Senior Product Marketing Manager, Scandit
+ Equity plan
Smart data capture for the modern enterprise
Open for applications
Smart data capture for the modern enterprise
201-500 employees
Open for applications
+ Equity plan
201-500 employees
Company mission
To give superpowers to workers, customers, and businesses by providing actionable insights and automating end-to-end processes.
Role
Who you are
- +7 years of professional experience, including experience in Product Marketing and in complex B2B tech industries
- A track record in managing small teams, with the ability to communicate vertically and navigate a fast-paced working environment where agility and competing priorities are a part of the journey
- Highly organized and detail-oriented with a natural inclination for both strategy setting and tactical execution
- A self-starter who takes initiative and ownership to create cross-functional alignment and achieve the vision and goals set. Anticipates future challenges and proactively develops plans and strategies to address them before they arise
- An ability to create stories and narratives that strongly resonate with Enterprise buyers and those in the ecosystem to look to and trust
- Analytical and solution-driven mindset with proficiency in data, performance tracking, and research methods. Can easily change tack and get the team onto new priorities with little interruption to business
- Humble, highly collaborative, with a growth mindset
- Eligible to work in the UK
What the job involves
- The Product Marketing team’s mission is to launch coordinated activities in support of driving product uptake, collaborating with cross functional teams like Product, Strategy, Research to size markets,
- Understand key audiences to position Scandit’s right to win and turn planning into action, and to working in lockstep with Commercial teams to deliver creative and compelling collateral that ignites target audiences attention and accelerates selling conversations.
- This includes a consistent approach to product messaging where key audiences, their needs, buying rationale, and why they should buy from Scandit now and producing a diverse range of sales collateral assets
- At Scandit, Product Marketing is responsible for orchestrating and translating the value of our leading barcode technology into customer-centric, commercially driven initiatives
- Own the end-to-end product marketing strategy across Scandit’s complex Barcode Product portfolio, aligning with business goals and customer needs
- Work with a team of product marketers, defining clear goals, KPIs, and development plans to foster innovation, growth, and cross-functional collaboration
- Translate complex technology into customer-centric value propositions through compelling storytelling, positioning, and messaging that drive engagement
- Partner with Product, Strategy, and Commercial teams to influence roadmaps, market fit, and prioritization using customer, market, and competitive insights
- Strategize and execute high-impact GTM activities and product launches that directly contribute to demand generation and Annual Recurring Revenue (ARR)
- Craft tailored collateral and messaging for specific verticals, personas, regions, or competitive contexts to enable sales and customer success
- Utilize data and industry best practices to uncover insights, identify opportunities, and guide product enhancements and commercial strategies
- Champion the product marketing function internally, educating and inspiring stakeholders at all levels about PMM's value and impact
- Create alignment across the Barcode Product Portfolio, identifying opportunities that contribute to company OKRs and long-term growth
- Continuously refine competitive positioning, understanding how we differentiate across regions and translating that into strategic advantage
Salary benchmarks
Our take
Scandit leverages the cameras found in smartphones, tablets, wearables, and other devices such as drones to enable direct interaction with products. Scandit technology enables the cameras on these devices to scan barcodes and other product data.
Supported by a successful $150 million raise, the company has continued to innovate in the area with its focus on the Microsoft Hololens and other wearable displays as ways to help streamline warehouses.
Augmented reality is forecast to become a huge industry in itself, and as one of the early movers in the space, Scandit is well placed to further capitalise on the trend.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2022
$150m
SERIES D
May 2020
$80m
SERIES C
Total funding: $275.3m
Company benefits
- Additional day off on your birthday
- Hybrid working
- Health insurance & pension
- Equity plan
Company HQ
Escher Wyss, Zürich, ZH
Leadership
Samuel Mueller
(CEO)Started his career as a researcher for IBM's research lab. Has a PhD in Computer Science from ETH Zurich.
Christian Floerkemeier
(CTO & VP of Product)Previously Associate Director of MIT's Auto-ID lab. Has a PhD in Computer Science from ETH Zurich.
Christof Roduner
(CIO)Senior research scientist at ETH Zurich, after completing a PhD in Computer Science.
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