Field Marketing Team Lead, The Adaptavist Group
Digital transformation technology provider
Posted today
Digital transformation technology provider
1001+ employees
Posted today
1001+ employees
Company mission
To deliver innovative software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems.
Role
Who you are
- 8+ years B2B field marketing experience in North America, preferably in the Tech industry, including team leadership or management in a regional or global capacity
- Proven ability to lead and develop marketing professionals in a fast-paced, high-growth environment
- Strong commercial acumen; experienced in aligning marketing with sales strategy to drive revenue outcomes
- Deep understanding of integrated marketing planning, including events, ABM, digital campaigns, and partner programs. Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localization and content personalization
- Strong data literacy; adept at using analytics to measure impact and inform decisions
- Outstanding stakeholder management and communication skills—able to influence across levels and functions
- Excellent organizational and prioritization skills -- experience of leading and managing multiple complex projects with attention to detail, but also an ability to think innovatively and creatively
- Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes, on time and on budget, and with the right quality
- Willingness to travel to support team activities and key business events
Desirable
- Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage
- Experience within a fast-paced, fast-growth software/technology consulting environment
- Experience with Atlassian Jira, Confluence, Trello, Slack, HubSpot and monday.com
What the job involves
- As a Field Marketing Team Lead for North America, you will be responsible for overseeing and guiding a high-performing team of two Field Marketing professionals
- This strategic and highly collaborative leadership role bridges the gap between regional marketing execution and sales alignment
- You will set direction, coach your team, and ensure that marketing initiatives drive measurable business outcomes—building pipeline, accelerating deals, and driving regional revenue
- Working in close partnership with the regional sales team, you will drive retention and growth in existing customer accounts while bringing new target customers into the business, meet sales pipeline development and acceleration needs, and support our continued growth ambitions across everything
- You will need to be a results-driven leader with unwavering confidence in your ability to oversee the execution of a program of regional marketing activities
- In addition to amazing organizational skills and stakeholder management skills, you will need to be a natural at understanding customers and building strong relationships with a truly data-driven mindset
- The key to success in this role will be the ability to influence, partner and work across the many teams within The Adaptavist Group to create successful outcomes
- Act as the senior marketing partner to regional sales leadership; influence territory planning, account strategy, and regional go-to-market priorities
- Collaborate with Sales and Business Development teams to translate pipeline goals into targeted marketing initiatives
- Use data to monitor marketing funnel performance and ensure marketing efforts influence pipeline velocity and revenue impact
- Serve as a voice of the market—providing insight into regional trends, buyer behaviour, and competitive landscape
- Work with your marketing leadership team and other senior leaders to understand and articulate the region's growth opportunities, using research and data to drive insights
- Lead the planning, budgeting, and execution of regional integrated marketing campaigns, including ABM, events, digital programs, and partner co-marketing
- Actively contribute to regular regional marketing planning in conjunction with your business partners – aligning and prioritizing the needs of multiple stakeholders to drive a cohesive plan, including budgets for the region
- Ensure enablement of regional business development and sales development - to maximize the outcomes of campaigns and activities
- Work closely with regional sales development to build reporting; align to key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimization
- Oversee localization and regionalization of global campaigns to ensure relevance and impact in-market
- Be our partners’ main senior operational point of contact for marketing execution in the region, where needed
- Work with the Solutions Marketing team (respective leads and campaign managers) to define and deliver joint go-to-market strategies with key technology partners, including co-branded campaigns, events, and content initiatives
- Actively contribute to cross-regional and global marketing initiatives
- Partner with Brand, Solutions Marketing, Marketing Ops, and Design teams to ensure cohesive execution and knowledge sharing
- Be an active participant in continuous improvement and contribute to initiatives that enhance the overall marketing operating model
- Establish KPIs and dashboards to measure campaign success and team impact
- Review performance data regularly to identify optimization opportunities and lead testing and iteration efforts
- Report marketing outcomes and insights to regional and global stakeholders; advocate for data-driven decisions
- Lead, coach, and develop a regional team of field marketers to ensure strategic alignment, high performance, and professional growth
- Set clear objectives, provide ongoing feedback, and manage performance through regular 1:1s, team meetings, and development planning
- Influence and educate senior colleagues by presenting your work in executive meetings and across the business
- Contribute to improvement initiatives across the Group to support its wider development and growth, fostering a culture of continuous improvement
- Foster a collaborative, accountable, and innovative team culture aligned with the Group’s values
Our take
The Adaptavist Group is a leading player in the Atlassian ecosystem, which provides software for software developers. Adaptavist helps companies develop modern, adaptive approaches to development, deployment, and application lifecycle management to augment the Atlassian experience.
Back in the mid-noughties, The Adaptavist Group firmly established itself as a key player in helping companies utilise Atlassian's industry-leading tools. Adaptavist has subsequently developed similar optimisation products and tools for Amazon Web Services, GitHub and Monday, as well as consultancy services for companies wanting to maximise their use of these platforms. Adaptavist’s reach is global, and it was named Atlassian's Partner of the Year 2024. It services over 75% of the Fortune 500.
The Adaptavist Group is leveraging the global boom in software development. Its strategic expansion into the growing DevSecOps market, for example, through partnering with Sonatype, sees it unlock involvement in an industry that reached a $6.5 billion valuation by 2025. With this expansionist approach, The Adaptavist Group has aligned many leading brands under its umbrella and has been consistent in its launch of tools. Its reputation as a leading industry player propels a dynamic and hugely lucrative upward trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"Autonomy is one of the core Adaptavist values. We are all treated as responsible adults from day one and continuously demonstrate that placing trust..."
Company benefits
- Flexible working, suit your personal needs while maintaining your job responsibilities
- Enhanced parental leave - 26 weeks at full pay for birthing partners, and 13 weeks at full pay for non-birthing partners
- Employee donation scheme with AdaptaKind, making an impactful change in the world through company-matched charitable giving, fundraising and volunteering
- Online streaming service - Whether you're a Disney fanatic, an Audible enthusiast or a Netflix nut, there should be something for all!
- Calm app subscription. Calm is the number 1 app for sleep, meditation and relaxation
- Extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS
- RRSP pension scheme up to 4% match as your employer
- Basic life insurance of $25,000 by Canada Life Scheme
- Healthcare insurance by Canada Life Scheme
- Dental care and optical care by Canada Life Scheme
- Accidental death and dismemberment of $25,000 by Canada Life Scheme
- Employee & Family Assist Program (EFAP) by Shepell providing professional, confidential support services for employees and their immediate family members
- Unlimited holiday! That's right, there's no cap on the number of days that you can request off in our holiday year
Company values
- Trust from day one - At The Adaptavist Group, trust is at the core of everything we do. We believe in our team's ability to work flexibly from anywhere, and we deeply value the trust that forms the foundation of our relationships with clients. Our commitment to privacy and security is unwavering, ensuring that we create a safe and supportive environment for everyone
- Teamwork - We admire individual talent, but we believe it’s even more powerful when combined with teamwork. With a global team of over 1,000 people, we know that every single person at The Adaptavist Group plays a vital role, and that nothing we accomplish happens in isolation
- Pragmatism - We value being practical, confident, and flexible over being rigid or stuck in our ways. Trust is key to how we work—we don't rely on strict rules or processes, but focus on what matters: achieving great results and getting the job done well
- Humility - We’re proud of what we do, but we stay grounded and let our work speak for itself. We approach everything with quiet confidence and, when we make mistakes, we own them and see them as chances to learn and grow
- Curiosity - We know we don’t have all the answers, and we understand there’s more than one way to get things done. We’re always open to fresh ideas and welcome the changes they might bring. Curiosity and a passion for innovation have fuelled our growth
Company HQ
London, UK
Leadership
Worked as a Senior Security Consultant for Barclaycard, and was Director of WTG. First joined Adaptavist as a Board Advisor, and was made CEO in 2010.
People progressing
Reece joined TAG as an Associate Software Engineer in May 2019. Within 5 months, they advanced to Software Engineer, then to Senior in under two years, and by September 2024, became Staff Engineer.
Sarah joined TAG as a Project Manager in 2017 in the Toronto office. They found their true calling in Sales and made an internal move a couple of years later and have since advanced to become a Strategic Sales Executive.
Rodrigo initially worked with TAG as a Contractor before joining the UK team permanently as a Commercial Operations Analyst. Since then, they moved to the Madrid office as a Business Operations Manager.
Diversity, Equity & Inclusion at The Adaptavist Group
Emma Weston (Head of People Experience)
- We know that, historically, the tech sector has felt out of reach or even unwelcoming to many people. At The Adaptavist Group, we're committed to changing that. It's our people who make our success, and we believe that a diverse community—one where everyone feels respected, included, and valued—makes us stronger, more innovative, and more creative as a whole.
- We have created an environment that accommodates and supports people from all backgrounds, offering flexible ways of working and workplace benefits that are genuinely helpful, as well as keeping an open dialogue and welcoming feedback on these topics.
- Whether you've worked in tech for your whole career or this is a brand new direction for you, your experience and skills are valuable to us. We need fresh perspectives, forward thinkers, and problem solvers. We see the whole person, and we hire people who we believe will make a positive contribution to our community.
- We welcome applications from people of all backgrounds, and particularly those who are often underrepresented in our industry, such as women and people of colour.
- We want to level the playing field for all those that interview with us. That's why we have created guidance on our careers page on what to expect as part of our interview process, typical questions we may ask you, and when and where to use AI as part of your application.
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