
Company Specialist at Welcome to the Jungle